Seasoned b2b electronics, deep tech & industrial technology communications & PR professional with >25 years' experience of successfully planning, developing, executing & measuring effective strategic, content-driven, multi-channel integrated marketing campaigns, projects & programmes across owned, earned & paid media. Talented, accomplished writer, editor & content producer, capable of researching, rapidly understanding & distilling complex or technical concepts & information in order to craft engaging, compelling & effective valuable content. More than a decade client-side as a senior marketing communications manager. Over 5 years agency-side as a PR, digital & marcoms account & project manager and freelance copywriter. Almost 6 years media-side as Editor of b2b trade press title, EPDT (Electronic Product Design & Test). Now gone back to my roots as Senior Account Director at award-winning full service agency, BWW Communications helping electronics & technology clients tell their stories & get their message across to engineers & managers in their sectors.