Maria Miyares-O'Connor Email & Phone Number

Greater Chicago Area

Chicago, Illinois

Account Director – Kellogg’s, P&GKellogg’s: Managed day-to-day operations for Kellogg’s $25MM+ business across multiple business units – Morning Foods, Snacks, Frozen and Pop-Tarts. Responsible for P&L and driving organic growth. (Corn Flakes, Frosted Flakes, Special K, Frosted Mini-Wheats, Crunchy Nut, Eggo, Pop-Tarts, Cheez-It, Nutrigrain, Special K Snacks, Mother’s Cookies.)- Collaborated with General Market teams to ensure total market strategy.- Led development of first integrated communications plans targeting US Hispanic consumer for the following brands: Cheez-It, Eggo, Frosted Flakes, and Special K.- Developed strategic approach to integrating multicultural insights within campaigns.- Initiated and activated structure and operational processes for managing Kellogg’s Hispanic business- Partnered with Tapestry to drive significant organic growth activating 10 new Kellogg brands in the Hispanic market. - Initiated and activated structure and operational processes for Kellogg’s Hispanic business.P&G: Managed day-to-day operations, budgets and timeline - Gain Laundry, Gain Dish, Always and Tampax.- Provided on-going thought leadership to drive organic growth, resulting in new POS, OOH, Radio and Digital campaigns.- Implemented processes to effectively manage day-to-day operations for flawless execution.- Developed scope of work and achieved profit targets.5/3 Bank- Adapted General Market strategy and Implemented Hispanic campaigns for TV, Radio and Print- Managed day-to-day operations and budget control

Account Director – DeVry University, Miller Brewing Company, Mexican Cheese Producers, Allstate Hispanic DRActively managed the quality of work to ensure strategy was consistent and business objectives were met. Accountable for organic growth and profitability. - DeVry University (USH and GCM): Played an integral role in brand strategy and re-positioning. Directed brand and direct response television campaigns, integrated marketing efforts and overall client and account management.- Miller (HCM): Developed and executed successful holiday on-premise and off-premise Hispanic promotions; led strategy and planning.- Mexican Cheese Producers (USH): Led communication strategies and integrated marketing campaign; working directly with CMO on all marketing efforts. Increased client marketing budget from $2MM to $4MM through organic growth.- Allstate (USH): Led Allstate’s first Hispanic DRTV campaign resulting in 1,300+ consumers receiving a price quote by phone during two-week test at a cost per call of $88, which was $17/call reduction over refined English language DRTV.

Account Director – Allstate Insurance Company (2002-2004)- Developed and executed successful Hispanic marketing strategies and communication plans. - Managed daily client contact, nurtured current and new client relationships, and ensured account profitability on a $15 - $20 million yearly budget. - Led campaign strategy and development for Effie award winning "Así Piensa Allstate" campaign, resulting in an all time high among Hispanic consumers above national and local competitors in unaided brand awareness, ad awareness and consideration for Allstate.- Effectively evaluated market, product and competitive environment that led to integrated marketing initiatives utililizing traditional and non-traditional media and Co-op collateral materials. - Guided strategies and plans, working closely with media and creative teams to ensure work met strategic goals and Client satisfaction- Ensured the financial management/account profitability met agency standards- Identified and solidified client relationships within various Client business units- Proactively pursued new business from current and potential business units- Played an integral role in the negotiation of contracts- Coached and mentored account team members for career development

Account Supervisor – Allstate Insurance Company & Tampico Fruit Juices (1998-2002)Responsible for project management and providing client direction to media and creative teams. Participated in planning, budgeting and providing client feedback to senior management.- Served as key liaison between agency and client, keeping agency informed about client’s business and marketing development- Analyzed client input and research to develop communications strategy and plans- Developed effective national and regional communications strategies and plans- Worked closely with creative team on all advertising campaigns (planning and execution)- Monitored hours and maintained adherence to budgets

Bs, Psychology

Aaaa Advanced Advertising Studies