Mitzi Vargas Email and Phone Number
Dedicated and passionate about understanding consumers, contexts, and people, with the aim of building more human brand strategies based on genuine connections and powerful insights. Experienced in qualitative market research and the development of communication strategies in the fields of consumer products, social responsibility, culture, politics, and education.I have worked with national and international brands seeking to identify cultural and commercial opportunities to establish efficient communication that impacts sales and brand repositioning. Advisor in brand-building processes, creation of advertising campaigns, and creative strategies
Tlacuache Blue
View- Website:
- tlacuacheblue.com
- Employees:
- 7
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Analista SrTlacuache Blue Apr 2023 - PresentMéxicoModeration and Analysis of Qualitative Sessions:Led the moderation and analysis of qualitative sessions to identify key insights and develop communication and positioning strategies for major consumer categories (PepsiCo, Heineken, Unilever, Telcel, Nestlé).Socio-Cultural and Consumer Context Analysis: Conducted in-depth socio-cultural and consumer context analysis to identify emerging cultural and innovation trends -
Planner SrPublicis May 2022 - Mar 2024Strategy Development Based on Insights and Consumer Motivations:Developed strategies by leveraging insights, consumer motivations, and brand purpose to create traditional and digital communication for Diageo's alcohol brands. Led the strategic planning for the relaunch campaigns of Media Crema, Nature’s Heart, and Carnation. Designed the strategy for Heineken Group's social responsibility campaign and the repositioning of Amstel Ultra -
Senior Brand & Innovation StrategistRed Monkeys Nov 2021 - Mar 2022México-Asesoría en comunicación, investigación y diseño de propuestas para Mars, Mabe y Fundación Vizcarra -Creación y desarrollo de copys para redes sociales corporativas -
Consultora EstratégicaSmartfish Rescate De Valor, Ac Sep 2021 - Mar 2022-Asesoría cualitativa en la elaboración de herramientas de investigación de corte social -Análisis de información cualitativa y elaboración de reporte de resultados -Estrategia de comunicación sobre derechos legales y laborales para comunidades de pescadores -
Directora De Planeación EstratégicaBitácora Social Jan 2016 - Jan 2022México Y Santiago De Chile-Desarrollo y seguimiento de planeación estratégica y comunicación en áreas Financieras, Consumo, Política y Responsabilidad Social -Gestión y presentación de proyectos de investigación cualitativa, análisis y recomendaciones estratégicas
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Director De ProyectoBitácora Social Mar 2018 - Dec 2018Santiago, Región Metropolitana De Santiago, ChileDirección de proyectos en Bitácora Social ConoSur. Entendimiento de la clase media chilena, alimentación y consumo
Mitzi Vargas Education Details
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Ciencias De La Comunicación
Frequently Asked Questions about Mitzi Vargas
What company does Mitzi Vargas work for?
Mitzi Vargas works for Tlacuache Blue
What is Mitzi Vargas's role at the current company?
Mitzi Vargas's current role is Investigación cualitativa.
What schools did Mitzi Vargas attend?
Mitzi Vargas attended Universidad Nacional Autónoma De México.
Who are Mitzi Vargas's colleagues?
Mitzi Vargas's colleagues are Daniela Buenfil, Mónica García, David Chimal.
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Mitzi Vargas
Mexico -
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Mitzi Vargas
Diseñadora Gráfica/ Publicidad Y Marketing/Administradora De Empresas TurísticasNaucalpan De Juárez, Mex -
Mitzi Vargas
Iztapalapa, Cmx
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