- Lead ideation and conceptual development for large-scale, integrated campaigns- Worked with team to concept and execute bold ideas across all communications channels including PSAs, TV, video, digital/social ads, web content, radio, print, out-of-home, and promotional materials- Collaborated with executive-level strategists to shape brand strategies- Acted as lead writer on multiple projects as well as supervise team on execution- Specialized in creating copy and designing creative assets for paid and organic social media posts intended to target multiple audiences.- Skillfully produced compelling copy for tag lines, blurbs/descriptions, blogs, magazines, articles email campaigns, web banners and websites within the framework of the company’s branded voice, style, messaging, executive thought leader, and established in creative briefs. - Worked independently or collaboratively with graphic designers, writers, editors, other department staff to develop marketing materials for campaign launch kits- Composed video scripts and storyboards for product/service marketing, demonstration, launch, and explainer videos, sizzle reels, and other video campaigns. Provided recommendations for curating and editing raw footage, music, and voice over audio for final video product. Spliced raw video and audio, synchronizing edits into one final file.- Wrote copy for advocacy focused speeches, executive presentations, media interviews, website landing pages- Enhanced client storytelling strategy, improving industry presence, advancing brand awareness, and boosting performance metrics. - Developed campaign ad copy for a suite of national and local digital and print advertisements.- Developed short and long form content for white papers, product promotion, intranet communication, company values, biographical content, and case studies.- Performed, recorded, and produced voice overs for national advocacy campaigns

Demonstrated an exponential prioritization towards what is authentic, genuine, having real conversations, changing narratives, fostering community, enabling a space of advocacy for those whose voices have systematically been ignored or devalued. I’m served as the team’s vanguard towards leveraging the wealth of storytelling possibilities that can be crafted to present the soul of the brand across social media. I owned the storytelling elements behind the campaign, connecting the content to the strategy, and advising best practices across the social platform distribution; drawing on my constant study of the industry, remaining current on trends, energetically learn new editing skills and content formats, finding joy in forecasting new trends, and providing proof points with my recommendations. * Supported public- and private-sector clients who tackle issues like HIV/AIDS, disaster preparedness, human trafficking, climate change, child welfare, public health and chronic conditions. * Educated audiences about diabetes, heart disease, tobacco use cessation, sickle cell disease, opioid misuse prevention and more. * Created multi-channel content within the multicultural space with a concentration on our African American and Hispanic/Latinx audiences. * Thought strategically while developing ideas and concepts for projects and campaigns.  * Wrote Short form content - social, blog posts, and traditional advertising copy for various materials including social media, websites, radio spots, and video scripts.

Created a series of educational videos and infographics on DEI topics, resulting in a 70% increase in employee engagement with DEI content. Authored compelling articles and blog posts that garnered a 50% increase in views and social media shares, contributing to a more inclusive and informed workforce. Curated content calendar for internal newsletters focused on DEI, increasing overall employee knowledge and understanding of DEI initiatives. Designed and implemented creative communication campaigns to promote diversity events and training sessions. Curated and shared employee success stories and testimonials highlighting the impact of DEI initiatives, resulting in an increase in employee morale and sense of belonging. Established metrics to track the reach and engagement of DEI content, resulting in a 40% increase in data-driven decision-making for content strategy improvements. Partnered with HR, DEI, and other departments to align messaging and content with overall DEI strategies and organizational goals. Worked closely with graphic designers and video editors to create visually appealing and engaging content that enhanced the impact of DEI communications. Supported Associate Resource Groups (ARG) training, initiatives, strategic planning, programming, content creation, and communication needs. Leading proactive communications plans and reactive response. Led internal campaigns and communication initiatives that celebrated diversity and highlighted success stories of employees from underrepresented backgrounds. Streamlined and enhanced the delivery of HR resources and information through various communication channels, resulting in a 40% reduction in employee inquiries and improved self-service utilization. Supported Associate Resource Groups (ARG) training, initiatives, strategic planning, programming, content creation, and communication needs. Leading proactive communications plans and reactive response.

