Matthew is an industry leader in the creative field. With 10+ years of experience in the visual media sector, his expertise has attracted key clients with annual revenue of up to $6.2 billion. Specialising in leveraging the profound impact of video content to achieve measurable business outcomes, Matthew's role as a Co-Founder and Creative Lead at CactusCan Media is dedicated to helping brands tell their unique stories through strategic video. Matthew oversees a team of talented video producers, photographers, designers, and developers at CactusCan Media. Together, they collaborate closely with clients, ensuring a personalised approach that aligns with their needs and vision. By crafting videos that truly reflect the brand and voice of each client, Matthew and his team help businesses build a strong brand identity and achieve their goals.As the Creative Lead, Matthew is responsible for overseeing the creative strategy on all CactusCan Media projects, ensuring client success and growth. With expertise in digital marketing, project management, and video production, he brings a comprehensive and results-driven approach to every aspect of the video production process. From client onboarding to planning, production, development, and visual media production, Matthew delivers measurable marketing outcomes that drive business objectives.Matthew is passionate about what he does and is flexible amongst sectors with experience in automotive, commercial building, start-ups, corporate, technology, small business'.