Miya Cheng Email & Phone Number

Beijing City, China

• Initiate and implement regional marketing campaigns to support sales and branding
• Support and drive external vendors to achieve milestones and timeline. Evaluate vendor performance based on results
• Keep seeking opportunities to co-op with brands and media platforms to create brand awareness and reputation amongst target audiences
• Draft client briefs and coordinate event collaterals with design team
• Implement multiple key marketing campaigns including the Beijing International Auto Show, the new car launching event of Bentley Bentayta SUV, etc.

Beverly Hills

• Assisted in opening the flagship store on Rodeo Drive
• Organized stock rooms and maintained merchandises in immaculate condition
• Assisted logistics of incoming products that resulted in accelerated store performance
• Facilitated in-store special events
• Utilize Burberry client development resources such as Burberry world, lookbook to maximize sales potential

Greater Los Angeles Area

• Realigned wordpress website and implemented a SEO campaign with basic HTML language
• Conducted detailed market research to provide data support on the international trade facilitation and marketing consulting services
• Organized over 10 seminars, annual conferences and membership events
• Planned inbound and outbound mission trips to China and Taiwan
• Designed publicity brochures, fliers, handouts, greeting cards, direct mail leaflets, photographs, etc.

Beijing City, China

• Coordinate with PRs to compile all fashion and accessories retail credits; adhere to production schedule.
• Select items and pitch ideas for cover interiors, entertainment market trends and interviews.
• Arranged and coordinated photo shooting run-throughs with editor-in-chief, worked with top artists, photographers and entertainment agencies
• Write content for the magazine’s social media sites from fashion week and fashion/charity events.

Beijing City, China

• Supported senior bankers in transactions by performing operational/financial due diligence and drafted sales memoranda/industry overviews
• Conducted market research with various topics from economic trends analysis, industry summaries to detailed financial data mining and web searching
• Attended road-shows and all-party meetings during financing process, supported in making pitch books and preparing client presentations

Shanghai City, China

Master Of Arts (Ma), Communication Management

Bachelor Of Business Administration (Bba), Finance, General