- Collaborated with the Founder to develop and create organic multi-faceted story-based social content strategy to earn new clients and sales and implement successful social media advertising campaigns for a black-owned artisan leather goods small business, leading to a 40% increase in online sales and an 80% growth in Instagram brand followers.- Orchestrated impactful product launch events that generated a 50-70% increase in pre-orders and a 40-60% growth in social media buzz.- Created compelling promotional campaigns during key holiday seasons, resulting in a 50% increase in sales and heightened customer engagement.- Developed engaging visual and written content that drove a 60% increase in likes, comments, and shares on social media posts.- Maintained consistent brand voice and visual identity across social media platforms, contributing to a 40% increase in brand recognition. Utilized social media analytics tools to track and measure key performance metrics, achieving a 30% improvement in social media ROI and campaign effectiveness.- Leveraged client website data to create robust strategic marketing plans aimed at increasing salesIncreased quarterly website traffic by 23% using targeted promoted advertisements with a monthly budget- Assessed company analytics to develop quarterly strategies – garnered a 13% increase in salesOwned content UX and SEO strategies and testing calendars; ensure we’re following standard processes, increasing the quality and volume of organic keyword ranking- Developed strategic content marketing plans and editorial calendar. Researched information to develop and create quality error-free copy, headlines, talking points, and other digital content for product/marketing deliverables.- Executed PR strategies to build and maintain a positive image of brand, handling media relations, including press releases, interviews, and media coverage. Secured interviews with local media and created Strategic Talking Points

Created compelling landing pages and optimized website content, leading to a 25% increase in time spent on the site and a 20% decrease in bounce rates. Scripted and directed video productions for social media platforms, increasing brand awareness and reach. Collaborated with video production teams to create visually captivating and informative videos, leading to a 10% increase in video engagement and social shares. Crafted compelling and persuasive copy for 360 campaigns that effectively conveyed brand messaging and values. Managed voice-over production for various marketing materials, resulting in a complete overall improvement in audio quality and voice talent selection. Provided creative direction for art and copy, ensuring alignment with brand guidelines and campaign objectives, resulting in a total increase in brand consistency across all channels. Worked closely with graphic designers, web developers, and video editors to ensure seamless integration of content across all campaign elements, resulting in an improvement in overall campaign effectiveness. Utilized storytelling and emotion-evoking language to create speeches that generated an increase in audience retention and positive feedback. Collaborated with advocacy organizations and stakeholders to develop persuasive speeches that led to a 30% increase in public support for policy changes. Developed speeches for keynote addresses and public forums that inspired action and mobilized communities. Worked closely with nonprofit organizations and grassroots movements to align messaging and objectives while collaborating with subject matter experts and individuals directly impacted by social issues to ensure authentic and impactful speech content, increasing audience trust and credibility.

Marketing Lead for the National Association of Home Builders' Annual International Builders’ Show. Managed marketing projects targeting exhibitors, national attendees, and international attendees; including social media, video, copywriting, website updates, email marketing, blog management, marketing list maintenance, strategic planning, and digital ads. Composed video scripts and storyboards for product/service marketing, demonstration, launch, and explainer videos, sizzle reels, and other video campaigns.- Lead ideation and conceptual development for large-scale, integrated campaigns- Worked with team to concept and execute bold ideas across all communications channels including PSAs, TV, video, digital/social ads, web content, radio, print, out-of-home, and promotional materials- Collaborated with executive-level strategists to shape brand strategies- Drove awareness and understanding of new and evolving business products - Built strong partnerships with teams around the company, including but not limited to Product Marketing, Corporate Communications, - -- Sales and Partnerships, Legal, and Policy

Lead writer for the formation of TPL company core value statements. Developed persuasive copy for advocacy campaigns aimed at policymakers and stakeholders, leading to a 20% increase in public and federal support for equitable park access. Amplified the message of park preservation and equitable access, resulting in a 40% increase in partnerships and collective impact of the Community Schoolyards Campaign. Wrote educational articles and blog posts on the health, social, and economic benefits of access to lush green park space, resulting in a 35% increase in awareness and positive sentiment. Crafted compelling calls-to-action and participation campaigns that encouraged individuals to engage with local parks and protected areas. Contributing writer and curator for the Outside Matters Newsletter and the Land & People magazine. Partnered with photographers, videographers, and influencers to produce visually compelling content that showcased the beauty and inclusivity of park spaces.

