Mitzi Aimee Gonzalez Flor Email & Phone Number

Los Angeles, Ca, Us

Los Angeles Metropolitan Area

Responsible for managing operational tasks, conducting market research, and providing strategic guidance to clients and internal teams.Client Servicing and Management• Deal Evaluation: Assist in vetting inbound deal opportunities and providing recommendations to agents.• Client Strategy: Assist in developing custom reports and strategies for clients seeking to enter the talent-led brand space.• Partner Outreach: Coordinate outreach to potential partners on behalf of talent teams.• Client Onboarding: Develop strategies for soon-to-be-signed clients.Research and Analysis• Market Insights: Conduct industry research to identify emerging trends, product white spaces, and potential partners.• Market Analysis: Develop yearly market size and growth grids for key categories and sub-categories.Operations and Reporting• Data Analysis: Track and analyze key KPIs for studio portfolio companies, including revenue, capital raises, marketing, distribution, and key calendar dates.• Revenue Reporting: Manage quarterly revenue tracking, reporting, and projections for the licensing division.• CRM Implementation: Identify, implement, and maintain CRM platforms to streamline project management, lead tracking, and sales reporting.• Department Communication: Develop and manage the quarterly internal and external newsletter, and oversee website updates to reflect the team's work.• Document Management: Organize and maintain department documents, including case studies, decks, agreements, and budgets.

Los Angeles Metropolitan Area

RESPONSIBILITIES• Manage the execution of custom and creative digital marketing campaigns on behalf of IGN clients and sponsors in entertainment, gaming, and consumer verticals by leading communication with internal creative strategy, sales, and production teams to guarantee the quality and delivery of assets, KPIs, and benchmarks.

Los Angeles Metropolitan Area

BrainTrust is a hybrid brand development, social media and experiential agency focused on building and growing brands from organic communities. Over the last 6 years, BrainTrust has partnered with over 200 brands to help launch, grow or accelerate their online and offline presence to generate awareness, show ROI and drive revenue. We are strategic trust partners that ideate, execute and hold ourselves accountable to deliver results. RESPONSIBILITIES — Track, report, and ensure progress and execution of new business leads, talent-led brand development projects and brand partnership opportunities, serving as main POC among internal team members (legal, creative, product, e-commerce, talent, social media), external partners (Capitol Records, Atlantic Records, Cre8or Global), clients (rē•spin by Halle Berry, Morgan Freeman), and stakeholders, to ensure deliverables of documents and assets by set deadlines— Serve as Program Manager for the BeautyUnited Mentor Program, developing, implementing and adjusting workback timelines, surveys, virtual events, methods of communication, and weekly reporting and management of the 100+ participating beauty industry innovators and executives

Greater Los Angeles Area

RESPONSIBILITIES • Created and managed timelines, budget and creative assets as project manager by for upcoming brand events with partners and vendors (i.e The Beauties, influencer dinners and seedings)• Executed 2020 strategy by working with Beautycon’s executive, talent, and marketing team to solidify the Festival workback timeline, partnership opportunities, and sales pipeline• Managed accounts and relationships for 100+ beauty brands including Smashbox, NYX Cosmetics, Target, Shea Moisture, and Dermalogica• Lead and oversaw proposal creation for clients based on sales meetings and calls• Created and updated case studies and recaps reports through cross-department communication and tools to gather final dataBeautycon is the world’s original and leading experiential beauty brand known as the mecca for every major brand, talent, and commercial partner throughout the industry. Our business is fueled by a diverse primary Gen-Z community compromise of over 1.2M individuals united by their passion for redefining beauty. Our immersive experiences revolve around programming that is both entertaining and educational, featuring a roster of world-class and emerging innovators curated from across the pop culture spectrum. Our renowned festivals, retail pop-ups, and soon-to-be online platforms provide Beautycon’s community with a peerless opportunity to discover, create, inspire and engage with each other and the brands they love.

Los Angeles, California

RESPONSIBILITIES • Managed event calendar upkeep and call rolling and answering for BrainTrust Founder and Chief Business Officer of Beautycon• Assisted in upcoming program management and execution for Beautycon (#ialso Stage production, BC Real Ones, influencer initiatives) by tracking platform and inter- department progress• Assisted in client management and set up for department events such as SXSW’s Innovation Mansion and launch of its Influencer Data Mapping white paper• Assisted in upcoming program management and execution for Beautycon by tracking platform and cross-department progress including marketing, communication, and creative while facilitating meetings and calls• Assisted in research and completion of strategy decks for talent such as Halle Berry and Morgan Freeman using tools such as Meltwater, CreatorIQ, and Demographic Pro• Created and send monthly BrainTrust client invoices

