1) Generating marketing-attributable revenue, acquiring approximately 60 new license customers at target ACV. 2) Materially increase funnel conversion metrics.3) Driving quality leads into the new business sales environment, resulting in a YoY improvement in Lead to Opportunity conversion.

1) Driving a material increase to lead volumes and gross pipeline, translating to new business revenue2) Improve the capacity, performance, and efficiency of the marketing function3) Work closely with internal and stakeholders across the commercial functionDETAIL• Operationally own the lead gen process (Inbound & Outbound)• Ownership of the Sales Engagement Platform • Manage relationships with 3rd party suppliers• Implementing and optimising automated sequences & workflows to drive a material increase in overall lead volumes and pipeline• Ownership of AI integration with key business toolings (HubSpot, Salesforce and SalesLoft)• Ownership of Marketing MI• Provide MI and reporting data / dash boarding to management on an ongoing basis • Work closely with the Head of Marketing to analyse spend• Working with the Sales & Marketing Director to develop and refine the dev ops process• Execute new business ABM campaign activity.• Support sales leadership with sales operations and assists in sales & marketing data integrity (CRM hygiene) • Strive to improve all funnel metrics

Driving the outbound marketing strategy to support new business growth.I own the Sales Engagement Platform, optimising automated workflows to improve lead volumes and pipeline quality. My goal is to improve all funnel metrics through ongoing performance enhancements, A/B testing, and executing ABM campaigns. Ensure that the sales team talks to & works with the most relevant people & content ensuring opportunities become multi-threaded.I work closely with the Head of Marketing to analyse spend and review channel optimisation to improve our rate of return. Additionally, I provide MI and reporting data to C-level management and support sales leadership with sales operations and CRM hygiene.

Supporting the marketing team within digital marketing and customer communications for the RegTech company, TruNarrative.

Regression testing, story testing and the testing of corporate fraud and financial crime algorithms to ensure they match the outcomes required.