Miya Cheng Email & Phone Number

Beijing City, China

• Initiate and implement regional marketing campaigns to support sales and branding• Support and drive external vendors to achieve milestones and timeline. Evaluate vendor performance based on results• Keep seeking opportunities to co-op with brands and media platforms to create brand awareness and reputation amongst target audiences• Draft client briefs and coordinate event collaterals with design team• Implement multiple key marketing campaigns including the Beijing International Auto Show, the new car launching event of Bentley Bentayta SUV, etc.

Beverly Hills

• Assisted in opening the flagship store on Rodeo Drive• Organized stock rooms and maintained merchandises in immaculate condition• Assisted logistics of incoming products that resulted in accelerated store performance• Facilitated in-store special events• Utilize Burberry client development resources such as Burberry world, lookbook to maximize sales potential

Greater Los Angeles Area

• Realigned wordpress website and implemented a SEO campaign with basic HTML language • Conducted detailed market research to provide data support on the international trade facilitation and marketing consulting services• Organized over 10 seminars, annual conferences and membership events• Planned inbound and outbound mission trips to China and Taiwan• Designed publicity brochures, fliers, handouts, greeting cards, direct mail leaflets, photographs, etc.

Beijing City, China

• Coordinate with PRs to compile all fashion and accessories retail credits; adhere to production schedule.• Select items and pitch ideas for cover interiors, entertainment market trends and interviews. • Arranged and coordinated photo shooting run-throughs with editor-in-chief, worked with top artists, photographers and entertainment agencies• Write content for the magazine’s social media sites from fashion week and fashion/charity events.

Beijing City, China

• Supported senior bankers in transactions by performing operational/financial due diligence and drafted sales memoranda/industry overviews• Conducted market research with various topics from economic trends analysis, industry summaries to detailed financial data mining and web searching• Attended road-shows and all-party meetings during financing process, supported in making pitch books and preparing client presentations

Shanghai City, China

Master Of Arts (Ma), Communication Management

Bachelor Of Business Administration (Bba), Finance, General