• Leading end-to-end design of web app enabling earthquake safety status check and mapping for residential addresses in San Francisco, closely collaborating in cross-functional team• Iterative process: Qualitative research, synthesis, information architecture, user flows, wireframes, prototypes, A/B testing, responsive interface using Chakra UI kit, usability testing, developer collaboration• Measure of success: Raising earthquake preparedness in San Francisco (data to come)

Developed and implemented brand visuals and messaging across all marketing channels and verticals, finally supporting Private Wealth Management, New York region, and a company-wide rebranding initiative• Successfully built campaign assets resulting in a +10% brand awareness increase in New York, generating over 470MM impressions in 2021-2022• Completed 550 projects (2018-2022) for advertising, branding, and business materials—includingdeveloping and refining iconography, typography, illustrations, infographics, and motion graphics• Led projects, managed expectations and timelines, collaborated with cross-functional teams, and maintained stakeholder relationships internally and externally

Environmental graphics at SOM, Jack Morton, and Volume Inc.• Compiled proposed architectural graphics decks for government and commercial projects• Designed conference graphics and renderings for HP Executive Forum• Created digital stadium graphics for opening of T-Mobile Arena

Environmental graphics, identity development, and website specification• Completed architectural graphics package for San Francisco Public Safety Campus• Contributed to identity design and naming for fine Napa Valley winemakers• Finalized web UI specification and coordination with web development for fine winemakers

Environmental graphics, identity, and print design• Served clients including: MarketSquare/Twitter, Logitech, UC Berkeley, Girls Inc, Lucas Museum of Narrative Art, and many others