Taking time to build a life that I'm in love with by leaning into creativity and healing. I’ll be doing some writing, launching a few business, learning new skills, and collaborating with incredible creators, artists, designers, entrepreneurs, and provocateurs.

College of Humanities and Social Sciences (CHSS)

I served as the founding Director of Equity by Design, an enterprise-level program with shared VP and C-suite level accountability across Digital Creative and HR that develops and delivers equity-centered, trauma-informed creative solutions for employee experiences, design practice and culture, and customer experiences.• Standards & Best Practice: Anchored creative development process to equity-centered best practices to ensure highest quality work and accountability for human-centered design between Business and Tech.• Learning & Development: Developed learning path for 700+ creatives and leadership teams to develop the mindsets, skills and behaviors required to implement equity-centered practices and trauma-informed systems of care for their teams (88% satisfaction rate / 91% projected adoption rate).• Team Growth & Insights: Led an enterprise-level team of designers, strategists, analysts and researchers to generate insights about employee experiences across intersectional identities to understand conditions for a company culture of belonging as well as systemic barriers to retention and advancement.Awards: 2023 World Changing Ideas Award (Nominee) - FastCompany | 2022 Diversity, Inclusion & Belonging Trailblazer Award (Nominee) - Capital One Tech | 2022 Circle of Excellence Award (Nominee) - Diversity, Inclusion & Belonging Activation - Capital One

Supported the creative and strategic development of the award-winning — and breakthrough cultural moment — national campaign at the intersection of design and culture serving as the brand expression of Capital One’s commitment to racial justice.• Commercial Impact: Activated integrated brand marketing campaign across the Bank retail network as well as owned digital properties, garnering earned media coverage (100% positive/neutral multi-vertical sentiment), 17K views (About Page), 3.4M impressions (Social), high engagement (Organic Social).• Campaign Management: Owned agency-relationships and collaborated with direct marketing and creative teams on production and quality assurance of internal/external creative; Influenced executive leadership on value proposition of non-traditional creative (physical/audio experiences, celebrity partnerships.

• Collaborative Influence: Developed brand vision, language and value prop that influenced executive leadership to reposition the Credit Wise market fit, allowing the business to pivot from a credit monitoring to a mobile-first credit improvement, financial wellbeing app.• Commercial Impact: Clarified strategic roadmap to support the business growth needs, helping to grow usership from 21M to 34M and a projected run-rate of ~9-figures in revenue growth by 2022. Credit Wise has since become the Best Overall Credit Monitoring Service of 2020 (according to CNBC).• Customer Impact: Designed delightful, transformative credit score goals experience that delivered 74% traffic conversion to accounts held and overall lifts to customer success metrics, including +14% engagement and an average credit score increase of +9.6 pts.

Collaborated with art directors, photographers, videographers, producers and product designers to develop compelling brand narratives, custom content and brand language for USC’s Race & Equity Center and Center for Urban Education, establishing an authentic brand voice that disrupted the status quo typical marketing strategies for higher education. Ensured selected work aligned to studio mission and extended cultural credibility without compromising brand integrity.• Hands-on Collaboration: In the trenches with art directors, photographers, videographers, graphic designers and copywriters to develop compelling A/V content to achieve brand messaging goals. • Disruptive Brand Vision: synthesized custom digital media content, brand language and scripting, layout, color, typography, into a cohesive whole-brand vision, disrupting status quo marketing tactics of higher education.• Business Development: Grew clientele in DC, ATL, and LA; ensured selected work aligned to studio mission and extended cultural credibility without compromising brand integrity.

Reported to the Chief Diversity Officer; autonomously owned corporate and employer brand marketing strategy and operations. • Restored integrity to the NIH brand, positioning it as the employer-of-choice for diverse talent, resulting in becoming “#1 Place to Work in Government in 2018” (Equal Opportunity Magazine).• Brand System Overhaul: Built DEI brand from ground up, overhauling all owned digital properties including corporate website design, newsletters, digital hub and microsite creation; creating brand guidelines; redesigning corporate offices to optimize brand expressions at key customer touchpoints. Resulted in 300% increase in digital (web/social) engagement, customer foot traffic, and lift to employee satisfaction.• Creative Team Leadership: Grew a creative team across marketing, tech, and design increasing program capabilities under budget constraint and within a highly bureaucratic, matrixed organization.• Process Improvement: Built a faster marketing approval cycle for commemorative month campaigns by implementing a cross-functional iterative planning, review and critique process.

This working group consisted of designers and policymakers from across the U.S. government discussing the importance of integrating design methodologies into the work of federal agencies to more effectively achieve policy objectives.• Skill Development: Introduced federal government employees to human-centered design practices, behaviors, and methodologies to better understand citizens and frame problem spaces in more fluid and holistic ways.• Process Design: Developed speculative design processes for stakeholders to more efficiently experiment with creative solutions to support agencies in achieving congressional policy objectives. • Policy Proposal: Contributed to policy proposals to Congress, soliciting funding and resources for agencies.

• Marketing Strategy: Directed omni-channel campaign and launched a digital publication that garnered the attention of institutional leadership and financial investment of corporate donors.• Customer Engagement: Improved customer loyalty by redesigning all owned digital properties, redesigning the corporate office, and standing up sub-brands to represent customer engagement programs.

Office of Diversity & Inclusion

As an executive board member of the global non-profit, I served as the national representative of 3000+ student members at 315 campuses nationwide. My job was to collect and communicate the needs and interests of the collegiate membership to the executive board in order to shape organizational policy that improved conditions on campus for said members. During my two year term, I became a national spokesperson for the organization and led the national initiatives at colleges and universities across the U.S. Specifically, in partnership with the National Association of Bankruptcy Trustees, I led a team of regional presidents charged with implementing the National Greeks Learning to Avoid Debt campaign on 100+ campuses. And, to raise capital for St. Jude Children's Research Hospital, I led a national fundraising effort that yielded $15K in contributions from students across the country.