Mj Angiollo Email & Phone Number

I was highly engaged in the redevelopment and launch of a new data-driven digital research solution for automotive manufacturers that connects the relationship between the client’s website metrics and offline new vehicle sales. The new online-2-offline (O2O) solution contributed approximately $2M in revenue to the Nielsen Auto Lift business. With a focus on client success, I frequently met with senior leaders of the client’s marketing, website analytics, and agency teams to understand their needs, discuss strategy, and recommend solutions to address their challenges. As a client advocate, I partnered with internal product, data science, and commercial teams to ensure successful strategy implementation. Leveraging product and industry expertise, I analyzed complex data sets and presented actionable insights empowering website and campaign optimization to drive new vehicle sales. In this startup culture, I regularly collaborated with cross-functional teams to improve the digital offering, boost process efficiencies, and design a data delivery system providing a superior level of client service and value.

In this newly created position, I turned around under-performing sales of Scarborough products and services in the broadcast TV sales division. I developed sales strategies and overcame challenges resulting in multimillion-dollar new business revenue that was essential to beating budget goals. Leveraging consultative sales, client success, and leadership experience, I coached and motivated sales team members energizing sales efforts and bolstering follow-up, often shepherding long, complex sales cycles to acquisition. Employing analytic and communication skills, I translated data into actionable insights that focused on ROI for stations leading to 81% of new acquisitions signing multi-year contracts and transforming multiple at risk accounts into satisfied clients. About ScarboroughNielsen Scarborough provides actionable local consumer insights that help media companies, marketers, and retailers understand digital, mobile, and traditional media consumption, consumer behavior, and lifestyles. Offerings include Nielsen Scarborough syndicated and custom studies, software, and partner products including Kantar MARS Healthcare, and GFK/MRI Attitudinal data.

By identifying and securing new accounts, I expanded RAM’s U.S. footprint and delivered 33% of new business revenue gains while providing a high standard of service to 32+ media companies in more than 25 U.S. markets. Exercising business acumen and expertise in market research and marketing, I built trust-based relationships and partnered with senior executives, as well as, end-users to align standard and custom online survey solutions with the client’s goals. Recognizing the need to promote value and improve client engagement, I created and led client-tailored workshops for various departments focusing on best practices to improve brand engagement, advertising effectiveness, customer experience, content relevance, and concept testing. As a result, clients achieved greater ROI and engagement with RAM increased leading to higher profitability.About Research and Analysis of MediaRAM uses online panels, surveys, and analytical software to help media companies, marketers, and retailers understand print and digital brand engagement, advertising effectiveness, campaign efficiency, content evaluation, and concept testing. U.S. subsidiary formed in 2007.

Multi-Platform Sales Seminar CommitteeStrategic Marketing & Innovation Summit Planning CommitteeNorth American Market Intelligence Committee

About ScarboroughProvider of local consumer insights that help media companies, marketers, and retailers understand digital, mobile, and traditional media consumption, consumer behavior, and lifestyles. Offerings include syndicated data, custom studies, and analytical software.

Led a 16-member board in long-term goal development and professional development offerings for 400+ members. Served on the Readership Metric Task Force, an executive-level industry committee that developed strategies for shifting media planning criteria from circulation to an audience metric.Vice President 2003-2004Board of Directors 2000-2005Chair, Professional Development Committee 2005-2006Chair, Conference Planning Committee 2004

Bachelor Of Science, Communications

Activities and Societies: WNHU-FM - News Director and On-Air Personality

Associate Of Science, Graphic And Advertising Design