Michelle J. Email & Phone Number

Evanston, Illinois, Us

Lead external communication strategies and support company initiatives.

As a consultant, led U.S. communication strategy for AstraZeneca’s (AZ) Breast Oncology franchise. Oversaw and assisted in the development and execution of internal and external communications to support the U.S. FDA approval and commercial launch of ENHERTU, a treatment for HER2-Low metastatic breast cancer. • Led coordination for communications announcement for AZ oncology next generation of breast cancer treatments - capivasertib and camizestrant at 2022 San Antonio Breast Cancer Symposium.• Prepared executive media messaging and led message training. Counseled C-suite leaders on communications strategy.• Provided counsel for Lynparza communications planning including a targeted Twitter campaign to promote data to healthcare providers. Acted as liaison with AZ global Oncology communications team.

Spearheaded the creation, strategy and launch of integrated public relations programs and led issues/reputation management, focused on expanding and protecting the U.S. external presence of the company. Oversaw the performance and direction of a team focused on media and public relations and community relationships. Collaborated with CEO and C-suite executives to ensure external communications strategies aligned with business strategy and goals. Launched and enforced overall corporate brand strategy to improve brand awareness. ● Secured media interviews with national and trade media outlets including The New York Times, The Wall Street Journal, Healthcare Executive and WebMD resulting in 200M+ media impressions promoting company COVID test manufacturing and inclusion in U.S. government test distribution program.● Successfully coordinated CEO participation in the first-ever Indiana Global Economic Summit with 30 international delegates and 1,000 attendees. Developed media strategy and prepared messaging documents. ● Developed regional communications strategy to promote the company’s position on inclusion to external stakeholders. Included identifying awards and media opportunities for leadership. ● Introduced a social issues response protocol to ensure consistent messaging and response for critical reputation issues.

Valby, Copenhagen, Dk

Directed the introduction of public relations programs, PR strategies, and brand awareness campaigns for Lundbeck’s central nervous system (CNS) treatments including: Rexulti (depression/schizophrenia) and Abilify Maintena (schizophrenia). Oversaw activities within external PR agencies and other vendors to design and launch strategy and tactical plans across projects. Cultivated open lines of communication and relationships with key influencers and media contacts. ● Spearheaded the launch of a PR program for Vyepti, the first infused treatment for migraine disease, which secured 100M+ media impressions.● Founding member of the Lundbeck Diversity, Equity & Inclusion Council (DE&I). Developed communications strategy to promote Council mission to North American employees and ensure alignment with Corporate values. ● Headed strategy development for issues management to support the resolution of brand and company reputation threats. Acted as Regional Lead for any issues and external spokesperson for the company.

Racine, Wi, Us

Led the creation and execution of strategic communications to enhance, promote, and protect the business. Represented the company on trade group communications committees and engaged with key stakeholders and thought leaders. Coordinated company response to external inquiries or issues and media relations. Facilitated media training and coaching for C-suite executives, and as well as counsel on strategic communications. ● Strategically protected corporate and brand reputation through issues/reputation management, initiatives that thwart crisis/issues, and partnerships with third-party groups and trade associations.● Designed and launched integrated public relations programs to promote company ESG initiatives and elevate positive reputation. Key projects included: led creation of customized sponsored content with Scientific American unveiling the company’s patented ingredient selection process, led communications strategy for wind turbine commissioning, the international launch of consumer ingredient disclosure website, and disclosure of allergens in products.

Racine, Wi, Us

Oversaw the activities of a team of four managers in the creation of strategy and introduction of integrated public relations and experiential programs for global brands. Directed the governance and compliance for global public relations and digital programming to ensure adherence with corporate guidelines and improvement of business reputation. Cultivated a partnership with the global marketing team and creative agency partners to design/launch the public relations strategy. Led the response and targeted messaging on crisis/social media issues on product Facebook/Twitter/Instagram sites.● Secured 10B+ media impressions through strategic administration of the $15M+ PR budget. Strategically hired and trained global PR managers to oversee PR programs in 70 countries.● Led team responsible for identifying and developing content for company Zika Consumer Education microsite to education public on mosquito-borne disease, included instructional videos/content with protection tips and best practices for consumers. Created 21 facts sheets, 10 press releases, 10 videos (14 languages), secured 600 broadcast segments, 74M video views and 1500+ stories.

Racine, Wi, Us

Develop strategy and implement global PR programs to promote corporate reputation and consumer brand initiatives in key markets. Manage media relations, press releases, key messages and external presentations.

Abbott Park, Illinois, Us

Led strategic external and internal communications for Pharmaceutical (Global and U.S.), Vascular and Diagnostic business units. Responsibilities included directing external communications for new and established product launches/milestones, patient disease awareness and advocacy engagement campaigns, commercial issues management and media relations. Career highlights include:• Brand/Product Programs: Led proactive and reactive communications for HUMIRA, a billion-dollar global franchise and Abbott’s largest biopharmaceutical product. Developed and implemented communication strategy and programs to support new indication launches and other key product milestones. Led programming for HIV/AIDS disease prevention program targeting African-Americans and other minority communities. • Merger/Acquisition: Directed internal communications for acquisition of Solvay Pharmaceuticals, the second largest acquisition in company history. Led global internal communications for acquisition of Guidant Corporation, the third largest deal in company history.

St. Louis, Mo, Us

Responsibilities included managing corporate communications content for SBC.com Web site for former SBC Communications Inc., (now AT&T) the world's leading data, voice and Internet service provider. Other roles included providing counsel for various divisions of SBC including: the SBC Foundation, Cingular (formerly Southwestern Bell Wireless), SBC Michigan and SBC Missouri. Among the responsibilities in these roles: serving as primary media spokesperson for company issues, developed and implemented communications programs, launched new corporate funding initiatives and promoted corporate philanthropic activities. Other highlights include: • Supported merger and product communications (new product/services launches).• Researched and coordinated company awards entries for corporate recognition programs.• Led development, coordinated implementation and launch of SBC Excelerator, a $25 million national technology funding initiative. • Coordinated communications to support company’s role as the official telecommunications provider for the 2000 Presidential Debate at Washington University in St. Louis.Also developed and coordinated multicultural community relations programs and events for other clients including Procter & Gamble's Teach Personal Freedom Tour; Harley-Davidson's support of the YMCA Black Achievers Black College Tour and McDonald’s.

New York, Ny, Us

Responsible for the development and implementation of media relations programs, event planning and production of collateral materials for national consumer accounts. Project highlights include:Lipton (Lipton Tea and Wish-Bone brands)• Developed media and in-market consumer programs to promote the health benefits of tea. Planned and coordinated national media tours for spokespersons Mary Lou Retton, Dr. Ruth Carey, RD., and Marie Rama. Secured national placements for clients on Food Network, Fox News Channel and Bloomberg News.SC Johnson (Glade and Windex Outdoor brands)• Planned and coordinated national media tours for product spokespersons Kitty Bartholomew and Pat Simpson. Coordinated appearances at national consumer home shows and conducted local and national media relations. Secured national media placements for clients on Today Show Weekend Edition and CBS This Morning.