Dedicated and passionate about understanding consumers, contexts, and people, with the aim of building more human brand strategies based on genuine connections and powerful insights. Experienced in qualitative market research and the development of communication strategies in the fields of consumer products, social responsibility, culture, politics, and education.I have worked with national and international brands seeking to identify cultural and commercial opportunities to establish efficient communication that impacts sales and brand repositioning. Advisor in brand-building processes, creation of advertising campaigns, and creative strategies