Matt Fender Email & Phone Number

Stamford, Connecticut, Us

+ As part of the Spectrum News & Sports Web team, I build and maintain websites serving news to millions of visitors daily. These front-ends are built with AEM (Sightly), Javascript (jQuery), and React. Examples: NY1.com, baynews9.com, spectrumsportsnet.com.+ Developed a high fidelity single page application ("SPA") prototype needed by the Design team for UX research related to content authoring. To build it as quickly as possible, I used Charter's React starter kit, Tailwind CSS, and Preline UI components.+ Build on-air graphic overlays with HTML, CSS and Javascript to provide hyper-local news and weather to Spectrum News viewers. Collaborate with tech-ops and vendor to seamlessly integrate graphics into new cloud-based video production workflows.+ Use analytics data and diagnostic tools to find the highest impact changes needed to improve Search Engine Optimization ("SEO") and Core Web Vitals, boost site speed, and improve user experience.

I work with marketing teams in need of expert marketing technology support. In my hourly and project-based freelancing, I have:+ developed new fluid and responsive email templates that look good across email clients and devices.+ configured advanced automation features in marketing software such as Act-On, ActiveCampaign, Maropost, Watson / Acoustic and NationBuilder.+ supported and trained non-developers to use new templates and maintain marketing automations.+ adapted out-of-the-box web form templates to match the client's brand identities and improve user conversion rates.+ investigated and fixed issues related to marketing analytics, conversion rate optimization (CRO) and other front-end technologies.

San Francisco, Ca, Us

+ Developed high-performance CMS components and templates for SEO-optimized articles and landing pages using Bloomreach stack (Java, FTL, HTML, SCSS, JS, jQuery).+ Identified, prioritized, and resolved issues affecting page performance, enhancing a new template for high-value SEO pages by deferring below-the-fold assets, resulting in a 15-30% improvement in Core Web Vitals.+ As part of a team of engineers and QA's, used software development lifecycle ("SDLC") processes: Agile, Scrum, and associated rituals.

Denver, Colorado, Us

+ Built an SEO-optimized blog template with React and NextJS, using Contentful as the CMS. Configured a custom markdown parser to dynamically generate tables of content for improved UX. Added relevant ld+json schema for improved technical SEO. Link: https://brandfolder.com/resources/what-is-digital-asset-management/+ Improved PageSpeed scores by 20% on landing pages containing videos by building a new React component that uses optimized poster images and defers loading VideoJS library until user interaction.+ Rebuilt the Brandfolder Resources page to add featured sections and search capabilities. Set up new content models in Contentful CMS to empower marketers to regularly update page content. Used React hooks to manage state and update search results based on user actions. Link: https://brandfolder.com/resources/+ Built the Careers page to showcase Brandfolder company culture and benefits. Built with NextJS / React. The page dynamically loads open positions via Greenhouse's public API. Link: https://brandfolder.com/careers/

New York, Us

As a creative web developer supporting the diverse needs of a scrappy digital marketing team, I wore many hats including frontend engineer, analyst and growth marketer. That work included:• creating reusable frontend libraries and workflow tools, including: a video annotation tool; on-page analytics; an A/B/n testing library; landing page utilities• accelerating subscriber growth through regular A/B/n testing across 100+ landing pages, with deep analysis of the results• integrating and maintaining third party marketing tech across the stack• resolving bugs across all marketing properties, platforms and integrationsA few of my projects that made a significant impact:• I owned the implementation of a new customer referral and reward platform, meeting the requirements of the marketing org and external vendor, as well as the frontend, backend and customer care teams.• I created templates with React and GatsbyJS to render pages for each available series & on-demand episode. These ~140,000 static marketing pages deploy to S3 daily, are fast and SEO-optimized, do not hit an API endpoint, and have generated a substantial number of trials and subscriptions. ---Languages: JavaScript, HTML5, CSS, SCSS/SASS/LESS, SQL, VCL, Bash, PythonTools / Libraries: ReactJS, VueJS, Gatsby, CircleCI, AWS S3, Fastly, Netlify, WordPressAnalytics and Marketing Tech: Amplitude, Segment, Google Tag Manager + Optimize + Analytics + Search Console

Berkeley, Ca, Us

• Promoted to manage a team of 3 developers & 4 freelancers; assigned projects for 10+ marketing agency clients at standups• Built and A/B/n tested marketing landing pages for nonprofits using JS, jQuery, HTML/CSS and domain specific languages• Developed responsive, cross-client compatible emails• Twice won staff-selected "Star Employee" 🕺

