Michelle Long, Emba Email and Phone Number
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Michelle Long, Emba personal email
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🌟🌟 Drives exponential revenue growth through powerful teams, innovation, and budget optimization.🌟🌟I transform marketing teams. If you are looking to up-skill, reorganize, right fit, or polish, I can help.As a well-positioned B2B/B2C senior leader with a proven track record of transforming organizations, to thrive on building impactful initiatives and creating campaigns that attract, retain, and enhance overall market performance while optimizing costs and driving profitability. I leverage innovation and influence to empower teams, accelerating customer growth and delivering results.🔴 Marketing Strategy: I devise unique segmentation models using decile analysis and marketing analytics to create cost-effective, full-funnel engagement plans for each target audience. My approach maximizes content and messaging to improve lifetime value (LTV).🔴 Customer Experience: I lead customer-focused calendars for corporate roadmaps and cross-functional teams, driving collaboration in purchasing, promotions, and merchandising cadence. This strengthens product positioning and improves inventory management.🔴 Content Management: I integrate generative AI technology and prompt engineering to enhance search engine optimization (SEO) through robust processes and diligence, increasing output without additional costs.🔴 Cross-Functional Leadership: I elevate team performance by removing barriers and creating a rewarding environment with clear goals and expectations. I fast-track the development of future leaders and am known for turning around underperforming teams, reshaping their purpose, and driving significant business contributions.I’m passionate about driving change, leading teams to exceed expectations, and leveraging strategic insights to deliver exceptional results. Let’s connect to explore opportunities and discuss how we can create impactful outcomes together!✶Strategic Planning ✶Campaign & Media Management ✶Community Engagement✶Content Strategy ✶Brand Building ✶Project Management ✶Public Relations (PR)✶Event Planning & Management✶Executive Presence 💥 Impact Areas – Elevation of Team Talent, Thought-leadership, Innovation, Passion for Your Business.I’m open to exploring new opportunities, networking, consulting engagements, and board positions. You can contact me directly at michelle.j.long.tx@gmail.com
Your Texas Gateway
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CeoYour Texas Gateway Nov 2024 - Present
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Founding PartnerImpact Alliance Jun 2024 - PresentCorporate Consulting - Strategic Planning, Innovation, Cultural Transformation, and Wellness -
Head Of Communication & Corporate Social ResponsibilityShop Lc Jan 2020 - Nov 2024Handpicked to create department from ground up, including in-house PR agency, communication, corporate engagement, and CSR activity. Managed $750K budget. Owned community relations and crisis management, employee wellness, and cause-marketing programs. Served as thought leader, implementer, and advisor to CEO, President, and key executives. Reported to President of US Operations. -
Director Of MarketingShop Lc Nov 2017 - Jan 2020Head for US Headquarters. Managed large global team of creative and technical professionals, charged with SEO, affiliate marketing, social media, email, traditional marketing, product branding, customer segmentation, and design. Tracked and reported on new, retention, dormant, repeat, and unique customer key performance indicators (KPI).
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Director Of Marketing InnovationPointsmith Mar 2015 - Nov 2017Katy, Tx , UsShaped and drove strategic marketing, as subject matter expert, for new and existing accounts with thoughtful and targeted merchandising solutions. Cultivated sales relationships with large-scale partners, such as Bath and Body Works, Stage Stores, Hallmark, Capital One, Big Lots, and Academy Sports + Outdoors. Collaborated extensively with clients on creating innovative solutions with WOW factor.Built retail business vertical for company to diversify existing business model, adding $8M in opportunities to business in 1 year. -
Cx ConsultantCustomerxperience 2014 - 2015Established Customer Experience Professionals Association in Houston market. Ran focus groups and trained businesses and professionals on journey mapping, customer segmentation, and NPS.
