• Work with an in-house offer (mobile applications - amma Pregnancy Tracker). Offer topic: pregnancy tracker.• Purchase and optimization of traffic using CPA, CPI, ROAS models;• Organization of the UA team and task-management;• Fulfillment of team KPI;• Recruitment of employees for the marketing department team;• Formation of a monthly advertising budget;• Definition of the UA team strategy;• Preparation of a monthly and annual reports for C-level management.

• Работа ин-хаус оффером (мобильные приложения - amma Pregnancy Tracker). Тематика оффера: трекер беременности. • Закупка и оптимизация трафика по моделям CPA, CPI, ROAS;• Контроль окупаемости кампаний;• Oптимизация рекламных кампаний;• Работа с траффиковыми системами: Facebook Ads, Tiktok Ads, ASA, Google Ads, VK, Яндекс.• Работа с системами аналитики: Appsflyer, Appmetrica (Bi - Tableu).• Создание задач на изготовление креативов разных форматов (видео и анимация… Show more • Работа ин-хаус оффером (мобильные приложения - amma Pregnancy Tracker). Тематика оффера: трекер беременности. • Закупка и оптимизация трафика по моделям CPA, CPI, ROAS;• Контроль окупаемости кампаний;• Oптимизация рекламных кампаний;• Работа с траффиковыми системами: Facebook Ads, Tiktok Ads, ASA, Google Ads, VK, Яндекс.• Работа с системами аналитики: Appsflyer, Appmetrica (Bi - Tableu).• Создание задач на изготовление креативов разных форматов (видео и анимация, статика).• Проведение когортного анализа по одному (дата конверсии) или нескольким (интересы и пр.) параметрам;• Тестирование креативов;• Расчет предиктов окупаемости;• Настройка и анализ индивидуализированной аудитории под рекламные офферы;• Составление технических задач дизайнерам и программистам (интеграция w2w, w2a флоу и пр.). Show less

• In-house offer (mobile apps - Walking by Slimkit, Running by Slimkit, Men's Fitness etc.). Offer theme: fitness.• Purchase and optimization of traffic on the models CPM, CPC, CPA, CPI;• Campaign payback control;• Optimization of advertising campaigns;• Working with traffic systems: Facebook Ads, Tiktok Ads, ASA, Google Ads.• Creation of tasks for the production of creatives in different formats (video and animation, statics).• Carrying out cohort analysis on one… Show more • In-house offer (mobile apps - Walking by Slimkit, Running by Slimkit, Men's Fitness etc.). Offer theme: fitness.• Purchase and optimization of traffic on the models CPM, CPC, CPA, CPI;• Campaign payback control;• Optimization of advertising campaigns;• Working with traffic systems: Facebook Ads, Tiktok Ads, ASA, Google Ads.• Creation of tasks for the production of creatives in different formats (video and animation, statics).• Carrying out cohort analysis on one (conversion date) or several (interests, etc.) parameters;• Testing creatives;• Setting up and analysis of an individualized audience for advertising offers;• Preparation of technical tasks for designers and programmers. Show less

• Work as an in-house offer (mobile applications - Galatea, Inkitt, AudiobooksPlus). Offer subject: books.• Purchase and optimization of traffic on the models CPM, CPC, CPA, CPI;• Campaign payback control;• Optimization of advertising campaigns;• Work with traffic systems: FacebookAds, Tiktok Ads, ASA, Taboola, Outbrain, Google Ads, Pinterest, Twitter Ads.• Creation of tasks for the production of creatives in different formats (video and animation).• Carrying out cohort… Show more • Work as an in-house offer (mobile applications - Galatea, Inkitt, AudiobooksPlus). Offer subject: books.• Purchase and optimization of traffic on the models CPM, CPC, CPA, CPI;• Campaign payback control;• Optimization of advertising campaigns;• Work with traffic systems: FacebookAds, Tiktok Ads, ASA, Taboola, Outbrain, Google Ads, Pinterest, Twitter Ads.• Creation of tasks for the production of creatives in different formats (video and animation).• Carrying out cohort analysis on one (conversion date) or several (interests, etc.) parameters;• Split testing of creatives;• Setting up and analysis of an individualized audience for advertising offers;• Preparation of technical tasks for designers and programmers;• Reporting (Excel). Show less

• Working with an in-house offer (mobile bookmaker application 888);• Management of mobile marketing promotion channels;• Development and implementation of mobile marketing strategy;• Development and implementation of the ASO strategy (purchase and control of incent traffic, etc.);• Work on improving the conversion funnel (developing a strategy and content for push notifications, improving the image of the offer);• Refinement and diagnostics of the statistics collection… Show more • Working with an in-house offer (mobile bookmaker application 888);• Management of mobile marketing promotion channels;• Development and implementation of mobile marketing strategy;• Development and implementation of the ASO strategy (purchase and control of incent traffic, etc.);• Work on improving the conversion funnel (developing a strategy and content for push notifications, improving the image of the offer);• Refinement and diagnostics of the statistics collection system (search for errors, preparation of bug reports, issue of tickets for error correction);• Offer subject: betting.• Preparation of media buying and traffic optimization by CPM, CPC, CPA, CPI, RevShare, ProfitShare models;• Optimization of advertising campaigns;• Working with traffic systems FacebookAds, TikTok.• Control over the creation and use of ads and creatives of different formats (banners, teasers, native advertising, video, and animation).• Conducting a cohort analysis based on one (conversion date) or several (age, gender, interests) parameters;• Split testing of creatives and elements on the application page in the AppStore (description, application icon, cover, etc.);• Setting up and analyzing an individualized audience for advertising offers;• Drawing up technical tasks for designers;• Conducting daily and weekly reporting (Excel, PowerPoint). Show less