• Worked with nonprofits as an independent consultant, specializing in digital fundraising and engagement. I supported and executed: email campaigns, list-growth strategies, online fundraising and advocacy platforms, CRM and data projects, social media tools, and overall digital strategy.• Ran the 2014 year-end digital fundraising campaigns for Malala Fund, a nonprofit supporting girls'​ education. Achieved 2x the benchmark for email fundraising response rates and exceeded revenue goals by 23%.• Created digital campaigns to engage and recruit Lambda Legal supporters, leveraging email, web experiences, and mobile / SMS messaging during the six months leading up to the U.S. Supreme Court's historic marriage equality decision in June 2015.

Us

• Built & managed the digital fundraising program, raising over $2.5 million to help girls go to school• Redesigned and managed the buildout of new fundraising pages• Coded all HTML/CSS emails & landing pages• Managed a supporter database of over 250,000 users, and oversaw its migration to Salesforce• Exceeded ambitious 2015 year-end fundraising goals, more than doubling online revenue in December year-over-year• Created strategy for and managed execution of: email appeals and cultivations, list growth, peer-to-peer fundraising systems, international donation forms, landing page optimization, donor service and delight, SMS text messaging program and overall fundraising data and analytics

• Developed digital strategy and led campaigns for five startup nonprofits at an experimental incubator• Advised ORGANIZE's proof-of-concept digital campaign to register organ donors via social media, resulting in a record-breaking 3,334 registrations and 4.5x the standard response in follow-up emails• Launched Malala Fund's first rapid response fundraising campaign, achieving 1.5x the benchmark for email fundraising response rates• Selected & implemented fundraising, email marketing and supporter engagement software• Built long-term fundraising capacity for incubated nonprofits by creating and coordinating in-house trainings• Supported Malala Fund, ORGANIZE, Practice Makes Perfect, The Adventure Project and Yoga Foster

San Francisco, Ca, Us

• Interim director and manager of the Client Services team, responsible for 2 quarters of goal setting and performance reviews for a team of 5 direct reports• Worked closely with the Product and Engineering teams to create, test, deploy and fix features• Managed relationships with 160 organizations, leveraging sponsored petitions to recruit them more than 2 million new supporters and generate more than $6 million in advertising revenue for Change.org• Taught clients strategies to onboard and upgrade their new supporters, ultimately converting them to donors• Conducted ROI analyses on fundraising data from client organizations to inform additional investment, better target acquisition efforts, and establish performance benchmarks• Created and presented webinars on digital fundraising and engagement for the broader NGO community

Berkeley, Ca, Us

• Account director and strategist for the online fundraising, advocacy and advertising campaigns of nonprofit clients including PETA, Share our Strength, National Parkinson Foundation, AmeriCares and others• Managed account teams that included designers, web developers and other account executives• Created and analyzed email, landing page and social media tests, discovering more effective online tactics and the best audiences for them• Set goals and developed integrated multichannel strategies for fundraising, advocacy and marketing projects across direct mail, telemarketing, mobile and online channels• Managed Facebook advertising work; created and refined an ad optimization process that improved ROI for clients and expanded ad business

Berkeley, Ca, Us

New York, New York, Us

• Planned and executed grassroots education and advocacy campaigns to win and protect marriage equality in Iowa, resulting in a victory that withstood attempts at constitutional amendments• Grew @OneIowa's Twitter followers by 500% in two months and engaged new audiences in advocacy• Formed and coordinated a statewide campaign involving LGBT parents and their children to build community, identify spokespeople, and train advocates• Recruited and trained volunteers for grassroots actions including door-to-door canvasses, leadership trainings, phone banks, public forums and rallies

Washington, Dc, Us

• Coordinated the firm’s efforts in all steps of the research and consulting process, including background research, focus groups, survey design, data proofing & reporting, and strategic analysis• Worked with the Field and Programming teams to communicate requests and ensure completion through detailed tracking of multiple project deadlines• Created proposals for potential clients, outlining GQRR's qualifications and our approach to meeting their needs

• Recruited, trained and coached volunteers to engage in actions advocating for Clinton's nomination• Made outreach calls to identify, foster & organize voter support during final stages of caucuses and primaries in three states• Canvassed community and campaign events to identify supporters and recruit volunteers

Full Stack Web Developer, Web Development

Bachelor Of Arts (B.A.), Spanish