Created educationational copy, video, infographics and other branded assets, curating an editorial calendar that effectively communicated the benefits and advancements in the gas and petroleum industry, resulting in a 20% increase in content reach and awareness. Led advocacy campaigns that promoted the importance of the gas and petroleum industry in job creation, economic growth, and energy security, resulting in a 10% increase in positive sentiment and support. Deployed strategic social media campaigns to counter misinformation and highlight the industry's commitment to environmental sustainability, increasing public perception. Monitied industry trends, news, and regulatory developments to provide timely and accurate information to the public and stakeholders. Utilized analytic tools to track and analyze ket performance metrics and made data driven decisions to optimize content strategies, increasing content effectiveness and audience engagement by 30%.

Developed impactful messaging campaigns and created social media campaigns targeting teen druge use prevention, resulting in a 30% increase in engagent and awarenedd among the target audience. Crafted compelling copy for public service announcements with 25% more reach. Produced educational content, authoring a series of blog articles on the dangers of teen drug use and resources families can use together, resulting in a 50% increase in website traffic. Developed an informative e-booklet and physical game for parents, educators, and teens. Partnered with local schools, community centers, and youth organizations to deliver workshops and presentations on teen drug use prevention, reaching 200+ students and parents. Researched and analyzed quantitative and qualitative data to create original content for reports, political petitioning letters, expository articles, digital media content, and infographics.

Managed the 2017 Nationwide ESL grant application and awarding process for the National Clearinghouse for English Language Acquisition (NCELA) and The Office of English Language Acquisition (OELA). Wrote descriptive narratives supported by qualitative analysis of numerical data recorded in graphs, charts, and graphics depicting the progress and effectiveness of the programs across 2,900 schools. Became Co-Editor on a proposed $20 million Federal proposal contracted by Leed Management Consulting for DoDea and NCELA’s Nationwide English as a Second Language (ESL) programs for grades Pre-Kindergarten - 12th. Coordinated with internal project managers at The Office of English Language Acquisition (OELA) to develop and communicate realistic schedules and budget administrative support. Provided technical assistance in grant monitoring, program research and evaluation for DoDEA grant program servicing over 170 local education agencies. Managed and updated the ETAC social media accounts and web pages hosting grantee information representing 2,900 schools Tracked daily metrics for social media platforms and reports on them monthly and quarterly .

Developed and maintained a consistent brand voice and visual identity across social media and newsletter for for Suitland (Maryland) Farmers Market, resulting in a 40% increase in brand recognition among the target audience. Implemented an email marketing and incentive strategy that resulted in 50% increase in open rate and 20% increase in subscriptions. Crafted engaging subject lines, optimized email content, incorporated clear call-to-action buttons and relevant links that lead to a 30% increase in click-through rates and website traffic, providing business opportunities for local farmers and business owners. Wrote, curated and shared informative articles, recipes,v social posts, blogs posts, and tips that provided value to subscribers. Developed and implemented a content strategy that resulted in a 3o% overall increase in social media engagement, including likes, comments, and shares. Contracted under The Oliver Community Association’s Youth Committee to provide in-depth analytic research and produce content bringing awareness to cultural and health issues in East Baltimore to be managed online. Collected and utilized knowledgeable information of pertinent laws, regulations, policies, and precedents to curate a social media campaign for OCA’s Youth committee designed to bring awareness to underage drinking in Baltimore, MD, and increase online community engagement by 40%.

