Entrepreneur with a passion for simplicity. I run Yellow (http://yellow.systems), where we create awesomeness in the form of web and mobile products. As a CEO, I am focused on driving growth and innovation in the industry. With a strong background in product design and software development, I am able to create cutting-edge products and services that disrupt traditional business models. My experience in startup environments has taught me the importance of agility, adaptability, communication and collaboration.