• Working with in-house and other offers (mobile applications);• Topics of offers I worked with: betting, gambling, binary options, fitness, mobile games, online poker, Mail.ru offers, e-commerce.• Purchase and traffic optimization by CPM, CPC, CPA, CPI, RevShare, ProfitShare models;• Optimization of advertising campaigns;• Working with traffic systems: FacebookAds.• Creation of ads and creatives of different formats (banners, teasers, native advertising, video, and… Show more • Working with in-house and other offers (mobile applications);• Topics of offers I worked with: betting, gambling, binary options, fitness, mobile games, online poker, Mail.ru offers, e-commerce.• Purchase and traffic optimization by CPM, CPC, CPA, CPI, RevShare, ProfitShare models;• Optimization of advertising campaigns;• Working with traffic systems: FacebookAds.• Creation of ads and creatives of different formats (banners, teasers, native advertising, video, and animation).• Conducting a cohort analysis based on one (conversion date) or several (age, gender, interests) parameters;• Split testing of creatives;• Setting up and analyzing an individualized audience for advertising offers;• Drawing up technical tasks for designers;• Conducting daily reporting (Excel).One of the famous projects at this place of work - Evel Clicker Idle Game. Show less

• Working with a lot of offers: betting, online poker, gambling, binary options, Mail.ru offers, delivery services, e-commerce;• Purchase and optimization of traffic in CPM, CPC, CPA, CPI formats;• Optimization of advertising campaigns;• Working with traffic systems (MyTarget (via Plarin) and FacebookAds.• Creation of ads and creatives of different formats (banners, teasers, native advertising, video, and animation).• Conducting a cohort analysis based on one (conversion… Show more • Working with a lot of offers: betting, online poker, gambling, binary options, Mail.ru offers, delivery services, e-commerce;• Purchase and optimization of traffic in CPM, CPC, CPA, CPI formats;• Optimization of advertising campaigns;• Working with traffic systems (MyTarget (via Plarin) and FacebookAds.• Creation of ads and creatives of different formats (banners, teasers, native advertising, video, and animation).• Conducting a cohort analysis based on one (conversion date) or several (age, gender, interests) parameters;• Split testing of creatives;• Setting up and analyzing an individualized audience for advertising offers;• Drawing up technical tasks for designers;• Conducting daily reporting (Excel). Show less

Work with in-house and other offers;Buying and optimization of traffic formats CPM, CPC, CPA, CPI;Optimization of advertising campaigns;Work with traffic systems (DSP, CPA, teaser and pop-up networks), as well as work with MyTarget and FacebookAds;Creation of ads and creatives of various formats (banners, teasers, native advertising), as well as pre-lendings. In addition, work with POP traffic and push notifications;Conducting cohort analysis on one (conversion date) or… Show more Work with in-house and other offers;Buying and optimization of traffic formats CPM, CPC, CPA, CPI;Optimization of advertising campaigns;Work with traffic systems (DSP, CPA, teaser and pop-up networks), as well as work with MyTarget and FacebookAds;Creation of ads and creatives of various formats (banners, teasers, native advertising), as well as pre-lendings. In addition, work with POP traffic and push notifications;Conducting cohort analysis on one (conversion date) or several (uniqueness etc.) parameters;Split testing of landings and creatives;Setup and analysis of an individualized audience for landing pages;Drafting technical tasks for programmers and designers;Testing, identifying bugs and compiling in-house RTB-system bug reports;Daily reporting;Negotiating with partners and potential partners, concluding an IO (Insertion Order) for the purchase and/or sale of traffic, drawing up monthly financial statements for partners and paying invoices;Participation in MAC’18 (Moscow Affiliate Conference; access level: VIP). Show less

Work with customers: making cold calls on the database and attracting new customers, invoicing, contracting;Setting up the company's product on the website of a potential client for the test period of the product;The setup included: creating lead-generators, setting up all forms of the callback, setting up the product at the request of a potential client to increase target conversion and increase Strike Rate of visits and calls;Tracking the correct operation of the technology during… Show more Work with customers: making cold calls on the database and attracting new customers, invoicing, contracting;Setting up the company's product on the website of a potential client for the test period of the product;The setup included: creating lead-generators, setting up all forms of the callback, setting up the product at the request of a potential client to increase target conversion and increase Strike Rate of visits and calls;Tracking the correct operation of the technology during the test period;Lead generation - an increase in sales on the client-side through competent customization and the making of creatives for the client through the CallKeeper service.Enlightening clients, increasing their technical literacy (mainly offline-marketers and directors of large enterprises and commercial organizations), and informing about new achievements and developments of the company.My main partners in this position were: VAZ, Kia Motors Rus (the official importer of Kia in Russia), BMW Russland Trading (the official importer of BMW in Russia), Rolf (car dealer), etc. Show less

