Mark Jensen Email & Phone Number

Denver, Colorado, US

Denver, Colorado, US

Leading a team of 16 in supporting lead and revenue generation for 43+ B2B EverCommerce software and service solutions across the globe. Responsible for paid search, paid social, paid and organic mobile, and marketing analytics departments.Developed multiple prioritization and workload management processes for the paid digital and analytics department..

Denver, Colorado, US

Hired to lead a team of B2B digital media marketers as they support over 40 (and more in the works) multi-national subsidiary product solutions. Core initiative to develop scalable operational processes, build enterprise marketing data foundations, and advance the sophistication of our paid digital strategies.Paid Search, Paid Social, Display, Video.

Hoboken, New Jersey, US

• Brought into NICE inContact to help lead the B2B paid search, paid social, and DSP advertising efforts to greater success through deep knowledge of data driven decision making and testing
• Globally manage a dedicated agency team and developed B2B strategy for over $13M across Google and Bing Search, LinkedIn, and programmatic, which holistically saw a 60% increase in paid ROI YOY.
• Led customer marketing LinkedIn digital in-market strategy, increasing accounts engaged by 97% and average engagement rates by 98%.
• Oversaw global enterprise segment ABM programs which saw a 42% increase in accounts reached and a 25% improvement in engagement rates with proven impact on sales.
• Produced analysis to identify problematic paid lead generation tactics, reducing disqualified call volume to North America sales by 90%.
• Regularly perform data analysis and work across sales, marketing operations, and BI teamsto identify and solve company wide lead scoring and attribution issues. This is highlighted with adiscovery and solution to MQL.

Salt Lake City, UT, US

• Promoted to Sr Manager to re-engineer struggling email and lead gen departments, lead emerging multi-million-dollar auxiliary marketing projects to success, and improve integration of paid search and display to C-Level.
• Reworked inefficient data structure and procedures of email department to allow for management of a customer list of 1M by a single employee. Generates $2M in additional revenue yearly.
• Identified and led redirection of $0.5M in marketing spend with no identifiable return to a new direct acquisition YouTube strategy that resulted in $2.8M in lifetime value.
• Lead $50M paid search strategy in a new unprecedented competitive marketplace that resulted in cost per click measurably below those seen by comparable publicly traded competitors in 2019.
• Produced and ran an ongoing department professional development program to address poor employee engagement scores that resulted in a change from overall negative to positive sentiment in employees reporting that they.
• Led a lean team to execute a new complex $2M integrated branding campaign that increased brand awareness by 6% in targeted markets.

Salt Lake City, UT, US

• Promoted to Manager to refocus the paid search team on high impact projects and improve cost per lead by heavily interfacing with the data science department in the development of proprietary bidding software.
• Implemented optimization processes that reduced cost per click 40% below forecasted increases, which allowed us to reinvest $1.2M and generate $8.2M in additional lifetime value.
• Created seasonal trend adjustment process to steady budget variance which reduced overspend from 11% to 1% monthly.
• Identified opportunity and consulted in the development of additional features of in-house software to improve bidding sensitivity, which statistically reduced cost per lead acquisition.

Salt Lake City, UT, US

• Hired to identify and implement solutions to wasted team efforts and poor advertising performance.
• Developed and wrote software to improve new ad campaign onboarding processes whichreduced employee workload from 60 hours to 3 hours monthly.
• Created semi-automated reporting methodology used for budget, accounting, and spendmanagement that has been leveraged for 3+ years within the organization.
• Identified irrelevant campaign structure and cut 100k+ keywords from paid search accountswhich improved performance and reduced account management requirements.

Blackfoot, Idaho, US

• Addressed reoccurring immediate hiring needs by developing a best in class training program toleverage low skill applicants and expand the hiring pool.
• Grew overall revenue by 200% through standardized pitch and retention processes.
• Orchestrated a profitable exit by increasing profit margins to industry standards over 2 years.

Blackfoot, Idaho, US

PPC Responsibilities:- Overall PPC Campaign Strategy Planning- Campaign Strategy Execution- In-Depth Competitive Research- Keyword Research- Ad Writing and Optimization- Budget Analysis, Optimization, and Adjustments- Image Ad Creation and Optimization- Network Optimization- Reporting- Excel Data Splicing- Re-marketing- Conversion Optimization- Landing.

Salt Lake City, UT, US

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