Leading the architecture design and hands-on development of AvatarFleet's second-generation, SaaS-based applicant tracking, compliance management, training, and employee retention integrated software suite. A-Suite is a platform solving top challenges for the regulated transportation industry, delivering the tools necessary to keep wheels turning with professional, safe drivers.A-Suite represents a technology relaunch of AvatarFleet's legacy products, ApplicantCare and ComplianceCare. With an API first design, A-Suite scales using AWS cloud services, EC2 / Docker containerization, PostgreSQL RDS and S3 data repositories, a Python / Flask RESTful back end, and a Javascript / Vue / Webix front end. Security, scalability, usability, and ease of integration are the pillars of design specification, supported by a continuous integration DevOps workflow for rapid, iterative feature release cycles.Engaged in executive management, key client management, and all aspects of technical oversight and execution. As part of an entrepreneurial organization, daily activity spans a gamut of hands-on Python and Javascript development, database and AWS operations, DevOps, team support, and constant dabbling in new technologies looking for efficiency, differentiators, and enablement.

Launched the Digital Strategy and Innovation Lab, along with day-to-day corporate technology operations at Innovairre Communications, a 4000+ employee, a multinational leader in fundraising services including print production, premium product, agency, and data services.Greenfield incubation of an Innovation lab charges with bringing a fresh data-driven technology value proposition to a traditional direct marketing foundation. Developed MVP ideas from ideation, application development, client testing, and, for the winning ideas, roll-out at scale. Full deployment products included high volume, one-to-one personalized videos to donors and event participants, text engagement and donation platform; digitally printed, personalized mailing labels from donor photos submitted by text messages; an analytics platform for data-driven segmentation and personalization in high volume direct mail, and one-to-one personalized maps detailing fundraising events local to donor/participants. Oversaw corporate IT, security and MIS systems. Engineered and executed a migration from on-premise infrastructure to AWS, successfully enhancing business continuity, centralizing administration, lowering TCO and capex,

Provided strategic support for the transformation from traditional print and mail service provider to data-driven, technology-enabled marketing services agency. Led Database Marketing Services and Customer Intelligence business units supporting operational oversight, client development, data and analytic strategies, product development, senior-level and associate growth, partner/supply chain strategy, and financial accountability.Developed cloud-based products for reporting, data analytics, and client-facing applications in support of digital print, SMS engagement, and campaign management.

Interim business unit leader of Budco's Marketing Database Services group providing services in modeling, analytics, database hosting and management, data sourcing, and integrated, web-based technology solutions.Led post-acquisition transition and integration of former Direct Group's NJ Fulfillment and Database Marketing services into Budco's Detroit operations.

Joined Direct Group as business unit leader of Fulfillment and Digital Print operations with a goal of product expansion, analytics/data services acquisition, and a path for industry roll-up.Led efforts leading to the successful acquisition and integration of EMSI, a prominent NJ-based data services. Integrated product offerings to combine digital print & mail and product fulfillment services with lead generation data services, and analytics for targeting and campaign optimizationArchitect and hands-on development of a web-based platform for geographically distributed organizations in support of centralized management / distributed execution of consumer marketing programs. The platform supported all aspects for data sources, lead generation, digital print composition, premium product fulfillment, and dashboard reporting for management and field agents in Pharma, Insurance, Financial, and Retail services.After successful growth and integration of business units, supported packaging and preparation for sale. Engaged in a multi-stage financial growth strategy including 2 PE turns, bundling with a high volume direct mail production organization, along with several niche service providers, and ultimately a strategic sale to Budco. Participated with lead roles in management presentations, financial planning, and integration strategy.

Technology leader for $180M marketing services provider of direct mail, fulfillment, database, list, and disaster recovery services.Business unit leader of $12M marketing database services specializing in insurance and financial service verticals.Career evolution from single business unit technology and network engineering management; management information services leadership; technology integration of 5 disparate business units; client facing applications and solutions; overall corporate technology strategy.