Collaborated with director of media and communications to consistently delivered daily digital content across Facebook, Twitter, and LinkedIn platforms.Worked cross-functional between departments to devised and implement a comprehensive media outreach strategy to support communication initiatives.Proven track record of developing high-profile communications for senior figures, demonstrating a progression in responsibilities.Exhibited proficiency in crafting persuasive and engaging copy for various marketing materials, including advertisements, website content, social media posts, and email campaigns.Provided artistic vision and guide the creative process, ensuring cohesive and visually appealing content, managing complex projects, setting deadlines, and ensuring deliverables are met on time and within budget.Used knowledge of search engine optimization techniques and the ability to create content that ranks well in search engine results pages (SERPs).Developed impactful strategic marketing materials such as key points, fact sheets, press releases, and advisories.Leveraged various channels and platforms to distribute content effectively and reach the target audience, including email marketing, influencer partnerships, guest posting, and content syndication.

Creatively managed and enhanced professional social media accounts for Lavette Slater, Emmy Award Winning and head make-up artist/hair stylist for ABC's “The View.” Developed and executed a editorial calendar and content strategy that resulted in growth in post engagement through compelling and informative content that sparked discussions and attracted comments and likes. Published thought-provoking articles and insights on industry trends, positioning as a go-to source for beauty and fashion advice. Developed visually appealing and informative infographics and visuals Shared insider tips and tricks on skincare routines, makeup techniques, and fashion trends. Conducted hashtag analysis and optimized content based on trending topics, resulting in a 20% increase in reach and discovery. Conducted social listening, reported benchmark kpi's, and monitored the client’s competitors and industry leaders in social media to apply best practices and improve the overall social-media strategy

Researched and wrote comprehensive articles for the published book and blog highlighting the best food, entertainment, shopping, and navigation options in New York City. Conducted keyword research and optimized articles for search engines, resulting in a 10% increase in organic search traffic. Utilized on-page SEO techniques such as meta tags and headings, leading to improved search engine rankings for targeted keywords. Monetized content establishing partnerships with local business and affiliate programs generations over $15,000 in sponsorships, goods, services, and affiliate revenue. Implemented an editorial calendar and workflow management system resulting in 25% increase in content production. Researched and collected useful field information to acquaint readers with details on studying, living, and working in NYC. Fashioned creative written and photographed entries for Fashion and New York Myth Busters section while contributing to consumer/visitor reviews for dining, neighborhoods, nightlife, and cultural events throughout the city for the published book and blog

Curated and analyzed archival materials. COmpiled and organized a comprehensive collection of primary and secondary sources,including interviews, photographs, newspaper articles, and journals, creating a rich dataset for qualitative analysis. COnducted a thorough review and analysis of 100 oral history interviews with jazz musicians, identifying key themes and narratives. Conducted a systematic review of academic and historical literature on jazz. Identified research gaps and opportunities for further exploration in the sociological study of jazz. Designed and implemented a coding system to analyze qualitative data, resulting in the identification of recurring themes and patterns in jazz history. Conducted thematic analysis of historical narratives, allowing for the exploration of sociocultural, economic, and political factors shaping the development of jazz. Authored a research report on the sociological implications of jazz history, highlighting the contributions of marginalized communities and their cultural expressions.

Performed resident assistant tasks to maintain a healthy and safe environment for over 300 national and international high school students. Served as Leadership Lab Advisor for the Young Women's Leadership Institute. Primary planner and event manager for student activities.

Trained under the Director of Constituent Services regarding communications and outreach within Ward 5. Served as assistant event coordinator and personal assistant to Director. Executed field research monitoring DC Parks and Recreation summer programs and establishing better communication with the Council Member’s office and staff. Performed weekly site visits to recreation centers throughout the district to ensure the highest level of quality for youth in summer enrichment programs.Analyzed and researched public policy related to bills and other legislation discussed by DC Council. Facilitated research for sponsored goods and materials for DC Ward 5 community events. Served as a counselor for Team Thomas Day Camp