• Led digital transformation for Amway’s $9B global organization (60 countries & territories) including a lifestyle and passion driven digital vision, maturity roadmap, organizational redesign, agile methodologies, human-centered design practices, global demand planning and governance, capability and product driven teams, OKRs and metrics driven mindset, future-state tech and platform design and implementation, and global UI/UX design system.• Responsibilities included global efforts in sales and marketing digital experiences, digital channels (web, mobile, social), platforms, digital operations, IoT, emerging technologies, SEO, CRM, and customer services.• Led the modern replatforming of legacy technologies including CMS, eCommerce engine, web/mobile analytics, OMS, identity management, mobile applications, account management, business center, CRM, and customer services.• Transformed website into a customer centric experience resulting in a 94% increase in direct customer order revenue, 56% increase in order frequency, 24% increase in AOV, 45% decrease in cart abandonment.• Advanced business, training, social media compliance, and selling tools to enable distributors to manage and grow their businesses with data-driven analytics, insights, and smart recommendations.• Delivered comprehensive loyalty rewards program and platform resulting in 91% increase in purchases from enrolled customers.

• Led the development of new digital marketing channels and cross-brand sales enablement tools.• Created Social Media Business Council and networking platform to align strategy and global priorities, ensure brand consistency in programs and create new forums to engage with customers.• Established enterprise-wide digital marketing planning process, which streamlined and optimized the workflow to ensure better execution of projects and programs.• Managed the acquisition and activation of Amway and product brand spokespeople, sponsorships and brand ambassadors including AC Milan, Ronaldinho, Brand influencers/experts.• Managed the development and delivery of global CRM brand and distributor campaigns.• Developed an integrated campaign to support the weight management program.• Developed a global loyalty program strategy and framework and executed pilot program in Japan.• Managed the creation of new global web brand templates and physical presence design standards to ensure consistency in branding efforts.• Spearheaded global mobile efforts including the development and implementation of a core distributor business application; won the Direct Selling Association’s 2010 Innovation of the Year Award.

• Launched first viral mass consumer awareness campaign called EveryKickCounts.com, in 13 languages, designed to showcase Nutrilite brand and increase global brand awareness.• Introduced and delivered a global marketing community, the next generation of internal corporate communications standards.• Supported the Global Web 2.0 initiative with creative development for new and compelling digital web brand experiences, targeted merchandising business requirements, and on-site community strategy and priorities.• Identified corporate translation challenges/situation analysis and implemented a global localization solution to maximize efficiencies at both the corporate and market level providing over a $4M annual savings.

• Initiated complete revamp of the Artistry skin care and cosmetics brand, including repositioning the products in the marketplace, redesigning packaging, and introducing a new tag line: True Beauty, True Science.• Developed communication vehicle, called Vision, to facilitate global understanding of the brand and future direction.• Developed and executed the first Artistry Scientific Advisory Board consisting of world-renowned experts to aid in product development and build credibility.• Implemented enhancements to the Eddie Funkhouser New York brand including changes to pricing, product portfolio, communications, and transformational growth opportunities such as Studio Sessions.• Developed an integrated marketing strategy for Creme L/X, Artistry’s most prestige product, to create sustainable excitement for the brand, including securing celebrity endorsement (Sandra Bullock), sampling plans, new post-launch claims and advertising materials.• Identified over $13MM in opportunities to reduce cost of goods sold.

• Developed optimum, market customized launch plans for prioritized markets based on best practices and analysis.• Led the team in the development of long-term business strategies for all key Artistry sub-brands.• Developed a comprehensive communication plan with markets to drive open and ongoing dialogue ensuring key initiatives move forward.• Worked with key stakeholders to create an Artistry guidance team to facilitate open communication and eliminate silos eventually becoming the 'model' for the other teams.• Developed strategy to reduce time-to-market and costs associated with implementation of product launches.

• Assumed full P&L accountability for the Asian skin care and cosmetics direct marketing brand.• Reviewed the performance of marketing and operational initiatives and executed corrective action and growth strategies where necessary while maintaining the approved operating income target.• Managed implementation of e-commerce web site, which included multiple product browsing and shopping options, lead-generating skin health evaluation module, referral rewards program, and innovative “Never Run Out” re-order campaign.

• As part of the business incubation organization, developed and collaborated on multiple go-to-market models and business opportunities.• Led the team in the creation of the business plan, achieved approval, and funding for the first start-up business.

• Spearheaded a locally sourced sampling strategy to increase full size product sales, maximize profits and enable corporate resource efficiencies.• Created and executed new branding strategy to redefine the mature Household Cleaners product line category.• Identified over $13MM in opportunities to reduce cost of goods sold.• Developed strategy to reduce time-to-market and costs associated with implementation of product launches.