Sales Manager with 20 years of experience in FMCG B2B & B2C ( food, cosmetics, tobacco, non-food). Extensive knowledge of Polish modern and traditional trade ( cooperation with commercial multi-industry chains, DIY, wholesalers, retail ). Effective managing of sales and finances ( sales and marketing budgets ) ; sales development supported by professional training courses ( incl. Financial Controlling ) Leadership skills with an experience in managing of regional and national sales departments. KEY COMPETENCIES: Experience in creation and realization of sales strategy Responsible for the realization of ‘’sell in’’ and "sell out" targets in both traditional and modern trade Building and development of sales teams with HR tools ( recruitment, motivation, coaching, performance and competencies management, annual note systems ) Managing teams ( assignment objectives and KPI's, delegating, controlling ) Cooperation with business partners ( building relationship, customer needs, negotiation of contracts ( long and short-term ), direct contact with key customers Marketing support : promo activities, loyalty programs, marketing budgets Internal Trainer ( plan and development activities, sales training, coaching ) Member of international business teams and project groups Creation of bonus and motivation systems for Field Sales Force