Mitra Omidolhagh Email & Phone Number

• Formulating and Implementing digital marketing strategies for SME businesses• Collaborating with clients to understand their business objectives and develop effective Google Ads campaigns that are aligned with their goals• Developing and executing Search, Display and Video campaigns to increase brand awareness, drive website traffic and generate leads• Analyzing landing pages from a user journey perspective to uncover opportunities for optimization, enhance user experience, and increase conversion rates.• Set up conversion tracking using Google Tag Manager and Google Analytics to accurately track campaign performance and user behavior• Managing bid adjustments, and allocate budgets effectively to maximize return on investment (ROI)• Developing custom reports and dashboards for clients, using Google Looker Studio to visualize marketing campaign statistics and results, provide insights and facilitate data interpretation

Tehran Province, Iran

- Developed, executed, analyzed and optimized Yektanet CPC campaigns.- Maximized click-through rates (CTR) through targeted campaigns.- A/B testing for improved conversion rates.- Monitored data using Google Analytics and Metabase- conducted keyword research using Google Ads' Keyword Planner to select relevant keywords for the campaign as well as negative keyword discovery.- Created content for Instagram`s posts and stories.- Employed content marketing strategies to enhance engagement.- Created covers for posts using Midjourney AI

during my internship, I acquired practical knowledge in various aspects of digital marketing, and hands-on experience in using various Google tools including Google Analytics, Google Ads, Google Search Console, and Google Tag Manager. I effectively applied these tools to enhance performance and monitor data. Here is a summary of the professional activities I undertook:- Engaged in an in-depth understanding of SEO and content . wrote a well-structured and SEO-optimized blog post . conducted keyword research to identify relevant and high-ranking keywords in the target industry. . strategically incorporated these keywords into the content, including the title, headings, and body text. . ensured the content was informative, engaging, and aligned with the target audience's interests. . implemented on-page SEO techniques such as optimizing meta tags, including relevant internal links.- Developed a Google Search Ads Campaign: . wrote and optimized content for a landing page and employing effective call-to-action elements. . conducted keyword research to select relevant keywords for the campaign. . created compelling ad copies that aligned with the messaging on the landing page which enticed users to click. . throughout the campaign, monitored its performance, adjusted bids and targeting settings as needed, and analyzed the results to optimize campaign's effectiveness.These experiences allowed me to apply my knowledge of Google tools and SEO principles in real-world scenarios. I gained valuable insights into optimizing website content, driving targeted traffic through Google Ads, and leveraging data from Google Analytics and other tools to refine marketing strategies.