Matthew Withers

Matthew Withers Email and Phone Number

Marketing Manager - Events and Experience @ Dan Murphy's
Melbourne, VIC, AU
Matthew Withers's Location
Greater Melbourne Area, Australia, Australia
Matthew Withers's Contact Details

Matthew Withers work email

Matthew Withers personal email

n/a
About Matthew Withers

A dedicated and passionate marketing and events professional with over 15 years of experience working within competitive environments in the beverage and hospitality industries. I have achieved success due to my knowledge, business acumen, analytical capacity, and warm personal style. I pride myself on being a lateral thinker with an empathetic approach toward relationship development, delivering sales, marketing and events strategies that balance commercial success with innovation and creativity. I have delivered excellent results throughout my career with a deep understanding of consumer behaviour, branding, segmentation, and luxury goods. I choose to partner with inclusive organisations with a capable and empowered workforce, united on a collaborative, progressive path of sustainable success.

Matthew Withers's Current Company Details
Dan Murphy's

Dan Murphy'S

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Marketing Manager - Events and Experience
Melbourne, VIC, AU
Website:
danmurphys.com.au
Employees:
2505
Matthew Withers Work Experience Details
  • Dan Murphy'S
    Marketing Manager - Events And Experience
    Dan Murphy'S
    Melbourne, Vic, Au
    View
  • Dan Murphy'S
    Marketing Manager - Events & Experience
    Dan Murphy'S Jun 2023 - Present
    Melbourne, Au
    At Dan Murphy's, I lead the development and execution of innovative experiential marketing strategies, delivering industry-leading activations and events that showcase our brand and align with our trade plan priorities. Additionally, I manage sponsorships and partnerships, ensuring alignment with our brand vision and goals. Together, we forge meaningful connections with customers, elevate brand perceptions, and drive engagement through unforgettable brand experiences.
    View
  • Speakeasy Group
    Head Of Sales & Guest Experience
    Speakeasy Group Apr 2022 - Jun 2023
    Collingwood , Vic, Au
    During my tenure at Speakeasy Group, I leveraged my expertise in sales, marketing, and events to create unique and memorable events and elevated guest experiences at seven luxurious cocktail bars and restaurants in Melbourne and Sydney. Our portfolio included esteemed venues such as Nick & Nora's, Eau de Vie Melbourne, and Mjolner. In mid-2023, we welcomed two spectacular additions to the group, Eau de Vie Sydney and The Sanderson, the latter of which was awarded 1 hat by Terry Durack in The Good Food Guide in June, just prior to my departure.
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  • Victoria Racing Club
    Host & Maitre D' Of Birdcage
    Victoria Racing Club Nov 2022 - Nov 2022
    Flemington, Vic, Au
    As the Host & Maitre D' of The Birdcage's Villa Paradiso marquee at VRC's 2022 Melbourne Cup, I aimed to deliver exceptional guest experiences to VIP and celebrity guests. Working closely with Amaru and Food & Desire, I helped to host an all-day dining experience featuring a Mediterranean/modern European style menu and a carefully selected wine list, which included a special service and masterclass of Penfolds wines. Through my genuine and approachable demeanour, I hoped to leave a positive and lasting impression on all who attended our VIP marquee.
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  • Treasury Wine Estates
    National Account Manager On Premise - Penfolds
    Treasury Wine Estates Jun 2021 - Dec 2021
    Melbourne, Victoria, Au
    During my time with Treasury Wine Estates, I held the position of National Account Manager at Penfolds, where I oversaw the management of significant on-premise and hospitality clients. My portfolio included Crown Resorts, ALH, AVC, and Delaware North, as well as several distributors and catering firms. I was a key contributor in the successful execution of multiple high-profile events and activations, including Penfolds Derby Day at Melbourne Cup 2021 and the Penfolds Restaurant at AO in 2022.
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  • Crush Wine + Drinks
    Strategy Manager
    Crush Wine + Drinks Mar 2020 - May 2021
    Melbourne, Vic, Au
    As a Strategy Manager at Crush Wine + Drinks (now Aura Beverage Co), I contributed to the development and implementation of the company's strategic initiatives. My role involved providing guidance and counsel to the Managing Director and senior team, and I played a pivotal role in the pitching of the distribution business to new brands. Additionally, I offered my expertise in assessing and refining the organization's sales plans and strategies
