Experienced Head Of Product Development, Marketing Communications, Corporate Affairs, Advertising, Branding / Brand Development, with more than 20 years of experience working in the banking industry. Currently the co-lead in the core banking system automation/migration, development of digital channels, and digital transformation. Skilled in Microsoft Office, Banking, Bundling of Financial Services, Marketing Strategy Development, Profit & Loss management, Business Intelligence & Analytics, Project Management, Press/Media Relations & conduct of Press Conferences, Events Management, Content Marketing, Social Media channel communications, Digital & Online Marketing, Customer Promotions / Acquisition Campaigns, & Loyalty Programs, Speech writing, Content & Messaging Development (Written Communications), Integrated Marketing, Customer Relationship Management (CRM), and Risk management/Problem Solving/Crisis Management. Strong product management professional, corporate social responsibility (CSR) management, completed 9 units in Master of Arts focused in Economics from Ateneo de Manila University. Experienced speaker.