Quanata (formerly BlueOwl) is the innovation arm of State Farm, responsible for HiRoad, an InsurTech brand that recognizes and rewards good choices.

Quanata (formerly BlueOwl) is the innovation arm of State Farm, responsible for HiRoad, an InsurTech brand that recognizes and rewards good choices.

• Developed data-driven strategies to support client growth in the evolving e-commerce landscape, utilizing insights from Amazon, Walmart, and Target to optimize campaign performance • Collaborated with data scientists to develop audience segments and map customer purchase journeys, leveraging campaign performance data to enhance strategy effectiveness

• Developed and executed audience strategies for Johnson & Johnson pharma and CPG brands (e.g., Acuvue, Listerine), enhancing campaign performance across programmatic and paid media channels through strategic collaboration • Delivered audience-first media strategies, integrating OTT, audio, and mobile video with addressable creative to boost engagement, in partnership with the digital investment team • Transformed client briefs into actionable audience strategies, collaborating with data partners (Crossix, IQVIA, Acxiom) to deliver precise, impactful campaign executions • Led marketplace strategy initiatives, strengthening vendor partnerships and optimizing campaign performance

• Analyzed consumer and segmentation data to solve business challenges for Fortune 500 CPG and automotive clients, delivering insights that shaped strategic decisions• Directed insights initiatives using social listening and brand monitoring, delivering competitive intelligence to guide client strategy• Provided real-time content analysis to digital strategy and community managers, uncovering engagement opportunities that influenced creative execution

• Directed audience targeting and marketing analytics initiatives, driving $1M+ client proposals and strategic partnerships• Delivered actionable insights from 1P and 3P data sources (comScore, Google Analytics, social media, video analytics) to inform audience strategy and sales decisions• Presented insights through Excel, Tableau, and Google Workspace, ensuring alignment between sales strategies and business goals• Collaborated with newsroom analytics to support revenue teams (strategy, sales, ad operations), optimizing audience engagement and content performance • Performed market trend and competitive analyses using eMarketer and Nielsen, delivering insights that informed ad prospecting and tentpole marketing strategies• Created monthly brand health reports, summarizing web analytics and demographic trends for cross-departmental distribution

• Served as a key research advisor for marketing management, delivering actionable insights for initiative-based projects• Contributed to advertising campaign brainstorms and strategy sessions, supporting creative planning and client presentations• Conducted research analysis, presenting strategic insights to stakeholders and executives to drive informed business decisions

• Reported on quality assurance for video and audio streams every inning of assigned games throughout 2013 MLB season

Rolling Stone | Us Weekly | Men's Journal• Provided data-driven insights on consumer, media, and market trends, enabling successful ad sales strategies• Analyzed marketing data from primary research and syndicated sources (MRI-Simmons, JD Power, Ipsos/MMR), delivering insights that improved data-driven decision• Built strong relationships with Publishers and Account Executives across three national media brands, improving collaboration and driving ad sales success• Conducted ROI analyses of ad effectiveness using MRI Starch KPIs, driving enhanced advertising strategies

• Partnered with managers across Honeywell, Vicks, and Braun brands to analyze online product reviews, delivering actionable insights into consumer feedback and product performance• Identified and assessed data sources, enhancing accuracy and implementing long-term solutions that streamlined feedback processes

• Conducted channel checks through customer and supplier outreach, delivering competitive insights that supported small-cap investment opportunities

• Conducted cross-industry analyses of B2B and B2C markets, identifying drivers of distribution channel reductions to guide Unum’s strategic planning• Presented findings to executives to inform the company’s adaptation to healthcare reform and regulatory changes

• Created features and implemented ad sales layouts for publications of local healthcare organizations• Represented and negotiated client projects to vendors on behalf of account team

Department of Public Safety• Organized transportation for large numbers of people while communicating with van drivers• Handled all incoming requests for campus and student transportation: up to 60 calls/hour, for 4-hour shifts

• Instituted new, creative programming; revived Acoustic Coffeehouse and niche talk shows• Organized and maintained weekly on-air programming schedule• Managed entertainment budgets and volunteer staff to produce on-air performances and campus concerts• Served as liaison between radio station and record labels, and between Music Department and station DJs• Hosted weekly music programs covering jazz, hip-hop, ska, punk, and reggae/dancehall; contributed to sports and news talk shows and live broadcasts

• Booking, production, and promotion of intimate live music performances in the New York tri-state region

Verve Records• Researched market data for promotional campaigns of Diana Krall and Bruce Hornsby album releases • Prepared album advances and duplicate masters for industry distribution; processed album venue sales reports

Rolling Stone | Us Weekly | Men's Journal• Produced demographic reports of Wenner publications and competitors using comScore and Nielsen• Analyzed consumer behavior survey results for presentation to Advertising Sales departments

Classical 99.5 WCRB Boston• Formatted and normalized recorded compositions and musical pieces for optimal listening experience• Inventoried digital and analog music archives

WMGQ Magic 98.3 | WCTC 1450 AM• Planned and executed WMGQ and WCTC promotional events and appearances • Assisted with public relations and on-air contests and giveaways

• Reviewed musicians’ submissions for 2008 CMJ Music Marathon & Film Festival• Facilitated organization and wrapping of promotional campaigns around NYC and campuses nationwide

Union Y Summer Camp