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  • Joval Family Wines
    Sales Manager - Australia & New Zealand
    Joval Family Wines Sep 2019 - Nov 2019
    Abbotsford, Victoria, Au
    In 2019, in addition to my domestic responsibilities, I was engaged to manage JFW’s NZ market distributor, Red+White Cellar, based in Auckland.
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  • Joval Family Wines
    Domestic Sales Manager
    Joval Family Wines Sep 2018 - Sep 2019
    Abbotsford, Victoria, Au
    As the Domestic Sales Manager at Joval Family Wines, I oversaw the sales performance of 23 owned brands in Australia, including managing the sales of both domestic and imported brands through Red+White and Mezzanine TFWS distribution businesses. My primary focus was on driving sales growth for domestic brands like Catalina Sounds, Nanny Goat, Tar & Roses, Rising, Sticks, Mojo, Crowded House, RockBare, Cake, and Tai Nui. Throughout my tenure, I was responsible for achieving sales targets, ensuring efficient and effective sales operations, and contributing to the overall growth and success of Joval Family Wines.
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  • Champagne Billecart-Salmon
    National Brand Manager
    Champagne Billecart-Salmon Jun 2013 - Sep 2018
    Mareuil-Sur-Aÿ, Fr
    I have a proven track record of driving national sales results and brand operations in Australia for Champagne Billecart-Salmon, a highly regarded Champagne house based in Mareuil-sur-Aÿ, France. In my role, I oversaw sales, marketing, and events, working closely with the Australian distributor, Domaine Wine Shippers. My dedication to quality and pursuit of excellence align perfectly with the Champagne house's unwavering philosophy. As a testament to my contributions, I was honoured to be recognized in 2014 as a Chevalier in the Ordre Des Coteaux de Champagne, for my outstanding support, education, and service to the Champagne industry.
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  • Domaine Wine Shippers
    Key Accounts Manager - On Premise
    Domaine Wine Shippers Aug 2012 - Sep 2018
    As Key Account Manager at Domaine Wine Shippers, I managed a robust portfolio of key accounts across Victoria and Australia, spanning premium hospitality groups, hotels, and national on-premise accounts like Crown Resorts, Hyatt and Accor. I collaborated closely with brand principals to develop submissions for distribution opportunities, and recruited, trained, and mentored incoming on-premise area managers. Domestic brands include:Clarendon Hills, Turkey Flat, Woodstock, Seville Estate, Babich, Maude, Maxwell, Fraser Gallop, Singlefile, Sevenhill, Skillogalee, Hahndorf Hill, Ngeringa, Meerea Park, Ross Hill.Imported Brands include:Champagne Billecart-Salmon, Armand Rousseau, Francois Raveneau, Comte Georges de Vogue, Bouchard Pere et Fils, Jacques-Frederic Mugnier, Mongeard-Mugneret, Domaine de la Vougeraie, Blain-Gagnard, Henri Gouges and Patrick Piuze.
  • Domaine Wine Shippers
    Account Manager - On Premise
    Domaine Wine Shippers Jul 2010 - Aug 2012
  • Winehouse - Old & Rare
    Retail Sales Manager
    Winehouse - Old & Rare Aug 2007 - Aug 2010
  • Cellar Force Limited
    Direct Sales Executive
    Cellar Force Limited Jun 2005 - Jul 2007
    View
  • Cellarmasters
    Outbound Sales Representative
    Cellarmasters Nov 2004 - Jun 2005

Matthew Withers Education Details

  • Rmit University
    Rmit University
    Master Of Marketing
  • Rmit University
    Rmit University
    Graduate Certificate In Marketing
  • Edith Cowan University
    Edith Cowan University
    Bachelor Of Arts
  • Holmesglen University
    Holmesglen University
    Adv Dip In Hospitality Management
  • Federation University Australia
    Federation University Australia
    Bachelor Of Arts
  • The Scots School Albury
    The Scots School Albury
    High School Certificate Of Competence Program

Frequently Asked Questions about Matthew Withers

What company does Matthew Withers work for?

Matthew Withers works for Dan Murphy's

What is Matthew Withers's role at the current company?

Matthew Withers's current role is Marketing Manager - Events and Experience.

What is Matthew Withers's email address?

Matthew Withers's email address is ma****@****.com.au

What schools did Matthew Withers attend?

Matthew Withers attended Rmit University, Rmit University, Edith Cowan University, Holmesglen University, Federation University Australia, The Scots School Albury.

Who are Matthew Withers's colleagues?

Matthew Withers's colleagues are Byron Brake, Leonie Kenny, Ginger Finlay-Jones, Mike Pardowski, Natalie Christian, Jake Stewart, Sam Mansfield.

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