Head Of Global Measurement And Insights, Founding Team
Current
Dec 2019 - Present
AeroLeads people directory · profile
Michael J Lambie Email & Phone Number
Head of Global Measurement and Insights, founding team CreatorIQ
at
CreatorIQ
3 work emails found
@creatoriq.com
2 phones found area 310 and 866
LinkedIn matched
4 data sources
Profile completeness 100%
Current company
Role
Head of Global Measurement and Insights, founding team CreatorIQ
Location
Detroit Metropolitan Area, United States, United States
Who is Michael J Lambie? Overview
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Quick answer
Michael J Lambie is listed as Head of Global Measurement and Insights, founding team CreatorIQ at CreatorIQ, based in Detroit Metropolitan Area, United States, United States. AeroLeads shows a work email signal at creatoriq.com, phone signal with area code 310, 866, and a matched LinkedIn profile for Michael J Lambie.
Michael J Lambie previously worked as Head of Global Measurement and Insights, founding team at Creatoriq and Head of Product, founding team at Creatoriq. Michael J Lambie holds Bse, Computer Science Engineering from University Of Michigan.
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*@creatoriq.com
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Profile bio
About Michael J Lambie
Michael currently serves as head of global measurement and insights for CreatorIQ, a leading platform for social and content marketing campaign management and social media talent portfolio management.In addition to his duties at SocialEdge Michael currently serves as an advisor to the Carnegie Mellon, Heinz School Master's in Entertainment Management program and is currently a member of the Television Academy under the executives peer group. Prior, Michael spent 2 years as Sr. Research Director at 20th Century Fox in the international theatrical marketing group under the media and research team. Before that, 8 years as a Sr. Research Dir for Nielsen's Intl Film (NRG) and TV groups working with studios and channels in media buying, tracking, pilot testing, ad effectiveness, diversity, and international media. Before that, Strategic Marketing Science group working advertising, brand and content strategy for film, television and technology clients using segmentation and modeling methods. During his tenure he piloted a new network of digital labs for testing consumers response and interaction to various forms of media & advertising across multiple content platforms, which helped facilitate the acquisition of Neurofocus. He has served as TV product lead on entertainment opinion engine based social network HeyNielsen! He started in the software development and information architecture designing online research applications for the primary television research group and helped to create ViewerCast, an online video platform for collecting qualitative research from webcams.Unrestricted ability to work in the United States and the E.U.Specialties: Client ServiceTelevision ResearchInternational ResearchDiversity ResearchPresentationsCustomer Relationship ManagementConsumer Market ResearchBrand & Ad Effectiveness ResearchSocial Data AggregationMarketing ScienceBrand TrackingTechnologyNew MediaEntertainmentOnline Video Platforms
Listed skills include Marketing Research, Digital Media, Analytics, New Media, and 46 others.
Current workplace
Michael J Lambie's current company
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20 roles · 30 years
Michael J Lambie work experience
A career timeline built from the work history available for this profile.
Head Of Product, Founding Team
Lead evolution of cutting edge social media content marketing SaaS platform for customers across a diverse range of digital advertising and marketing disciplines.
Oct 2014 - Dec 2019
Program Advisory Committee Member
Current
Oct 2014 - Present
Member
Jun 2018 - Sep 2020
Senior Research Director, Global Film Marketing & Distribution
- Working on-site with client, account management, planning research initiatives, interpreting research data sets, participating in marketing campaign brainstorms, correlating tracking data to media spend, presenting to.
- Primary research methodologies include brand health tracking and creative testing.
Feb 2013 - Nov 2014
Senior Research Director, Global Television
- Focus on TV pilot and concept testing, cross platform ad effectiveness studies, consumer behavioral studies, TV program tracking
- Expanded TV pilot business internationally conducting a series of TV pilot tests in North America, Europe, Asia and Australia. Spent 2 months abroad in the U.K.
- New clients include MSOs and startup companies including DirecTV, OWN, AdKeeper, international departments of major TV Studios including Sony, 20th Century Fox, Warner Bros. NBC Universal, Discovery Networks as well as.