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Director Of In-Store MarketingAcademy Sports + Outdoors 2013 - 2014Katy, Texas, UsGuided team of 22 and 4 direct reports on inspiring and executing creative and promotional partnerships with merchant teams and executives. Created roadmaps and project plans for all levels of in-store experience. Controlled $7M budget and vendor contacts. Reported to SVP of Marketing.Elevated performance of team through training and transition boosted output 25% without increasing headcount. Designed data automation tool that leveraged web content for in-store signage, transforming turn-time from 4 weeks to on-demand access and saving $250K+ annually.Developed 3-year roadmap to reduce signage waste and labor, elevate store canopy, clearing $350K+ of signage inventory, and negotiating with national brands permanent in-store branding solutions; eliminated seasonal national brand refresh, increased return on investment (ROI), and saved $200K+ per year. -
Marketing DirectorBig Lots 2010 - 2013Columbus, Ohio, UsManaged marketing and visual merchandising team for $4.5 billion sales team. Built and managed a team of 12 responsible for strategic and tactical marketing and merchandising initiatives in the national market. Responsible for the collaboration and implementation of highly visible, omni-channel marketing (print, in-store, online, and TV). Architected and managed a custom database for customer-facing savings messaging. -
Marketing ManagerBig Lots 2007 - 2010Columbus, Ohio, Us
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Business Manager Consumer HealthCardinal Health, Inc. 2003 - 2007Dublin, Oh, UsPromoted seven times, accepting roles of increasing responsibility, including customer helpdesk, data center operations, project management, and consumer health. Well-versed in consumer product and manufacturing processes and channel marketing support. Instrumental in process improvement and initiating change through the analyses of current process, eliminating redundancy, reducing costs, and creating procedures for future employees. Significant exposure to all levels and facets of a large organization. Managed teams as large as 18, with four direct reports, P&L responsibility for $450 million, and profit expectations of $100 million. Worked with nearly all major national and niche CPG drug store brands. Negotiated market placement, inventory, and margins. Well known for implementing an adaptive supplement program for drug induced nutrient depletion. Knowledgeable of package design and retail placement. -
Category Manager Consumer HealthCardinal Health, Inc. 2003 - 2005Dublin, Oh, UsNegotiated with many major CPG and HHC companies to award distribution into a top 3 pharmaceutical distribution channel. Created strategic marketing campaigns and award winning programs with NACDS, GCMA, ECRM. Worked with large retailers and providers Walgreens, CVS, HEB, Medicine Shoppe, BCBS, and others to establish shelf presence and inspire sales.
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Strategic Business Partner Consumer HealthCardinal Health, Inc. 2001 - 2003Dublin, Oh, Us
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Data Center ManagerCardinal Health, Inc. 1999 - 2001Dublin, Oh, Us
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Hardware Support SupervisorCardinal Health, Inc. 1998 - 1999Dublin, Oh, Us
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Customer Software Support SupervisorCardinal Health, Inc. 1997 - 1998Dublin, Oh, Us
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Customer Software Support Team LeadCardinal Health, Inc. 1996 - 1997Dublin, Oh, Us
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Customer Software Support SpecialistCardinal Health, Inc. 1995 - 1996Dublin, Oh, Us
Michelle Long, Emba Education Details
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The Ohio State UniversityExecutive Mba -
Kent State UniversityAdvertising & Marketing
Frequently Asked Questions about Michelle Long, Emba
What company does Michelle Long, Emba work for?
Michelle Long, Emba works for Your Texas Gateway
What is Michelle Long, Emba's role at the current company?
Michelle Long, Emba's current role is Marketing Executive | Connector | Spark Starter | Speaker | Board Member | Champion for Community.
What is Michelle Long, Emba's email address?
Michelle Long, Emba's email address is ml****@****ots.com
What is Michelle Long, Emba's direct phone number?
Michelle Long, Emba's direct phone number is +128159*****
What schools did Michelle Long, Emba attend?
Michelle Long, Emba attended The Ohio State University, Kent State University.
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