Michael Duncan Email & Phone Number

El Segundo, CA, US

Oversee product marketing for Belkin's Mobile Power business unit. Manage a team of product marketing managers who handle multiple product categories. Execute on product launch strategies, marketing promotions, channel driven campaigns as well as marketing deliverables for new product introductions (NPIs) and run-rate business including: strategy, consumer.

Anaheim, CA, US

Managed and executed product marketing strategies for 12+ tech accessory categories under the Targus and Hyper brands. Served as regional product manager partnering closely with global product management on NPI roadmaps, product positioning, competition, market data to understand product viability in the U.S. market. Created product positioning, product.

El Segundo, CA, US

Managed and executed product launch strategies, marketing promotions, channel driven campaigns as well as marketing deliverables for new product introductions (NPIs) and run-rate business including: strategy, consumer insights, content creation, product packaging, videos, photography, digital content, in-store content and supporting marketing collateral..

El Segundo, CA, US

• Led marketing strategies for our retail accounts, presented in critical sales line reviews, sold displays into Target and Costco, managed full retail online product experience
• Ran crucial retail online display and sponsored product campaigns for Walmart and Target; increased online conversion rates through self managed service and strong commitment to exceptional online experience
• Revamped our Retailer.com digital presence with newly introduced reviews process (4,200 new reviews in 2021), optimized product setup content and information, managed syndicated content with Syndigo, achieved 100% on.
• Launched 15+ retail exclusive NPIs in Target, Costco, Verizon, and T-Mobile
• Executed over 50 projects with our internal creative team utilizing Workfront and our Digital Asset Management system; introduced high impact product slideshow videos into the AMER region
• Critically evaluated many internal processes and spearhead more efficient ways of working across various reoccurring projects (reduced mock packaging timeline from 3 weeks to 3 days, updated creative briefing process.

El Segundo, CA, US

• Set marketing strategies for our retail accounts to reach overall business objectives working closely with sales directors and product managers; lead marketing pitch for sell-in presentations with buyers
• Partner with global marketing to run targeted paid media (display, search, video) campaigns driving traffic to key retailers. Managed Walmart.com and Target.com media investments to drive sell through for NPIs.
• Report on post campaign successes via PowerPoint to effectively assess overall campaign benefit/optimizations for future
• Lead project kickoffs with cross-functional teams with a comprehensive brief and develop go to market assets; manage projects and partner closely with Sales, Product Management Team, Internal Creative Group, Industrial.
• Act as the main liaison with internal creative team to ensure all marketing assets are high quality and on brand
• Collaborate with the digital marketing team to develop best in class account specific on-line content

New York, New York, US

• Largest privately held, full-service, media agency in the world managing $8.5B in client investments.
• Assist in the planning and execution of complex media campaigns (digital, TV, radio, outdoor, print, social, promotions) for 4 regions and 15 + service lines of Dignity Health
• Service clients daily needs through email and phone communication, comprehensive marketing recommendations, research on advertising opportunities, detailed status reports including program highlights, OOH posting.
• Coordinate with internal agency activation teams and creative agency partners; production grids, traffic instructions
• Completed Media 101 Program and Digital Fundamentals Course; Ambassador to onboard new hires

Manhattan Beach, California, US

• The Skechers Performance™ Division designs and produces a collection of technologically advanced performance footwear and apparel for running, walking, training and golf. Sponsors top athletes and premiere events.
• Created and managed content for Facebook, Instagram, Twitter, and Pinterest to generate engagement and to promote the brand; wrote and edited athlete blogs (Meb Keflezighi, Edward Cheserek, Kara Goucher) for the website
• Responsible for social media analytics; created dashboards and analyzed data to provide insights and reports to the marketing department; bought digital advertisements
• Conducted competitive research and followed industry trends/emerging best practices to enhance our share of voice
• Scouted locations, acquired talent, and coordinated photo and video shoots; worked with agencies and freelancers
• Represented Skechers at promotional events; LA Marathon Expo, Genesis Open Golf Tournament, and product demonstrations for club athletes

• El Centro Del Muchacho Trabajador (http://www.c4wf.org/) is a non-profit social organization designed to aid struggling families through education, meals, and community support to help bring them out of deep.
• Created curriculum and taught English, Art, and Physical Education to 140 students ages 8-15
• Provided additional instruction in life skills, personal hygiene, personal responsibility, and computer literacy
• Led workshops for students to create products for sale to help support their families
• Taught English, Math, and Reading to adults in evening classes
• Served as an ambassador for the Center with international service groups and volunteers

Los Angeles, CA, US

• Prepped materials to train orientation leaders
• Managed and organized internal records
• Addressed questions and concerns of parents and students in person, via email, and by phone.
• Conducted interviews for the hiring of orientation leaders
• Planned Family Festival; contacted 35+ local businesses inviting them to introduce themselves to the freshman class and their families

Los Angeles, CA, US

• Organized meeting agendas, compiled information, and assisted with communications, deadlines, and team building exercises
• Assisted with events, programming, and supporting new students
• Managed budgets, created documents, spreadsheets, and reports

Los Angeles, CA, US

• Summers of 2013, 2014
• Welcomed incoming freshmen to LMU; served as mentor, guide, and source of information
• Registered students for classes with an academic advisor
• Created a social media group to help students stay connected
• Led small group discussions to provide a safe environment for incoming student questions and concerns

Ithaca, NY, US

• Created content in support of integrated marketing plans to drive engagement and affinity for prospective MBA students across multiple social media platforms with emphasis on YouTube, Facebook, Instagram, Twitter, and.
• Wrote, shot, edited, and produced video stories to support the “day in the life” campaign
• Developed library of video assets for future content creation; utilized photo and video editing software

Master Of Business Administration - Mba

Bachelor Of Business Administration - Bba, Marketing

Spanish Language