Demand Generation Manager
Manchester, England, United Kingdom
1) Driving a material increase to lead volumes and gross pipeline, translating to new business revenue2) Improve the capacity, performance, and efficiency of the marketing function3) Work closely with internal and stakeholders across the commercial functionDETAIL• Operationally own the lead gen process (Inbound & Outbound)• Ownership of the Sales Engagement Platform • Manage relationships with 3rd party suppliers• Implementing and optimising automated sequences & workflows to drive a material increase in overall lead volumes and pipeline• Ownership of AI integration with key business toolings (HubSpot, Salesforce and SalesLoft)• Ownership of Marketing MI• Provide MI and reporting data / dash boarding to management on an ongoing basis • Work closely with the Head of Marketing to analyse spend• Working with the Sales & Marketing Director to develop and refine the dev ops process• Execute new business ABM campaign activity.• Support sales leadership with sales operations and assists in sales & marketing data integrity (CRM hygiene) • Strive to improve all funnel metrics