Michael J. Duffy Email & Phone Number

New York, Ny, Us

Washington, Dc, Us

Proud to be part of the Global Marketing & Communications Leadership Team at FTI Consulting, an independent global business advisory firm dedicated to helping organizations manage change, mitigate risk and resolve disputes: financial, legal, operational, political & regulatory, reputational and transactional. Responsible for driving the firms marketing capabilities forward through digital marketing excellence. Serving as a digital engagement expert, creating a vision for the firm’s digital strategy and customer experience engaging with critical stakeholders, clients and key audiences around the world.

Gb

Recruited to be the network leader of the $43 billion global professional services firm leading and coaching a multi-disciplined team of digital strategists, web experience experts, product managers, and data governance leaders/ Spearheaded team efforts in developing the network strategy for PwC.com, driving the channel’s innovation and investment roadmap, and creating a seamless, personalized experience by leveraging PwC’s MarTech stack. Functioning as a strategic advisor to senior business leaders, influencing PwC’s engagement with clients and markets. ► Led the modernization of the platform and developed a global operating model that transformed the web channel and served as the digital portal to a client’s complete PwC experience. ► Directed the global digital strategy for The New Equation, PwC’s landmark global strategy, reflecting fundamental changes in the operating environment faced by clients and stakeholders, including technological disruption, climate change, fractured geopolitics, and continued effects of COVID-19. The global campaign set records across all channels as the highest performing program in the firm's history.► Launched a global innovation sprint and developed a blueprint that envisioned the role of a B2B professional services digital presence for PwC, 3-5 years in the future; how it serves clients, becomes a channel for growth, and stands as a beacon of global ideas and fresh perspectives.

Charlotte, Nc, Us

Appointed as a Lead Executive for all digital marketing platforms, channels, and functions across Institutional client lines of business following the merger of 2 firms and managed a global digital portfolio for all regions, including the Americas, EMEA, APAC, and LATAM. Led, coached, and inspired a globally dispersed team of 20, including managers and key contributors. Planned and administered an annual operating budget of $15M+. Directed the development and implementation of the multi-year roadmap.► Facilitated a 180-degree transformation of owned B2B digital channels into sales and pipeline development drivers.► Coached and managed multidisciplinary teams in the digital implementation and alignment of a “One Company” strategy across all B2B segments. Subsequently formed a unified system and presence for 100+ disparate web domains and experiences, including front-end and back-end interfaces.► Conceptualized and built state-of-the-art, centralized cross-channel reporting function, previously siloed in LOBs and created a SPOT report, establishing a “Single Point of Truth” on all digital metrics shared across businesses and regions.► Partnered with content providers from multiple internal and external teams to create award-winning, cross-channel programs within the screen and digital mediums, including the first and only Virtual Reality campaign for Bank of America.► Served as a critical contributor in the integration of in-language regional web properties onto a single content management platform, consolidation of global LOB digital disclosure and policy repository, GDPR requirements fulfillment, and 100% compliance objectives.

New York, Ny, Us

Promoted into the top enterprise role to lead the centralizing of the online strategy for all e-marketing efforts, including 200+ web properties managed by multiple lines of business. Was strategically focused on business alignment, creating economies of scale, and ensuring best practices with consistent execution. Led a team of 20 to develop and maintain a unified branded global presence.► Developed the first integrated brand strategy for all client-facing electronic platforms, conducting comprehensive market research across 15 countries and 1500 client firms.► Designed and executed an online advertising program to build brand awareness and increase client share of wallet. This strategy included highly targeted online ads and search engine marketing generating 12mm+ impressions, as well as dozens of leads for sales, as well as trading and investment banking businesses.► Delivered a first-ever, comprehensive database of all the company’s internet, intranet, and client-facing transactional platforms and consolidated redundant properties, saving $5M+ per year.Vice President, Direct Markets, Corporate & Institutional Client Group, 1999 – 2003 Recruited to join start-up e-commerce group, with full accountability for creating a marketing program that supported the launch of a new web-based business, enabling electronic delivery of products and services. Led a team of 100+ that designed and developed a robust web portal, offering 100+ proprietary products and services through an industry-leading online portal.► Directed 2 significant company initiatives that redefined our brand strategy, user experience and market positioning for the e-commerce channel.

Englewood Cliffs, Nj, Us

Hired into dual roles as a member of the original start-up team for CNBC.com while also producing segments and packages for CNBC’s morning show, Squawk Box. ► Developed one of the first online communities in financial media, attracting up to 500K visitors per day, an unprecedented number in the early days of the Internet.► Created and served as the Executive Producer for the popular Squawk Box segment called “Internet Broker Meter,” which covered the growth in the online brokerage business.

New York, Ny, Us

Field Producer, Dow Jones & Company, Wall Street Journal – Produced segments and packages for Emmy-nominated, syndicated business show that was shown in 200+ international national markets.

Bachelor Of Arts

Education record

Latin American Studies Scholars Program