Oversee product marketing for Belkin's Mobile Power business unit. Manage a team of product marketing managers who handle multiple product categories. Execute on product launch strategies, marketing promotions, channel driven campaigns as well as marketing deliverables for new product introductions (NPIs) and run-rate business including: strategy, consumer insights, content creation, product packaging, videos, photography, digital content, in-store content and supporting marketing collateral.

Managed and executed product marketing strategies for 12+ tech accessory categories under the Targus and Hyper brands. Served as regional product manager partnering closely with global product management on NPI roadmaps, product positioning, competition, market data to understand product viability in the U.S. market. Created product positioning, product naming, internal brainstorming, messaging, packaging, competitive data, market research, customer research, buyer personas, product pricing, go-to-market launch planning for tech accessory categories. Served as vital sales enablement partner, creating detailed product information decks that are used as training material and the, “why” behind our product against our competition. Closely collaborated with retail and B2B sales leaders to get product roadmap validation. Supported retail in buyer pitch meetings as well as B2B in product specific bids and recommendations.

Managed and executed product launch strategies, marketing promotions, channel driven campaigns as well as marketing deliverables for new product introductions (NPIs) and run-rate business including: strategy, consumer insights, content creation, product packaging, videos, photography, digital content, in-store content and supporting marketing collateral. Supported Belkin's sustainability initiatives.

• Led marketing strategies for our retail accounts, presented in critical sales line reviews, sold displays into Target and Costco, managed full retail online product experience• Ran crucial retail online display and sponsored product campaigns for Walmart and Target; increased online conversion rates through self managed service and strong commitment to exceptional online experience• Revamped our Retailer.com digital presence with newly introduced reviews process (4,200 new reviews in 2021), optimized product setup content and information, managed syndicated content with Syndigo, achieved 100% on select online content health scores for major retailers• Launched 15+ retail exclusive NPIs in Target, Costco, Verizon, and T-Mobile• Executed over 50 projects with our internal creative team utilizing Workfront and our Digital Asset Management system; introduced high impact product slideshow videos into the AMER region• Critically evaluated many internal processes and spearhead more efficient ways of working across various reoccurring projects (reduced mock packaging timeline from 3 weeks to 3 days, updated creative briefing process to creative team, created training documents to reduce cross team confusion/questions, launched new reviews program)• Collaborated with cross functional teams daily to ensure proper product launch information and timing: Global Marketing, Sales, Product Management, Creative, Industrial Design, Sales Operations, Packaging Engineering• Managed Retail Marketing Intern for 3 months and gave him the guidance necessary to shine during his final presentation to our CEO• Accounts Managed from a Marketing Perspective: Walmart, Target, Costco, Best Buy, Telco, Canadian Retailers, Retail 1, and Travel Accounts

• Set marketing strategies for our retail accounts to reach overall business objectives working closely with sales directors and product managers; lead marketing pitch for sell-in presentations with buyers• Partner with global marketing to run targeted paid media (display, search, video) campaigns driving traffic to key retailers. Managed Walmart.com and Target.com media investments to drive sell through for NPIs.• Report on post campaign successes via PowerPoint to effectively assess overall campaign benefit/optimizations for future• Lead project kickoffs with cross-functional teams with a comprehensive brief and develop go to market assets; manage projects and partner closely with Sales, Product Management Team, Internal Creative Group, Industrial Design Group,Legal, and Packaging Engineering daily to ensure accuracy of content• Act as the main liaison with internal creative team to ensure all marketing assets are high quality and on brand• Collaborate with the digital marketing team to develop best in class account specific on-line content• Attend large tradeshows including CES to present on product and meet with customer teams• Engage and work with large retail accounts such as Best Buy, Target, Walmart to drive demand for Belkin, Linksys, and Wemo products• Managed projects and workload for our temporary employee

Largest privately held, full-service, media agency in the world managing $8.5B in client investments. • Assist in the planning and execution of complex media campaigns (digital, TV, radio, outdoor, print, social, promotions) for 4 regions and 15 + service lines of Dignity Health• Service clients daily needs through email and phone communication, comprehensive marketing recommendations, research on advertising opportunities, detailed status reports including program highlights, OOH posting confirmations, broadcast post recaps, digital launch updates, proof of posting, updated flowcharts• Coordinate with internal agency activation teams and creative agency partners; production grids, traffic instructions• Completed Media 101 Program and Digital Fundamentals Course; Ambassador to onboard new hires

The Skechers Performance™ Division designs and produces a collection of technologically advanced performance footwear and apparel for running, walking, training and golf. Sponsors top athletes and premiere events. • Created and managed content for Facebook, Instagram, Twitter, and Pinterest to generate engagement and to promote the brand; wrote and edited athlete blogs (Meb Keflezighi, Edward Cheserek, Kara Goucher) for the website• Responsible for social media analytics; created dashboards and analyzed data to provide insights and reports to the marketing department; bought digital advertisements • Conducted competitive research and followed industry trends/emerging best practices to enhance our share of voice• Scouted locations, acquired talent, and coordinated photo and video shoots; worked with agencies and freelancers• Represented Skechers at promotional events; LA Marathon Expo, Genesis Open Golf Tournament, and product demonstrations for club athletes• Supported Skechers sponsorship of LA Marathon and footwear sponsorship of the NYC and Houston Marathons• Tested, evaluated, and provided feedback on Skechers Performance products for the design team

El Centro Del Muchacho Trabajador (http://www.c4wf.org/) is a non-profit social organization designed to aid struggling families through education, meals, and community support to help bring them out of deep generational poverty.• Created curriculum and taught English, Art, and Physical Education to 140 students ages 8-15• Provided additional instruction in life skills, personal hygiene, personal responsibility, and computer literacy• Led workshops for students to create products for sale to help support their families• Taught English, Math, and Reading to adults in evening classes• Served as an ambassador for the Center with international service groups and volunteers• Participated in weekend housing construction projects• Lived with and provided community support to enhance the livelihood of 300+ families

• Prepped materials to train orientation leaders• Managed and organized internal records• Addressed questions and concerns of parents and students in person, via email, and by phone.• Conducted interviews for the hiring of orientation leaders• Planned Family Festival; contacted 35+ local businesses inviting them to introduce themselves to the freshman class and their families

• Organized meeting agendas, compiled information, and assisted with communications, deadlines, and team building exercises• Assisted with events, programming, and supporting new students • Managed budgets, created documents, spreadsheets, and reports

• Summers of 2013, 2014• Welcomed incoming freshmen to LMU; served as mentor, guide, and source of information • Registered students for classes with an academic advisor• Created a social media group to help students stay connected • Led small group discussions to provide a safe environment for incoming student questions and concerns

• Created content in support of integrated marketing plans to drive engagement and affinity for prospective MBA students across multiple social media platforms with emphasis on YouTube, Facebook, Instagram, Twitter, and school website• Wrote, shot, edited, and produced video stories to support the “day in the life” campaign • Developed library of video assets for future content creation; utilized photo and video editing software