Chief Operating Officer
Lahore, Pakistan
I managed large business portfolio with a proven track record in Sales & Business Development, Product Development, Sourcing and Brand Building. I spearheaded the business development strategies, driving annual turnover to approximately US$180 million through diversified product offerings.Some of the key achievements include:• Green field project - Established sales, business development and supply chain for a new manufacturing facility, introduced brand name “Sapphire Mills” which is a leading organization in apparel industry today.• Strategic Partnerships and Collaborations: Led the development and management of a broad brand portfolio, fostering long-term partnerships with US and European brands through strategic relations and innovative product collaborations. Also supported the organization’s participation in the Net Zero Platform of Pakistan Environment Trust (PET).Organizational Development - I managed all operations, including Sales, Business Development, Manufacturing, Engineering, Product Development, Supply Chain, and general administration. I introduced digital platforms like ERP, BMS, and SAP for informed decision-making and implemented new team management concepts to drive focused growth across business verticals.• Introduction of B2C platform - During the challenging Covid period, I created and launched the B2C brand "Frontline Uniforms." It’s now thriving under new leadership, with a strong market presence and a refreshed identity.