Michael Fletcher

Michael Fletcher Email and Phone Number

Digital Product and Brand Strategy /Customer Experience / Go To Market / Demand Generation @
Michael Fletcher's Location
Dallas, Texas, United States, United States
Michael Fletcher's Contact Details

Michael Fletcher work email

Michael Fletcher personal email

Michael Fletcher phone numbers

About Michael Fletcher

Mission-oriented, marketing and product leader with demonstrated track record of developing and executing integrated marketing and communication programs from end-to-end. Highly creative and analytically minded driving marketing strategy and ensuring optimal customer experience across multiple digital and traditional platforms.Meticulous project manager balancing multiple deadlines while maintaining an organized and creative approach. Adept at translating product goals and objectives into effective multichannel marketing campaigns, and interpreting data analytics to drive content messaging and conversion rates. Outstanding organizational and time management skills with a problem-solving mentality. Diplomatic and tactful in interpersonal communication and decision making.- Data Analytics- Demand Generation- Digital Marketing Strategy- Digital Content Strategy - Go To Market Planning - ROI Forecasting & Reporting - Business Development- Product Management- Team Collaboration- Market Segmentation- Technical and Content Writing - Performance Reporting - Project Management - Customer Experience- KPI Metrics - Lead Generation- Team Collaboration- Organizational Skills

Michael Fletcher's Current Company Details
GPS Research and Advisory Group

Gps Research And Advisory Group

Digital Product and Brand Strategy /Customer Experience / Go To Market / Demand Generation
Michael Fletcher Work Experience Details
  • Gps Research And Advisory Group
    Marketing Director
    Gps Research And Advisory Group Jan 2018 - Present
    Dallas, Tx
    • Guide collaboration of 10 team members to define, analyze and communicate product marketing roadmap alignment with business objectives as supported with business cases, market research, data analysis and competitive SWOT. • Lead process of delivering an integrated marketing plan and budget for the Americas Region collaborating with global clients and teams across the organization.• Adept at using data analytics to drive content strategy and testing, resulting in a 20% increase in customer retentions. Analyze campaign performance to provide actionable insights and recommendations to deliver continuous improvements to programs. Establish and report KPIs.• Project manage optimization of the end-to-end customer journey digital marketing deliverables, including ecommerce, SEO, websites, CRM, events, email, content marketing, website and social media.• Create and launch go to market strategies across web, print, sales training, mobile applications, product sales collateral and tradeshow marketing. Delivered 100% on-time to meet mission critical dates.
  • Halo Group (Client At&T)
    Senior Digital Product Marketing Manager
    Halo Group (Client At&T) Jan 2015 - Dec 2017
    Dallas/Fort Worth Area
    • Produced and executed go to market product strategies for supporting launch of Business Digital Experience group at AT&T.• Recommended actionable insights for customer experience strategies using data analytics (Google, Web Trends, Adobe) for A/B, and multi-variant content testing resulting in email Open Rates of 60%, CTR over 40%.• Managed and lead team collaboration development process with internal staff and ad agency including content messaging strategy supporting marketing, sales and account management customer programs.• Produced marketing dashboards, report campaign metrics, and overall marketing KPIs.
  • Success Partners
    Ecommerce Product Director
    Success Partners Feb 2013 - Dec 2014
    Lake Dallas, Tx
    • Directed marketing team planning for execution of campaigns across digital channels and mobile optimization, marketing initiatives, and consumer digital product strategies. , Increased site visits to over 2 million per month over a two year period, realizing a 500% increase in site visits.• Produced multichannel strategies across digital channels including website, mobile, social media, email, SEM core martech and processes.• Initiated customer journey mapping, B2C lead generation, user generated content for social media channels, SEO/SEM, and data driven campaigns through email, social media and display ad campaigns. • Implemented conversion optimization testing for customer segments leading to increase in customer reach resulting in: website – 500,000 visitors per month (30% growth first year), social media, Facebook – 3.5 million fans (110% growth first year).
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  • Gbi Design (Advertising Agency)
    Account Director
    Gbi Design (Advertising Agency) May 2002 - Aug 2012
    Dallas, Tx
    • Worked cross-functionally with clients, internal teams, and partners to influence digital go-to-market strategies and roll-out for mobile marketing and eCommerce projects for financial and credit card clients.• Managing a portfolio of projects and acting as the escalation point to bring attention to bandwidth, resource, and budget needs for internal and external stakeholders

Michael Fletcher Skills

Team Management Loyalty Marketing Channel Marketing Advertising Market Research Marketing Management Sem Integrated Marketing Corporate Management Market Planning Budgeting Online Marketing Customer Relations Analysis Database Marketing Vendor Management P&l Management Testing Direct Marketing Seo Marketing Strategy Marketing Communications Email Marketing Promotions Digital Marketing Strategic Planning Forecasting Web Analytics Online Advertising Event Management E Commerce Research Affiliate Marketing Brand Development B2b Google Analytics Media Planning Competitive Analysis Analytics Business Planning Product Marketing Pricing Lead Generation Market Analysis Marketing Research Documentation Customer Retention Creative Development Account Management Multi Channel Marketing

Michael Fletcher Education Details

Frequently Asked Questions about Michael Fletcher

What company does Michael Fletcher work for?

Michael Fletcher works for Gps Research And Advisory Group

What is Michael Fletcher's role at the current company?

Michael Fletcher's current role is Digital Product and Brand Strategy /Customer Experience / Go To Market / Demand Generation.

What is Michael Fletcher's email address?

Michael Fletcher's email address is mj****@****ail.com

What is Michael Fletcher's direct phone number?

Michael Fletcher's direct phone number is +121452*****

What schools did Michael Fletcher attend?

Michael Fletcher attended Western Illinois University.

What are some of Michael Fletcher's interests?

Michael Fletcher has interest in Animal Welfare, Education, Environment.

What skills is Michael Fletcher known for?

Michael Fletcher has skills like Team Management, Loyalty Marketing, Channel Marketing, Advertising, Market Research, Marketing Management, Sem, Integrated Marketing, Corporate Management, Market Planning, Budgeting, Online Marketing.

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