Mike Kennedy Email & Phone Number

Clemmons, NC, US

Winston-Salem, North Carolina, United States

• Drove Mass, Clubs and off-price product development and inventory management for $257M Bali Bra business.
• Launched successful 1P program at BJ’s, gained 8ft. of space at Target while increasing assortment by 33%, and increased door count at Walmart by 100%
• Developed product assortment strategy for Target and Walmart that was distinct from Department Store product line in pricing, packaging and branding, in collaboration with growth, design, and sales teams.
• Led seasonal product development across all stages, from market analysis and sales to production, performance evaluation, and inventory optimization, in collaboration with cross-functional teams.
• Drove financial performance and improved profitability through P&L contributions, cost savings strategies, and achievement of yearly goals (net sales, inventory, brand share, etc.).

• Achieved 35% YoY growth for Intimates on Amazon, reaching $129M in 2021
• Managed pricing and PDP assets for Intimates in 239k SKU catalog, including seasonal new item setup
• Boosted sales and profitability through eCommerce testing, optimized Amazon Brand Stores, and revitalized marketing campaigns
• Drove SKU rationalization, operational efficiency, and margin improvement through collaboration with internal product teams and Amazon buyer
• Crafted and implemented AOPs aligning with leadership and Hanes Full Potential Plan

Winston Salem, North Carolina

New York, New York

• Managed ticketing for a mobile app capturing 5%+ of NYC's $1.3 billion Broadway market
• Led a team acquiring and delivering 50k+ tickets/month in NYC
• Ensured inventory, pricing, and quality for nationwide sales across 15 markets, reaching 3 million users
• Collaborated with product team to refine ticketing systems, boosting revenue
• Partnered with product marketing department to optimize advertising campaigns and drive sales

Massapequa, NY

Central Islip, NY

• Maximized group and season ticket sales for a 6,000+ seat venue, exceeding 100% capacity
• Boosted ticket sales 10% YoY through guerilla marketing & trade show promotions
• Managed $1M+ group sales from 1,500+ accounts via ticket fulfillment, payment processing, and finalizing contracts
• Expanded group experiences by 150%, attracting new clients, boosting revenue, and securing repeat business

Central Islip, NY

Garden City, NY

• Specialized in membership and personal training sales for 24-hour fitness center with 10,000 members averaging 1,100 check-ins daily and 500 new members monthly
• Mentored new sales associates to follow company standards and improved their knowledge of products and services
• Developed customized exercise programs based on client fitness goals to increase sales by 15% YoY
• Created promotional material and executed guerilla marketing plans to increase business by 15% YoY

Uniondale, NY

-Created and updated contact databases through marketing research-Directed and escorted members of the media and performers during live events-Organized marketing invoices, print trade agreements, tear sheet records and PR documents-Managed the social media pages for Nassau Coliseum -Distributed marketing materials to patrons during live events for.