Honored to be advising the extremely talented and visionary TLYNT team.

A dynamic brand marketing and communications executive available for consulting on a project basis to provide leadership and support on a wide range of brand strategy, market research and operational briefs. Broad range of experience and skills across global product and corporate brands including but not limited to: Strategic brand equity development Market research design and analysisInsight driven communications and innovation Strategic alliance development Product and commercial innovationPackaging design and development Integrated activation planningAgency management & campaign development Digital content strategy & developmentExperienced working all levels of organization, including C-Suite

Joined Group to reinvent the corporate brand and reputation disciplines. Designed corporate brand transformation and led the global strategy and activation.

Connected emerging markets, longer life expectancy, and global food trends to create a new and innovative DH strategy.

Developed global pipeline of commercial and product innovation. Led negotiation, and was front-runner, to license game-changing new product technology overlaid with an innovative harm reduction/medical device regulatory strategy; qualified $1 billion BASES forecast and real potential to save lives.

Created unique prebiotic positioning to transform from a limited GI treatment to a daily health and wellness brand. Drove 50% COGs reduction for critical price correction.

P&L responsibility for 75% of total US business. Led diverse portfolio of Rx, NDA, OTC, DSHEA businesses across multiple categories including GI, Dermatology, and Smoking Cessation. P

Drove NDA switch pipeline and expanded sports marketing on base business. Created unique beauty positioning in untapped female segment from an obscure secondary indication, covered by WSJ.