Chief Marketing Officer
Novex
Barnaul, Altai Krai, Russia
Key Performance Indicators: Profit, Revenue, Number of Transactions, Return of Marketing Investments, Investments Attraction.Responsibilities: Marketing Strategy, Finance Management, Competitive Advantages Development, Team Leading (20 persons), Vendor Management, Top Management Negotiations, Customer Relationship Management, Marketing Research, Brand Development, Advertising, Project Management, Event Management, Loyalty ManagementAchievements:Novex Rebranding 2015. Like-for-Like Revenue +11%, Customer Satisfying Index +43%Novex Brand Development 2017. Triple Concept: Novex Beauty, Novex Maxi, Novex EverydayLoyalty Program Development & Implementation 2012. Operational Costs -1,5%, Loyalty Program Member Revenue +62%SAP CRM + Loyalty Integration. Loyalty Program Penetration +41%, Loyalty Program Share +20%Assessing Territory Math Model Development & Implementation 2013. Forecast Accuracy +23%Media Planning 2012-2017. Customer Acquisition Costs -29%Event Management Experience from $200 to $100 000