We offer sourcing and supply chain solutions to high street clothing brands, retailers, textile and apparel manufacturers. Offering a complete 360 solution to the industry, our focus is to offer simplified efficient solutions bridging our international clientele with the reliable manufacturing partners. ​We offer advice on developing sourcing strategy and help create the infrastructure to meet expectations.​

All The Gear All The Time (ATGATT) caters to clothing of outdoor adventure enthusiasts who are looking for high performance products for their adventures. Experience of textile and passion for outdoors was a perfect combination to introduce a product line to the people who appreciates performance and quality clothing.   My role is to provide direction, participate in the concepts and product development, identifying vendors for sourcing, sharing ideas with marketing and communication teams for brand positioning, creating infrastructure for the growth of brand.

I managed large business portfolio with a proven track record in Sales & Business Development, Product Development, Sourcing and Brand Building. I spearheaded the business development strategies, driving annual turnover to approximately US$180 million through diversified product offerings.Some of the key achievements include:• Green field project - Established sales, business development and supply chain for a new manufacturing facility, introduced brand name “Sapphire Mills” which is a leading organization in apparel industry today.• Strategic Partnerships and Collaborations: Led the development and management of a broad brand portfolio, fostering long-term partnerships with US and European brands through strategic relations and innovative product collaborations. Also supported the organization’s participation in the Net Zero Platform of Pakistan Environment Trust (PET).Organizational Development - I managed all operations, including Sales, Business Development, Manufacturing, Engineering, Product Development, Supply Chain, and general administration. I introduced digital platforms like ERP, BMS, and SAP for informed decision-making and implemented new team management concepts to drive focused growth across business verticals.• Introduction of B2C platform - During the challenging Covid period, I created and launched the B2C brand "Frontline Uniforms." It’s now thriving under new leadership, with a strong market presence and a refreshed identity.

I came on board in 2003 to establish the sales and commercial department of Sapphire Mills. The company has grown many folds under my leadership in all business categories including fabric business, casual & work wear apparel, Daletec and inception of B2C Frontline uniforms business.• Acquisition & development of international Brand: Acquired and developed Daletec, leading negotiations, expanding the product portfolio with new technologies, and establishing global networks for future growth and expansion.• Building Winning Teams - My greatest asset in professional life has been building and leading a fantastic team. I established a global sales network, expanded market reach, and built a strong internal infrastructure that fostered professionalism and a "Can do" attitude, driving continuous company growth.

• Managed Sourcing & Operations, costing, vendor development and placement decisions across product categories. • Managed Product Development for denim, knits and woven fabric in Pakistan. • Expansion and selection of source base in Karachi & Lahore for denim bottom garment sourcing. • Represented all Levi’s ® Brand’s consumer segments e.g. Red Tab, Silver Tab, Outlets, Value Channel, and Premium Brands. • Part of Denim RPDS (Regional Product Development Support) for Pakistan, India, and Bangladesh • Nominated for APEA (Asia Pacific Excellence Award) for development of innovative performance fabrics in the region.

• Market Research for home textiles business. • Introduced and practiced new research methodologies to establish agencies and clients in Europe. • Product development of innovative products such as low pill and flame retardant fabrics. • Handled merchandising and marketing of UK based home furnishing companies. • Worked on compliance and ethical audits of various companies including Marks and Spencer.