Responsible for CATLINK's global business.

- Built a brand marketing department from 0 to 1, and set up a team of 8people of event/social media/e-commerce / design / APP / short video /live broadcast- Brand content matrix operation- increased 400 thousand Weibo and 85thousand Tiktok fans- Developed business partnerships with 60+ top brands, includingHEMA / Burger King /Xiangdao Travel / MAC / Porsche / Kugou music /Ali sports / GenkiForest / Apple Music / UCC / Ailotan / OATOAT /Reebok / Li Ning, etc to promote sales- Utilized marketing strategic plan to generate Burger King’s 65,000burger purchase within 2 weeks; increased 70% performance of HEMAwith 50,000 people join, 150,000 exposures in 2 weeks; 500,000exposures and increased 50% new registration for Will’s fitness incollaboration with Xiangdao Travel- Gained 24,000 new members, transferred to 3900 business deals, whichequals 18 million RMB sales with 0 budget

- Tripled the brand performance in a year, increased the search volume by244%(internet only, not includes social media) and promoted the brandto be top 1 in the vertical field of compressed sportswear- Organized the 2XU China conference, invited 27 authoritative Chinesemedia, 3 foreign media and 10 KOLs, generated more than 100 mediareports to promote the 2XU enter into China market.- Arranged the first store opening in Hangzhou with 19 Chineseauthoritative media, 8 KOLs and generated more than 50 media reports- Developed the business partnership by organizing the event ‘ my city,my horse’ among 10 cities in china with 200,000 people join

Formulated the marketing plan and business direction of Tmall clothingmarketing department- Be responsible for Super Brand Day of Key Account activities, integratedbrand and Ali's internal and external resources to break out the sales- In charge of 2015/2016/2017 three years Double 11 and Xinfeng ShangTmall apparel project management. Cross-department collaboration andcommunication to improve traffics and sales performance- Improved sales performance 250% through VANS 50th anniversaryevent; Increased Tmall search by 300% when new product launched- GU and Monki Tmall new store opened with over fulfilled salesperformance

- Made a five-year development plan for e-commerce and digitalmarketing channels, including goal, network channel strategy, brandlayout and key marketing plans- Established an ecological system of content innovation guided byconsumer insight, and combined with sales.- Built a digital marketing department and its organizational structurefrom scratch and expanded Alibaba system and Internet online into the ecommercebusiness- Promoted GXG becoming top 1 within men’s wear industry

Supported creative director to manage and execute a project from datacollecting, brainstorming, making a creative plan, proposing to clientsand following up with the bidding and finishing projects.- Responsible for client maintenance including TVC shooting, websitedesign and building, brand album design and production, brand productpackaging, VI design and other vision and strategy projects