Michelle Long, Emba Email & Phone Number

Corporate Consulting - Strategic Planning, Innovation, Cultural Transformation, and Wellness

Handpicked to create department from ground up, including in-house PR agency, communication, corporate engagement, and CSR activity. Managed $750K budget. Owned community relations and crisis management, employee wellness, and cause-marketing programs. Served as thought leader, implementer, and advisor to CEO, President, and key executives. Reported to President of US Operations.

Head for US Headquarters. Managed large global team of creative and technical professionals, charged with SEO, affiliate marketing, social media, email, traditional marketing, product branding, customer segmentation, and design. Tracked and reported on new, retention, dormant, repeat, and unique customer key performance indicators (KPI).

Katy, Tx , Us

Shaped and drove strategic marketing, as subject matter expert, for new and existing accounts with thoughtful and targeted merchandising solutions. Cultivated sales relationships with large-scale partners, such as Bath and Body Works, Stage Stores, Hallmark, Capital One, Big Lots, and Academy Sports + Outdoors. Collaborated extensively with clients on creating innovative solutions with WOW factor.Built retail business vertical for company to diversify existing business model, adding $8M in opportunities to business in 1 year.

Established Customer Experience Professionals Association in Houston market. Ran focus groups and trained businesses and professionals on journey mapping, customer segmentation, and NPS.

Katy, Texas, Us

Guided team of 22 and 4 direct reports on inspiring and executing creative and promotional partnerships with merchant teams and executives. Created roadmaps and project plans for all levels of in-store experience. Controlled $7M budget and vendor contacts. Reported to SVP of Marketing.Elevated performance of team through training and transition boosted output 25% without increasing headcount. Designed data automation tool that leveraged web content for in-store signage, transforming turn-time from 4 weeks to on-demand access and saving $250K+ annually.Developed 3-year roadmap to reduce signage waste and labor, elevate store canopy, clearing $350K+ of signage inventory, and negotiating with national brands permanent in-store branding solutions; eliminated seasonal national brand refresh, increased return on investment (ROI), and saved $200K+ per year.

Columbus, Ohio, Us

Managed marketing and visual merchandising team for $4.5 billion sales team. Built and managed a team of 12 responsible for strategic and tactical marketing and merchandising initiatives in the national market. Responsible for the collaboration and implementation of highly visible, omni-channel marketing (print, in-store, online, and TV). Architected and managed a custom database for customer-facing savings messaging.

Columbus, Ohio, Us

Dublin, Oh, Us

Promoted seven times, accepting roles of increasing responsibility, including customer helpdesk, data center operations, project management, and consumer health. Well-versed in consumer product and manufacturing processes and channel marketing support. Instrumental in process improvement and initiating change through the analyses of current process, eliminating redundancy, reducing costs, and creating procedures for future employees. Significant exposure to all levels and facets of a large organization. Managed teams as large as 18, with four direct reports, P&L responsibility for $450 million, and profit expectations of $100 million. Worked with nearly all major national and niche CPG drug store brands. Negotiated market placement, inventory, and margins. Well known for implementing an adaptive supplement program for drug induced nutrient depletion. Knowledgeable of package design and retail placement.

Dublin, Oh, Us

Negotiated with many major CPG and HHC companies to award distribution into a top 3 pharmaceutical distribution channel. Created strategic marketing campaigns and award winning programs with NACDS, GCMA, ECRM. Worked with large retailers and providers Walgreens, CVS, HEB, Medicine Shoppe, BCBS, and others to establish shelf presence and inspire sales.

Dublin, Oh, Us

Dublin, Oh, Us

Dublin, Oh, Us

Dublin, Oh, Us

Dublin, Oh, Us

Dublin, Oh, Us

Executive Mba

Bachelor Of Science, Advertising & Marketing