Lead the digital team in expanding and steering marketing and eCommerce efforts.

Provided insights into eCommerce operations, strategy and marketing. Focused on consulting with new Shopify developers in providing insights on online retail practices.

In my role, I led all strategic and operational efforts for the website and digital omni-channel, helping streamline and revamp the entire site structure and build, and driving increased traffic through SEO refinements. I leveraged key data insights to influence decision-making processes, reporting directly to the owners. • Improved on site traffic by 50% within first 4 weeks, driving a 10% increase in online sales.

In my role, I led strategic and operational efforts in eCommerce merchandising, focusing on streamlining online promotional activities for multiple brands. Collaboration with cross-functional teams was pivotal in executing go-to-market plans and meeting strategic performance indicators. I leveraged key data insights to influence decision-making processes for executive stakeholders and oversaw digital commerce roadmaps to align business requirements with IT, ensuring superior user experience and interface designs. Additionally, I upheld quality assurance and regulatory compliance standards to maintain consumer shopping standards.• Generated annual online sales of up to $250M with robust profit margins and low operating costs by optimizing site strategy.• Optimized operations to enable a small team to deliver over 120 working hours weekly across four businesses.• Managed $2M online development budget and achieved 15-25 basis point increase in online conversion rates by driving online marketing improvements.

In my role, I supervised operations for a lean team responsible for Product Onboarding and digital catalog management, ensuring we met seasonal deadlines effectively. To optimize our processes, I personally designed and revamped workflows for accurate and timely content delivery. I also conducted training sessions to enhance team efficiency and reduce operational clutter. Collaborating closely with our IT partners, I spearheaded the implementation of advanced automation solutions for data analysis, significantly enhancing our digital commerce roadmap.• Drove annual sales of up to $500M by improving online assortment to 95% of available items by coordinating with multiple merchandising teams and prioritizing essential marketing needs.• Saved 80 hours of internal work and 400 hours of support time by enhancing content analytics capabilities and negotiating with third-party vendors on capacity expansion and cost-controls.

In my capacity, I managed Sport Chek and Atmosphere's online footwear divisions, prioritizing brand representation, aligning marketing campaigns, and ensuring precision in the product catalog. Additionally, I took charge of administering the annual eCommerce budget and played a key role in reforecasting efforts aimed at achieving cost savings.• Surpassed annual sales goals by up to 20%, secured 98% of product availability, and produced $200M in sales by positioning Footwear as leading online category.• Achieved checkout rates between 95-100% by revamping seasonal launching process of Omni-channel footwear.• Controlled $1M operational budget to augment spending accountability and identify cost-saving opportunities.

In my leadership role, I directed a team of eCommerce Specialists, ensuring seamless campaign execution and ongoing website maintenance. Collaborating closely with cross-functional teams, I coordinated online marketing efforts to align with our overarching brand strategy. Acting as the primary liaison with vendors, I spearheaded the acquisition of high-quality digital assets for our Athletic Footwear product catalog. Furthermore, I interfaced directly with vendors to source top-tier digital images and written content, maintaining the excellence of the Sport Chek product catalog for athletic footwear.• Gained $50M in sales by planning and instituting online marketing campaigns for Gift Guides and Black Friday events.• Boosted 15% sitewide growth and $150M of sales volume by emphasizing digital traffic initiatives and guaranteeing 100% online availability of Athletic Footwear categories.

In my leadership role, I guided eCommerce Merchandisers in executing major campaigns and overseeing daily operations. I facilitated collaboration with essential stakeholders to integrate impactful digital marketing campaigns seamlessly across channels. Additionally, I provided guidance on operations and business plans, ensuring the delivery of a comprehensive customer experience.• Contributed to $100M to total sales growth through effective optimization strategies.• Devised online promotional marketing plans and strategies with a focus on reaching $20M in sales.

I spearheaded the coordination of online product merchandising, ensuring alignment with Omni-channel and digital marketing strategies. In 2016, I successfully introduced a new site platform to maintain seamless conversion rates and site metrics throughout the transition. Additionally, I provided comprehensive training to multiple team members on updated operational procedures, fostering broader team collaboration. These efforts culminated in being awarded the Marketer of the Year Award in 2015, recognizing my exceptional performance in the successful launch of a new brand.• Accomplished double-digit growth in footwear sales by generating $50M in revenue.• Delivered first-ever $1M+ day of sales by instigating Sport Chek's inaugural Black Friday online sale.

I oversaw vendor negotiations, strategically securing high-quality digital assets to enhance the online presence of Footwear and Bags categories. Through streamlining operational processes, I supported the expansion of online assortments, thereby increasing capacity and selection. Additionally, I played a key role in facilitating the digital transformation of the eCommerce platform, resulting in heightened annual online growth across the Footwear sector.• Played a pivotal role in attaining Sport Chek's first $1M online sales month.• Acquired first-ever 100% online product availability in footwear and bags.

Responsible for providing the complete customer service experience; sales, communications, product placement and promotion.

Took responsibility for a large group of children aged 8-13 and coordinated their experience in both academic and physical activities; sciences, arts, sports