Marie-Josée (Mj) L. Email and Phone Number
As an expert in digital transformation, business development, sales and marketing, I advocate innovation and the use of technology and artificial intelligence to help companies develop to their full potential. I successfully helped Quebec-based companies expand their activities internationally and assisted foreign companies to establish themselves in Canada. I analyze, plan, develop, and implement strategic initiatives that drive major changes and expansion for these companies. I have an entrepreneur’s soul, always seeking out innovative solutions to challenge the status quo and processes while exploring new opportunities for growth. I’m a committed professional dedicated to revving my company’s productivity engines - through an unrelenting focus on satisfying #1: our customers. This is what makes me bound out of bed in the morning, eager to see what new challenges await!
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Senior Manager, Solutions And ProcessesAir Canada Apr 2023 - PresentMontréal, Québec, CanadaDigital transformation Customer Experience MappingCustomer JourneysBusiness Process ArchitectureSolution DesignProcess optimization User Adoption and CommunicationTeam Leadership -
Manager, Sales Programs & SystemsAir Canada Dec 2021 - Apr 2023Montréal, Québec, CanadaDigital transformation Salesforce product leaderProcesses optimization & automation -
Manager Analytics And Strategies, Air Canada For BusinessAir Canada Oct 2016 - Sep 2020Saint-Laurent, Quebec, CanadaLoyalty Program analytics, marketing and global sales strategies for SME- Design an engaging Loyalty Program- Find business development opportunities and partnerships- B2B sales and marketing initiatives for customer engagement- Implement lead generation strategies- Digital transformation- Conduct competitive analysis, and market studies- Implement a business intelligence solution (Power BI) for greater visibility and more insightful decision making- Creation of a reporting/dashboard portal for program members- Lead artificial intelligence projects -
Sr. District Sales ManagerEgencia Jan 2016 - Sep 2016Montreal, Canada Area- Commercial Presentation- Customer Success- Sales Strategy- Business Development -
Assistant National Sales Director, Fcm TravelFlight Centre Travel Group, The Americas Oct 2014 - Jan 2016Montreal, Canada Area- Develop and implement a lead generation and sales strategy nationwide- Consult, sell, provide client care and spearhead business partner relationship development- Prepare and deliver RFP responses and presentations to C-Level- Help implement technologies and service solutions with the service team -
Quebec Sales Leader, Corporate TravellerFlight Centre Travel Group, The Americas Apr 2013 - Sep 2014Montreal, Canada Area- Participate in the strategic planning of the first “Flight Centre Travel Group” branch in Quebec (and 1st French office worldwide)- Analyze market, benchmark competition, set goals and B2B business opportunities- Adapt marketing and sales material for the Quebec market- Define and implement a lead generation and sales strategy -
Director, Business DevelopmentBone Structure May 2012 - Apr 20132812, Rue Joseph- A. Bombardier, Laval Qc H7P 6E2Strategically plan company’s expansion outside QuebecDevelop dealer and architectural network outside QuebecProject Management – Developers, builders, architects and clientsNurture relationships with the government and professional associations*Achievements: Directed company’s expansion plan and successfully implemented it -
Director Of MarketingBone Structure May 2011 - May 2012Laval, QuebecDevelop and execute the annual marketing planSelect, implement and maintain a new CRM toolTrain employees in best sales practices* Achievements: Development and implementation of sales processes and successfully completed the selection and implementation of a new CRM (Salesforce). -
Sales Development Rep In United States And Canada, SoftwareIbm Jun 2009 - Jun 2010Identify new B2B opportunities in Canada and United StatesFollow up on leads until the conclusion of the sales cycle* Achievement : Designed new sales collaterals for representatives -
Team Leader & Business AnalystIbm Sep 2006 - Jun 2009Supervise a team of twelve SMB B2B representatives in MontrealAnalyze business results and served as liaison between sales and management* Achievement : Created a process for evaluating customer satisfaction in Canada. -
Account Manager, SmbIbm 2004 - Sep 2006Achieved B2B sales targets and provided double digit revenue growthAchievements: Signed new accounts for over a million dollars. -
Communications Leader America & Marketing Specialist Canada, PlmIbm 2000 - 2004Organize IBM America’s events, met tight deadlines & respected budgetsManage advertising, communications & sponsorship projects* Achievement: Developed communication plan for PLM business partners -
Information Specialist For The Vice-President QuébecIbm 1997 - 2000 -
Marketing & Communications Manager And Beauty Program DirectorCollège Inter-Dec (Groupe Collège Lasalle) 1994 - 1997Coordinate marketing initiatives and public relationsHire teachers, Manage programs and procurements* Achievement: Established a computer graphics department
Marie-Josée (Mj) L. Skills
Frequently Asked Questions about Marie-Josée (Mj) L.
What company does Marie-Josée (Mj) L. work for?
Marie-Josée (Mj) L. works for Air Canada
What is Marie-Josée (Mj) L.'s role at the current company?
Marie-Josée (Mj) L.'s current role is Growth Strategist.
What skills is Marie-Josée (Mj) L. known for?
Marie-Josée (Mj) L. has skills like Leadership, Solution Selling, Vente Internationale, Sales Process, Strategic Partnerships, Salesforce.com, B2b, Gestion De Projet Agile, Account Management, Sales, Office 365, Market Planning.
Who are Marie-Josée (Mj) L.'s colleagues?
Marie-Josée (Mj) L.'s colleagues are Yusleidy Davila, Henock Haile, Marie Ishmael, Mandy Dulay, Francois Giguère, Randolf Titco, Eric Painter.
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