Greater Los Angeles Area

A best-in-class digital and social media agency that leverages its expertise and strategic acumen to help brands grow their businesses and uncover insights that diversify revenue streams, ensuring that a brand’s online eco-system is maximized to its fullest potential. We pride ourselves in actualizing clients’ goals and objectives while showing value and impact every step of the way. Our team of innovators and problem solvers serve as partners, challenging ourselves and your work to be the best it can be.RESPONSIBILITIES • Managed event calendar upkeep and call rolling and answering for Chief Digital Officer of CAA-GBG• Prepared itineraries for travel and schedule flights, hotel, car services and meetings• Kept track and submitted billable and non-billable monthly expenses • Assisted in client management and set up for department events such as SXSW’s Innovation Mansion and launch of Influencer Data Mapping whitepaper• Coordinated and managed completion of department’s quarterly magazine to keep clients and potential partners up to date• Supported client teams with industry and influencer research, deck creation when needed, utilizing CreatorIQ and Meltwater platforms• Assisted in updating the department website using Squarespace • Created department newsletter when promoting events using mailchimp

CAA-GBG is a global brand management and experience company striving to connect brands to consumers in innovative ways. Through our unparalleled network, worldwide pop cultural insights, and cutting edge creative & commercial strategies, we grow brand affinity and revenue seamlessly. We find new ways for brands to matter – unfolding new categories, experiences, markets, and events. CAA-GBG is founded at the intersection of commerce and culture – we are your brand extension and experience partner.

Positioned at the nexus of talent, content, brands, technology, sports, and live events, CAA creates limitless opportunities for the storytellers, trendsetters, icons, and thought leaders who shape popular culture.Across film, television, music, sports, digital media, marketing, and beyond, we represent thousands of the world’s leading actors, directors, writers, producers, musical artists, comedians, authors, athletes, coaches, broadcasters, teams, leagues, chefs, designers, consumer brands, and more.In service of them, we are committed to remaining the strongest, most vibrant, and most innovative service company in the world.

Studio City

• Aided management of diversity reports to track progress of minority contribution in top five industry TV networks• Designed presentations for department executive to deliver in events• Performed administrative tasks such as answering phone calls, emails and making or confirming appointments on behalf of department executive• Aided management of guest flow during live Grammy Award's red carpet to ensure continuous movement • Design and compose promotional materials for department events• Assist the management of Twitter and Instagram accounts to enhance interaction and promotion to the audience • Assisted in the preparation and management of events to guarantee fluidity of activities • Read and provide feedback on scripts and actor reels to facilitate the selection process

Greater Los Angeles Area

Updated diversity reports to track progress of minority contribution in top five industry TV networksReported online media daily to stay updated in entertainment diversity trends and news Assisted management of Twitter and Instagram accounts to enhance interaction and promotion to audience Contributed to company-wide newsletter by submitting inclusions to update other departments on events and progress achieved

Fullerton, California

Managed Facebook, Twitter and Instagram accounts to keep network up to date with events and volunteer opportunities Developed a social media campaign to increase volunteers, followers on Facebook and Twitter impressions Twitter: @CrittentonSoCal Facebook: Crittenton Services Designed and executed university-wide clothing drive to benefit children in foster careServed as a Crittenton representative during informational and fundraising eventsDesigned and created images for promotion of events and opportunities in organization

Greater Los Angeles Area

Worked with BWR Public Relations agency to manage talent during the 2016 NALIP Media Summit, write talent invitation letters, itineraries, and edit press releases and media alerts to enhance event exposureWrote scripts for talent acceptance speeches and host to ease fluidity of the 2016 NALIP Latino Media AwardsManaged and update Facebook, Instagram, and Twitter accounts daily to keep over 20,000 cumulative followers up to date with industry and organization eventso Twitter: @NALIP_org o Instagram: @nalip_orgo Facebook: NALIP Org Scheduled, edited, and coded weekly newsletter to keep members up to date with opportunities available in organizationDesigned and created images on photoshop for social media and newsletter to attract audienceCommunicated with other organizations and make cross promotional agreements to build partnerships and ensure promotional alliesAttended various events to represent NALIP organization while networking to expand NALIP audience and encourage involvementUpdated website to keep visitors informed of the entertainment industry and organization

Cerritos, California

Responsibilities included:Engaged customers in conversation in order to ensure the knowledge of latest technology and current sales.Aided and assisted customers with issues in laptops/phones/computers to increase satisfaction.Delivered live presentations to audiences on new technology to increase awareness.Organized in-store events to guarantee event fluidity.Advised products to customers depending on needs and wants in order to ensure correct product selection.

Palm Desert, California

Communicated efficiently with co-workers in order to work well together and produce a welcoming environment for shoppers.Greeted customers to assist with any questions on promotional or apparel.Interacted with over 200 customers daily to increase and maximize sales.Kept store looking organized and neat to enhance appearance.