Report writing and presentation building for qualitative research projects

Qualitative: • Attended 30+ focus groups and wrote 10+ reports for clients in the dairy, snack food and detergent industries. I had the opportunity to write discussion guides, conduct ethnographic observations to explore the lifestyle of Moroccan women, moderate focus groups about their use of laundry detergents and present results internally.• Contributed with innovative insights and acute analysis in various Qualitative studies, which in turn led to a satisfied and returning client base.Quantitative: • Efficiently operated support tasks such as questionnaire design, sample selection, fieldwork monitoring, quota monitoring, coding, interviewing, analysis and interpretation of results accross 10+ product testing reports for clients in the dairy, snack food, edible oil, furniture industries and other Fast Moving Consumer Goods products.• Provided management with consistent support to deliver quality outputs to clients within tight deadlines.

- Led a team of animal keepers, overseeing task execution for maximum efficiency in time and resource management.- Managed all aspects of customer service including phone, email, operational tasks, and addressing issues and escalations promptly and effectively.- Took charge of website and social media management.

- Customer service: Inbound phone calls, customer satisfaction, service selling.- Conducted small scale market research including competitive benchmarking and market potential analysis.-Led strategic and operational marketing brainstorming sessions with decision-makers and staff.

- Prospected and built a book of business that I managed as my own company.- Conducted 60 to 80 outbound cold and warm calls daily- Employed a consultative and brand-agnostic approach to help clients find the right service solutions for their business.- Built strong relationships with manufacturing, distribution partners and other internal departments to connect the right people together throughout the sales cycle.- Delivered projects from lead generation to closing complex service solutions for corporate level Quebec companies.- Consistently hit monthly goal averaging between $60,000 and $120,000 every month.

• Tutored K-12 students from schools affiliated to the Toronto Disctrict School Board.• Gave in-home private turoring sessions, french and math lessons as well as homework help.• Online tutoring through the Voila Live Campus platform.• Organized and improvised creative learning workshops with students, exploring their capacities and their various ways of learning, while adapting to their most dominating types of intelligences and preferred ways of learning.

Assistant Project Manager for the successful launch of a new Shell motor oil;• Conducted research using a convenience sample of 30+ retailers and resellers, analyzed the results and presented key findings and recommendations to the Marketing team;• Supported PM in packaging design, pricing strategy, internal and external communication and distribution logistics, which helped define a clear operational plan and marketing mix characteristics for the product;• Resulted in a successful launch, satisfied project manager and a job offer.

• Conducted preliminary research on the marketing activation of a new distribution channel (the weekly rural market) for one of the company’s leading products.• Visited 7 traditional markets: interviewed 30+ sellers, analyzed trends, consumers and sellers’ behaviour through personal interviewing, product sample sale, and summary and presentation of key findings to Marketing and Sales managers.• Resulted in a clear decision for management to adopt the weekly rural market as a new distribution channel.