Search for new customers of the publishing house (large book wholesalers, book retail chains, bookstores, libraries, higher educational institutions), making cold telephone calls, preparation of sales/commission contracts, making contracts;Work with clients: calling customers, informing about discount promotions and new book products, collection duties (calling customers for debt collection under sales contracts);Work with clients: placing an order - preparation of invoices, invoices… Show more Search for new customers of the publishing house (large book wholesalers, book retail chains, bookstores, libraries, higher educational institutions), making cold telephone calls, preparation of sales/commission contracts, making contracts;Work with clients: calling customers, informing about discount promotions and new book products, collection duties (calling customers for debt collection under sales contracts);Work with clients: placing an order - preparation of invoices, invoices, invoices in 1C Enterprise. Trade Management 8.2 (Earlier in 1C. Trade and Warehouse 7.7). The subsequent assembly of the order in a warehouse;Direct sales in the office and at events (including work with cash registers);Content management (adding information to the publisher's site. CMS - 1C-Bitrix 16.0.13 (formerly TYPO3 rev. 7.5.0);Work with state regulatory institutions (Rospechat) and public organizations;Accounting duties: preparation of reports/statements on sales, consolidated acts, etc., conducting an inventory, registration of receipt and expenditure cash orders, depositing money in the bank;Analytics (analysis of the movement of the book market, drawing up business plans for books);other duties (to connect a printer, set up Wi-Fi, create home local groups of computers in the office, set up email for employees, install Windows remote desktop, get ISBN numbers, hold phone/fax, maintain office equipment in working order, etc.);Translations from English into Russian and vice versa (in particular, translations of annotations and articles in the Bulletin of Dmitry Pozharsky University No. 1 (3). "Political Repression in North Russia (materials from the Solovetsky Seminar)" (published in the Dmitry Pozharsky University Publishing House in 2016) ;Business correspondence and drafting contracts in English (primarily with foreign authors). Show less

Sales of book products;Filling the store (drawing up a filling strategy);Work with suppliers and visitors of the museum;Organization of thematic literary evenings and book presentations;Preparation of financial statements (calculation of commissions to suppliers, etc.);Drawing up contracts with suppliers for the supply of books;Work with 1C. Enterprise: Retail 8;Keeping the bookstore group in social networks (content management).

Organization of meetings, conferences, seminars, forums of different levels;Conducting telephone conversations;Drawing up documents of various complexity: resolutions, protocols, charters, regulations, reports, official memos;Participation, speeches, and representation at public events;Filling the site DRCS (content management);Paperwork and letters of different levels;Business correspondence;Work with the media, public, and state organizations.Writing… Show more Organization of meetings, conferences, seminars, forums of different levels;Conducting telephone conversations;Drawing up documents of various complexity: resolutions, protocols, charters, regulations, reports, official memos;Participation, speeches, and representation at public events;Filling the site DRCS (content management);Paperwork and letters of different levels;Business correspondence;Work with the media, public, and state organizations.Writing information letters, letters of support, speeches, greeting words;Conducting meetings and other events of the Interreligious Council of Russia. In particular, the holding of the round table “Cultural heritage as a factor in the development of inter-religious dialogue and harmonization of interethnic relations” in the part of work of the 3rd International Forum “Preservation of Cultural Heritage”. Show less

Work with the public: supervision of the Scientific Student Society of the Theological Faculty of OSTU;Organization of scientific seminars, conferences, meetings, and lectures;Lecturing as part of work of the SSS TF OSTU - course "Methodology of written work" ("How to write a thesis"), the course "Integral traditionalism in modern Russia";Work with texts - preparation of articles, announcements, etc. on the official website of OSTU (content management).

Registration / re-registration / liquidation of LLC, CJSC, OJSC;Control on document flow;Work with clients (enter into contracts for the provision of services, etc.);Client search;Office management.

Documentation: preparation of memos, relationships, cost estimates, reports, petitions, preparation of lists and schedules, presentations;Management of the student canteen: organization of the labor process, budgeting of income/expenditure, the purchase of food and other necessary goods;Organization of student practice: summer camps for students, scientific and educational activities;Participation in the organization of university events: conferences, open days, assembly days… Show more Documentation: preparation of memos, relationships, cost estimates, reports, petitions, preparation of lists and schedules, presentations;Management of the student canteen: organization of the labor process, budgeting of income/expenditure, the purchase of food and other necessary goods;Organization of student practice: summer camps for students, scientific and educational activities;Participation in the organization of university events: conferences, open days, assembly days, meetings of the Inter-Council Presence, support of foreign delegations, and foreign teachers throughout their stay in Russia. Show less