• Managed and inspired a staff team of 10 and oversaw a $250,000+ budget to involve nearly 4,000 students annually through one-on-one outreach, leadership cohorts, immersive travel experiences, and campus-wide programming.• Utilized project management skills to spearhead large-scale events to reach a broad base of the campus community (e.g. Shabbat dinner for 1,000 students in 80 concurrent locations, online speaker series for 500 attendees).• Led marketing efforts, including a logo and brand redesign, and developed partnerships with university departments to ensure positive positioning with students, donors, and community stakeholders.• Implemented an outreach strategy to engage a greater percentage of the Jewish community, increase frequency of participation, and involve more students in high-impact experiences.• Tracked participation data and impact over time to optimize efforts, evaluate efficacy with Hillel International benchmarks, and report performance.

• Built one-on-one relationships with students, cultivated a diverse network of leaders, and built coalitions across campus to grow a vibrant and meaningful community.• Developed a relevant curriculum and taught weekly classes on leadership and social justice for 50 students per semester.• Planned logistics and led educational components of volunteering and cultural immersive experiences.• Engaged more than 400 students via Alternative Break and Birthright Israel trips.• Advised, trained, and empowered 200+ students annually to run their own initiatives through mentorship meetings, informal meet-ups, and events.

• Managed the daily voice of KaBOOM! on all social media platforms to raise awareness about the need for kids to play.• Devised strategies, spurred social interaction, and implemented activation campaigns, in partnership with corporate funders (e.g. CarMax, Disney, JetBlue). Grew and engaged our following of 100,000+ fans.• Represented the organization through live-tweeting during playground builds, including events with NFL, MLB, and NHL teams and during all-star weekends.• Analyzed performance and prepared regular reports using data from our social media listening and measuring tools, Sysomos and Simply Measured.• Hired and directly supervised staff, external consultants, and interns for the Marketing & Communications Team.

• Recruited more than 1,000 applicants, selected a network of 213 Playful City USA communities, and fostered relationships with mayors and parks and recreation directors in these cities. Increased participation by 181%.• Cultivated the Playful City USA social media accounts on Facebook and Twitter and engaged recognized communities, citizen advocates, and partner organizations in online conversations to broaden our reach.• Monitored social media interactions and Google Analytics data to determine the effectiveness of outreach tactics and make adjustments to improve our strategy.• Helped manage a team of 200+ volunteers in the construction of done-in-a-day playground builds.

• Assisted with activating KaBOOM! marketing campaigns, including the management of the Play Day program, by recruiting and activating an online community of more than 2,800 people. Increased involvement in the program by 129%. • Improved the user experience for an interactive planning tool and maintained the Google AdWords account to drive web traffic for a major marketing campaign.• Ensured all employees adhere to KaBOOM! brand and AP style guidelines by leading training sessions, reviewing marketing materials, and proofreading documents for style and tone.