Michael Calabro Email & Phone Number

Los Angeles, California, United States

Los Angeles, California, United States

Los Angeles, California, United States

Greater Los Angeles Area

Oversaw the day-to-day management of all internally-funded editorial videos, which received hundreds of millions of monthly views across multiple platforms, including Facebook, Instagram, YouTube, and Twitter. In the first four months, helped cut production costs for the editorial video team by training internal staff to produce and shoot on-camera interviews and hosted explainers, instead of relying on freelance crews. Reorganized and restructured the Daily Content team to streamline costs, increase weekly output, and decrease average cost per video.Worked with senior producers and audience development team to create a new pitch submission and approval processes, which combined with a new data reporting strategy increased average views per video by 65% within six months.Developed an automated weekly report to synthesize and distribute key video performance data of ATTN: and competitors to increase stakeholder access to actionable video performance dataDeveloped Strategies to expand ATTN:'s mid-form content into YouTube. These videos accomplished their high average watch time goal on both Facebook and YouTube, proving rich territory for future growth.In collaboration with the sales team, created a sponsored editorial calendar that gives the sales team early access to pitches around events and holidays for sales to take into the market and generate sponsorship interest.

New York, New York

After 10 months as Senior Producer, promoted to Entertainment Director and took leadership of all entertainment related editorial content, including the NowThis Entertainment Facebook page and the NowThis Nerd Youtube page, with responsibility for all long-form NowThis Entertainment related editorial content and a staff of six plusOversaw the transition of NowThis Entertainment team strategy from a focus on high volume short-form video production (30 – 60 seconds in length) to premium three-minute plus contentTogether with a team, create and produce weekly episodes for a diverse group of video series including NowThis Nerd, Seen, Evolution of, Never Seen, and I Have a Question, resulting in six to eight weekly videos that are optimized and published on a variety of different outlets including, YouTube, Facebook, Instagram, Twitter, and SnapchatBefore the transition to mid-form focused content strategy NowThis Entertainment averaged over 150 million monthly views of short form content

New York, New York

Recruited to create, staff, and launch the NowThis Nerd YouTube page and the subsequent NowThis Nerd Facebook Watch page, and oversee the adaptation of NowThis Nerd’s content to other platforms, including Instagram and SnapchatDesigned and continue to execute NowThis’s first successful YouTube-focused editorial strategy • Emphasis on SEO-optimized explainers and serialized mid-form content to discuss current events in movies, television, comics, and video games • Hired a team of three, plus hosts to produce two 10-minute videos a week. • Developed custom workflow for the team to ensure quality control of final videos as well as a timely delivery before publicationIn less than a year and a half NowThis Nerd has quickly built a large cross-platform audience • YouTube page has grown from 0-200,000+ followers and averages 1.7M views a month, with average watch times well over 5 minutes per video • Gained over 243,000 followers on Facebook Watch since the platform launched in September 2017 and average over 2M views a monthMentored and developed Nerd talent, including writer, producers, editors, and on camera personalities, to create collaborative, idea-centric environment that could both deliver culturally relevant content and meet goals of ambitious publishing calendar

New York, New York

Managed a small team responsible for generating all Inverse video content Created and distributed two to four videos per day (varying in length between 30 seconds and two minutes); content subjects included scientific advances, medical advances, technology, comic books, and moviesCreated a measurable impact on video performance • Increased monthly video views 291% (from 3.9M to 11.6M) • Increased monthly average views per video 262% (from 77,188 to 202,250) • Increased average shares per video post 373% (391 to 1,461)Adapted Inverse’s editorial voice and interests to video productionMaintained complete editorial control over all video produced and distributed on Inverse social feedsDeveloped workflow and wrote a comprehensive guide on writing scripts for social video to educate the Inverse editorial staff on script composition for video

New York, Ny

Produced, wrote, and edited short form news videos for social platform distribution, including Facebook, Twitter, Instagram, and Snapchat • Videos accumulated views well in excess of 250 million views • Videos maintained high completion rates, ranging from 70% – 95% • Generated one to three videos per day (in varying lengths between 30 seconds to one minute) • Content subjects covered a multitude of topics, including entertainment, science and technology, news, and politicsHelped develop the voice and editorial direction of NowThis Entertainment from its inception, building an audience of almost 1.4M Facebook followers at time of departure (currently followers are 3.7M)Shot and produced content at large events such as Comic Con and Writers Guild Awards, using the Canon C300 for produced interview features and segmentsShot, produced, and hosted video for Facebook live streamsStreamlined and translated new NowThis GFX packages into more efficient files, optimized for quick implementation and usable by those with no previous After Effects experienceHelped manage and maintain data backup and archive old video projects

University Park, Pa

Produced, directed, and edited a variety of videos used in online education across a variety of subjects including forensics, physics, and chemistry; these included crime scene reenactments as well as other forensic instructionCollaborated with professors to optimize video lengths and create better visual graphics in order to maximize completion rates of the videos by the student populationProduced, directed, and edited promotional videos for higher education, particularly science and marketingManaged and maintained the video assets library for the online university

Master Of Business Administration (M.B.A.)

Bachelor’S Degree, English

Bachelor’S Degree, Film/Video