Career HighlightsEnded my career stint as an AVP for eBusiness. I started my career journey as a Manager in 2004 and worked my way up to become one of the business heads in Citi. • Online Marketing Head, eBusiness• Mobile Marketing Head, eBusiness• SMS and Web Management Head, e-Citi• Project Manager, e-CitiCitigroup Individual Excellence Awardee – Year 2009- Awarded globally as 1 of 20 Excellence Awards for Citibank PhilipppinesCitigroup Quality Excellence Awardee (Citibank Online Java Financial Platform project)- Project member of the team who won Project of the Year for Citigroup’s Quality Excellence Awards for 2005.

Web Team Department Head• Management and development of all BPI websites (B2C and B2B Internet Banking platforms as well as BPI Insurance Companies).• Responsible for design, implementation and maintenance of web-based products and services information, corporate information and marketing initiatives.• Provide support to Internet Banking marketing initiatives such as focus marketing, direct e-mail marketing and other marketing programs implemented by the department.• In charge of providing an online channel to all marketing programs of the bank.Project Manager for BPI Trade • Develop project plans and objectives, schedule of activities and project priorities, monitor and track actual results against planned activities.• Review and analyze specifications proposed by the channel manager ensuring the completeness of the requirements as well as the accuracy and effectiveness of the project design.• In charge of setting up and documenting the policies, standards, guidelines and product manuals.• Conducts user acceptance testing to ensure that project modules are working effectively.• Responsible in ensuring project completion within schedule.Channel Manager for Express Online• Conceptualize, develop and implement Internet-based products.• Create specifications and determine the requirements of a product to achieve channel objectives.• Conducts user acceptance testing to ensure that project modules are working effectively.• Build and maintain strong relationships with other business units; as well as develop synergy opportunities.• Evaluate existing system and control procedures to improve the system and eventually leading to high customer satisfaction.

• Underwent a specialized program with the objective of training first level officers for the bank- Training program covered all aspects of the bank such as Asset Management and Trust, Treasury, Account Management, Loans, Branch management and other behavioral exercises like Supervisory Leadership and Customer Relationship Management.