Matt Fender Email & Phone Number

Stamford, Connecticut, US

+ As part of the Spectrum News & Sports Web team, I build and maintain websites serving news to millions of visitors daily. These front-ends are built with AEM (Sightly), Javascript (jQuery), and React. Examples: NY1.com, baynews9.com, spectrumsportsnet.com.+ Developed a high fidelity single page application ("SPA") prototype needed by the Design team for.

I work with marketing teams in need of expert marketing technology support. In my hourly and project-based freelancing, I have:+ developed new fluid and responsive email templates that look good across email clients and devices.+ configured advanced automation features in marketing software such as Act-On, ActiveCampaign, Maropost, Watson / Acoustic and.

San Francisco, CA, US

+ Developed high-performance CMS components and templates for SEO-optimized articles and landing pages using Bloomreach stack (Java, FTL, HTML, SCSS, JS, jQuery).+ Identified, prioritized, and resolved issues affecting page performance, enhancing a new template for high-value SEO pages by deferring below-the-fold assets, resulting in a 15-30% improvement.

Denver, Colorado, US

+ Built an SEO-optimized blog template with React and NextJS, using Contentful as the CMS. Configured a custom markdown parser to dynamically generate tables of content for improved UX. Added relevant ld+json schema for improved technical SEO. Link: https://brandfolder.com/resources/what-is-digital-asset-management/+ Improved PageSpeed scores by 20% on.

New York, US

• As a creative web developer supporting the diverse needs of a scrappy digital marketing team, I wore many hats including frontend engineer, analyst and growth marketer. That work included:
• creating reusable frontend libraries and workflow tools, including: a video annotation tool; on-page analytics; an A/B/n testing library; landing page utilities
• accelerating subscriber growth through regular A/B/n testing across 100+ landing pages, with deep analysis of the results
• integrating and maintaining third party marketing tech across the stack
• resolving bugs across all marketing properties, platforms and integrationsA few of my projects that made a significant impact:
• I owned the implementation of a new customer referral and reward platform, meeting the requirements of the marketing org and external vendor, as well as the frontend, backend and customer care teams.

Berkeley, CA, US

• Promoted to manage a team of 3 developers & 4 freelancers; assigned projects for 10+ marketing agency clients at standups
• Built and A/B/n tested marketing landing pages for nonprofits using JS, jQuery, HTML/CSS and domain specific languages
• Developed responsive, cross-client compatible emails
• Twice won staff-selected "Star Employee" 🕺

• Worked with nonprofits as an independent consultant, specializing in digital fundraising and engagement. I supported and executed: email campaigns, list-growth strategies, online fundraising and advocacy platforms, CRM.
• Ran the 2014 year-end digital fundraising campaigns for Malala Fund, a nonprofit supporting girls'​ education. Achieved 2x the benchmark for email fundraising response rates and exceeded revenue goals by 23%.
• Created digital campaigns to engage and recruit Lambda Legal supporters, leveraging email, web experiences, and mobile / SMS messaging during the six months leading up to the U.S. Supreme Court's historic marriage.

US

• Built & managed the digital fundraising program, raising over $2.5 million to help girls go to school
• Redesigned and managed the buildout of new fundraising pages
• Coded all HTML/CSS emails & landing pages
• Managed a supporter database of over 250,000 users, and oversaw its migration to Salesforce
• Exceeded ambitious 2015 year-end fundraising goals, more than doubling online revenue in December year-over-year
• Created strategy for and managed execution of: email appeals and cultivations, list growth, peer-to-peer fundraising systems, international donation forms, landing page optimization, donor service and delight, SMS text.

• Developed digital strategy and led campaigns for five startup nonprofits at an experimental incubator
• Advised ORGANIZE's proof-of-concept digital campaign to register organ donors via social media, resulting in a record-breaking 3,334 registrations and 4.5x the standard response in follow-up emails
• Launched Malala Fund's first rapid response fundraising campaign, achieving 1.5x the benchmark for email fundraising response rates
• Selected & implemented fundraising, email marketing and supporter engagement software
• Built long-term fundraising capacity for incubated nonprofits by creating and coordinating in-house trainings
• Supported Malala Fund, ORGANIZE, Practice Makes Perfect, The Adventure Project and Yoga Foster

San Francisco, CA, US

• Interim director and manager of the Client Services team, responsible for 2 quarters of goal setting and performance reviews for a team of 5 direct reports
• Worked closely with the Product and Engineering teams to create, test, deploy and fix features
• Managed relationships with 160 organizations, leveraging sponsored petitions to recruit them more than 2 million new supporters and generate more than $6 million in advertising revenue for Change.org
• Taught clients strategies to onboard and upgrade their new supporters, ultimately converting them to donors
• Conducted ROI analyses on fundraising data from client organizations to inform additional investment, better target acquisition efforts, and establish performance benchmarks
• Created and presented webinars on digital fundraising and engagement for the broader NGO community

Berkeley, CA, US

• Account director and strategist for the online fundraising, advocacy and advertising campaigns of nonprofit clients including PETA, Share our Strength, National Parkinson Foundation, AmeriCares and others
• Managed account teams that included designers, web developers and other account executives
• Created and analyzed email, landing page and social media tests, discovering more effective online tactics and the best audiences for them
• Set goals and developed integrated multichannel strategies for fundraising, advocacy and marketing projects across direct mail, telemarketing, mobile and online channels
• Managed Facebook advertising work; created and refined an ad optimization process that improved ROI for clients and expanded ad business

Berkeley, CA, US

New York, New York, US

• Planned and executed grassroots education and advocacy campaigns to win and protect marriage equality in Iowa, resulting in a victory that withstood attempts at constitutional amendments
• Grew @OneIowa's Twitter followers by 500% in two months and engaged new audiences in advocacy
• Formed and coordinated a statewide campaign involving LGBT parents and their children to build community, identify spokespeople, and train advocates
• Recruited and trained volunteers for grassroots actions including door-to-door canvasses, leadership trainings, phone banks, public forums and rallies

Washington, DC, US

• Coordinated the firm’s efforts in all steps of the research and consulting process, including background research, focus groups, survey design, data proofing & reporting, and strategic analysis
• Worked with the Field and Programming teams to communicate requests and ensure completion through detailed tracking of multiple project deadlines
• Created proposals for potential clients, outlining GQRR's qualifications and our approach to meeting their needs

• Recruited, trained and coached volunteers to engage in actions advocating for Clinton's nomination
• Made outreach calls to identify, foster & organize voter support during final stages of caucuses and primaries in three states
• Canvassed community and campaign events to identify supporters and recruit volunteers

Full Stack Web Developer, Web Development

Bachelor Of Arts (B.A.), Spanish