MJ GOTTLIEB is a lifelong entrepreneur, having owned and operated five businesses and one not-for profit foundation over the last 31 years. He is co-founder of LOOSID APP, an app created for those who choose to live a sober lifestyle. Loosid was born out of the need to unite the sober community and bring together those people in recovery and battling addiction, as well as those who choose to live a sober lifestyle for other reasons (a combined total of over 300 million people from all walks of life). Loosid's vision is to create a comprehensive digital platform for the sober community that celebrates the sober lifestyle while at the same time providing support for those members of the community in recovery or struggling with addiction.Loosid App Awards: #5 Fast Company Most Innovative Companies (Social Media Category) 2019 PRNEWS Platinum PR Awards Finalist for the "Best Launch - Consumer Category" 2019 Webby Award Finalist - Lifestyle CategoryHe is former Co-Founder of Hustle Branding & Surge Brand Partners . He specializes in providing comprehensive strategic solutions in various aspects of business. His expertise focuses on five principal areas: start-up development, corporate strategy, brand management/licensing, conceptualization and implementation of product launches, and helping start-ups to create strategic alliances to help fund their growth.HOW TO RUIN A BUSINESS WITHOUT REALLY TRYING is a business book containing fifty-five painstaking, yet hysterical tales from MJ’s journey as an entrepreneur. The foreword is written by Shark Tank's Daymond John. The book is one of very few that concentrates on what “not” to do as its method of teaching. MJ takes this approach as he has found that most entrepreneurs simply do not like to be told what to do, and that learning what not to do simply makes a lot more sense. By reversing the traditional way we learn and teaching people to learn from the mistakes of others, we take the ego out of the equation so entrepreneurs can take their guards down and learn objectively, while still allowing them to enjoy the freedom of their own experience.Specialties: Consulting individuals and companies to help develop their brand awareness and leverage themselves online. Preparing small firms to create strategic alliances with larger firms to take their businesses or start-ups to the next level.