Matthew Kessler Email & Phone Number

New York, NY, US

Bloomington, Illinois, US

Quanata (formerly BlueOwl) is the innovation arm of State Farm, responsible for HiRoad, an InsurTech brand that recognizes and rewards good choices.

San Francisco, California, US

Quanata (formerly BlueOwl) is the innovation arm of State Farm, responsible for HiRoad, an InsurTech brand that recognizes and rewards good choices.

New York, New York, US

• Developed data-driven strategies to support client growth in the evolving e-commerce landscape, utilizing insights from Amazon, Walmart, and Target to optimize campaign performance
• Collaborated with data scientists to develop audience segments and map customer purchase journeys, leveraging campaign performance data to enhance strategy effectiveness

New York, NY, US

• Developed and executed audience strategies for Johnson & Johnson pharma and CPG brands (e.g., Acuvue, Listerine), enhancing campaign performance across programmatic and paid media channels through strategic collaboration
• Delivered audience-first media strategies, integrating OTT, audio, and mobile video with addressable creative to boost engagement, in partnership with the digital investment team
• Transformed client briefs into actionable audience strategies, collaborating with data partners (Crossix, IQVIA, Acxiom) to deliver precise, impactful campaign executions
• Led marketplace strategy initiatives, strengthening vendor partnerships and optimizing campaign performance

NYC, LA, US

• Analyzed consumer and segmentation data to solve business challenges for Fortune 500 CPG and automotive clients, delivering insights that shaped strategic decisions
• Directed insights initiatives using social listening and brand monitoring, delivering competitive intelligence to guide client strategy
• Provided real-time content analysis to digital strategy and community managers, uncovering engagement opportunities that influenced creative execution

Washington, DC, US

• Directed audience targeting and marketing analytics initiatives, driving $1M+ client proposals and strategic partnerships
• Delivered actionable insights from 1P and 3P data sources (comScore, Google Analytics, social media, video analytics) to inform audience strategy and sales decisions
• Presented insights through Excel, Tableau, and Google Workspace, ensuring alignment between sales strategies and business goals
• Collaborated with newsroom analytics to support revenue teams (strategy, sales, ad operations), optimizing audience engagement and content performance
• Performed market trend and competitive analyses using eMarketer and Nielsen, delivering insights that informed ad prospecting and tentpole marketing strategies
• Created monthly brand health reports, summarizing web analytics and demographic trends for cross-departmental distribution

Washington, DC, US

• Served as a key research advisor for marketing management, delivering actionable insights for initiative-based projects
• Contributed to advertising campaign brainstorms and strategy sessions, supporting creative planning and client presentations
• Conducted research analysis, presenting strategic insights to stakeholders and executives to drive informed business decisions

New York, New York, US

• Reported on quality assurance for video and audio streams every inning of assigned games throughout 2013 MLB season

New York, NY, US

• Rolling Stone | Us Weekly | Men's Journal
• Provided data-driven insights on consumer, media, and market trends, enabling successful ad sales strategies
• Analyzed marketing data from primary research and syndicated sources (MRI-Simmons, JD Power, Ipsos/MMR), delivering insights that improved data-driven decision
• Built strong relationships with Publishers and Account Executives across three national media brands, improving collaboration and driving ad sales success
• Conducted ROI analyses of ad effectiveness using MRI Starch KPIs, driving enhanced advertising strategies

El Paso, Texas, US

• Partnered with managers across Honeywell, Vicks, and Braun brands to analyze online product reviews, delivering actionable insights into consumer feedback and product performance
• Identified and assessed data sources, enhancing accuracy and implementing long-term solutions that streamlined feedback processes

Boston, MA, US

• Conducted channel checks through customer and supplier outreach, delivering competitive insights that supported small-cap investment opportunities

Chattanooga, TN, US

• Conducted cross-industry analyses of B2B and B2C markets, identifying drivers of distribution channel reductions to guide Unum’s strategic planning
• Presented findings to executives to inform the company’s adaptation to healthcare reform and regulatory changes

Westfield, NJ, US

• Created features and implemented ad sales layouts for publications of local healthcare organizations
• Represented and negotiated client projects to vendors on behalf of account team

Waltham, MA, US

• Department of Public Safety
• Organized transportation for large numbers of people while communicating with van drivers
• Handled all incoming requests for campus and student transportation: up to 60 calls/hour, for 4-hour shifts

US

• Instituted new, creative programming; revived Acoustic Coffeehouse and niche talk shows
• Organized and maintained weekly on-air programming schedule
• Managed entertainment budgets and volunteer staff to produce on-air performances and campus concerts
• Served as liaison between radio station and record labels, and between Music Department and station DJs
• Hosted weekly music programs covering jazz, hip-hop, ska, punk, and reggae/dancehall; contributed to sports and news talk shows and live broadcasts

• Booking, production, and promotion of intimate live music performances in the New York tri-state region

Santa Monica, California, US

• Verve Records
• Researched market data for promotional campaigns of Diana Krall and Bruce Hornsby album releases
• Prepared album advances and duplicate masters for industry distribution; processed album venue sales reports

New York, NY, US

• Rolling Stone | Us Weekly | Men's Journal
• Produced demographic reports of Wenner publications and competitors using comScore and Nielsen
• Analyzed consumer behavior survey results for presentation to Advertising Sales departments

Princeton, NJ, US

• Classical 99.5 WCRB Boston
• Formatted and normalized recorded compositions and musical pieces for optimal listening experience
• Inventoried digital and analog music archives

Braintree, MA, US

• WMGQ Magic 98.3 | WCTC 1450 AM
• Planned and executed WMGQ and WCTC promotional events and appearances
• Assisted with public relations and on-air contests and giveaways

New York, NY, US

• Reviewed musicians’ submissions for 2008 CMJ Music Marathon & Film Festival
• Facilitated organization and wrapping of promotional campaigns around NYC and campuses nationwide

Union Y Summer Camp

Ba, Psychology, Business

Ma, Economics & Finance

Certificate, Data Analytics

Marketing Management, Global Business-Stakeholder Management