Oct 2011 - Jan 2013
Research Director, Television
- Responsibilities include comprehensive project management, including proposal, methodology, analysis, report writing, vendor management, and client presentations
- Focus on TV pilot and concept testing, cross platform ad effectiveness studies, consumer behavioral studies, and TV program tracking
- New clients include MSOs and startup companies
- New tools used: Galaxy Explorer
Jan 2010 - Oct 2011
Digital Research Director, Strategic Marketing Science
- Responsibilities include comprehensive project management, including proposal, methodology, analysis, report writing, vendor management, and client presentations, and creating custom ratings reports
- Focus on TV pilot testing, ad effectiveness and brand strategy studies, and product tracking for both television and technology clients
- Heavy experience with Nielsen data, with emphasis on projects that fuse behavioral, attitudinal and psychographic data from proprietary Nielsen data sets including TV ratings data, online and mobile behavioral data
- Clients include major broadcast and cable TV networks, TV studios, technology companies and professional organizations. Worked on many hit TV shows
Jun 2008 - Jan 2010
Digital Media Manager, Television
- Lead architect of the ViewerCast product, an online video portal for collecting qualitative depth interviews
- Helped design the entertainment opinion engine-based social network HeyNielsen! a tool used for social media measurement data
- Enhanced network of digital labs research facilities to include eye tracking, mobile & living room testing, and EEG brainwave measurement
Jan 2007 - Jun 2008
Information Architect
- Worked on a team developing new qualitative research applications
- Designed web apps for web portal access to data, handled database design, creating taxonomies and intelligent data access solutions through web portals
- Experience with MSSQL, MS Visual Studio VB Script,.Net, C#, Macromedia Suite, PHP, C#, MySQL, XHTML, JavaScript, CSS, DO, SSPSS, MS Excel (macros, pivots, etc.), PowerPoint, Adobe / Macromedia Creative Suite
Mar 2006 - Jan 2007
Jr. Programmer
Programmed in a.Net environment working on development of internal productivity applications.
May 2005 - Mar 2006
Southern California Chapter Board Member
- Received the chapter Service Award recipient in 2010 for outstanding commitment and dedication
- Responsible for partner group outreach, oversight of chapter communications, website & marketing
- Directed the creation of the chapter website, communications and advertising platform, built on WordPress and OpenX
- Managed digital advertising clients and assist in the coordination of annual events
May 2009 - May 2012
Southern California Chapter Chair Of Technology
- Responsible for oversight of chapter communications, website & marketing.
- Managed digital advertising clients. Assists in the coordination of annual events.
- Oversaw upgrade of chapter website, publishing & communications platform.
- Volunteered at various MRA events including Education Day, Holiday Party and Various Mixers.
May 2008 - May 2009
Advertising Operations
Managed ad campaigns across multiple web properties and newsletters including paidcontent.org and moconews.net. Responsible for contact with advertisers, providing metrics & reports and scheduling ads, and managing inventory. Also helped in areas of business & product development. Worked on OpenX serving DART & Atlas ads.
Sep 2006 - Aug 2007
It Consultant
Provided full service consulting to small business in the greater Ann Arbor Area. Services included web design & hosting, broadband internet, phone service and building wiring. Coordinated start to finish deployment and installation of wiring broadband internet service to commercial buildings and residential complexes. Worked with cisco router.
Aug 2003 - Apr 2005
Server
Rattlesnake Club
Server at fine dining restaurant for James Beard award winning chef, Jimmy Schmidt. Provided wait staff and catering service to high ranking political and automotive executives.
Feb 2001 - Sep 2002
Production Assistant
Shakti Reve Films
Worked with locations team, assisting with coordination of venues for production before and during production periods. Helped on set with normal PA duties.
Jun 2002 - Jul 2002
Senior Intern
Collaboration Filmworks
Managed production office of day to day operations and coordinated other interns. Additionally, worked on set production, script coverages and story development.
May 2001 - Aug 2001
Graphics Intern
Worked in digital graphics for commercials. Worked mainly on Discreet (now Autodesk) Inferno & Flame for compositing digital effects in commercials. Provided a small amount of unix programming for graphics plugins. Helped entertain clients in the studio.
May 2000 - Sep 2000
Lifeguard, Lohs Natatorium
Lake Orion Community High School
1996 - 1999
~3 yrs
2 education records
Michael J Lambie education
Bse, Computer Science Engineering
University Of Michigan
Education record
Lake Orion High School
FAQ
Frequently asked questions about Michael J Lambie
Quick answers generated from the profile data available on this page.
What company does Michael J Lambie work for?
Michael J Lambie works for CreatorIQ.
What is Michael J Lambie's role at CreatorIQ?
Michael J Lambie is listed as Head of Global Measurement and Insights, founding team CreatorIQ at CreatorIQ.
What is Michael J Lambie's email address?
AeroLeads has found 3 work email signals at @creatoriq.com for Michael J Lambie at CreatorIQ.
What is Michael J Lambie's phone number?
AeroLeads has found 2 phone signal(s) with area code 310, 866 for Michael J Lambie at CreatorIQ.
Where is Michael J Lambie based?
Michael J Lambie is based in Detroit Metropolitan Area, United States, United States while working with CreatorIQ.
What companies has Michael J Lambie worked for?
Michael J Lambie has worked for Creatoriq, Carnegie Mellon University - Heinz College Of Information Systems And Public Policy, Forbes Technology Council, 20Th Century Fox Film (On Behalf Of Nielsen), and Nielsen.
How can I contact Michael J Lambie?
You can use AeroLeads to view verified contact signals for Michael J Lambie at CreatorIQ, including work email, phone, and LinkedIn data when available.
What schools did Michael J Lambie attend?
Michael J Lambie holds Bse, Computer Science Engineering from University Of Michigan.
What skills is Michael J Lambie known for?
Michael J Lambie is listed with skills including Marketing Research, Digital Media, Analytics, New Media, Management, Crm, Wordpress, and Leadership.
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