Melissa Maxwell Email & Phone Number

San Antonio, Tx, Us

San Antonio, Texas, United States

Same duties as below with a more customer facing role.

San Antonio, Texas Area

About Australia is a wholesale travel agency that specializes in travel to Australia, New Zealand, Fiji, Papua New Guinea and the South Pacific. Highlights- Managed remote team on projects. - Assist Customers over the phone and through email.- Secured co-opt partnerships with tourism bureaus and airlines (Tourism New Zealand, Air New Zealand, Tourism Fiji, Fiji Airways, Destination New South Wales, Virgin Australia, etc.).- Negotiated tactical rate programs and allocations with hotels in our portfolio. Researched rates to ensure competitive edge. Supplied relevant data insights to secure relationships, ensuring additional promotions. - Analyzed hotel and vendor contracts to create accurate travel package terms and conditions, and program auto-quoting tool to ensure special event, stop sells and blackouts were accounted for. --Increased stays in Tasmania by 325% through a 3-month marketing program in partnership with Tourism Tasmania and Tourism Australia. - Increased average room night bookings in Melbourne by 33%, surpassing campaign goals and achieving a 10:1 ROI. - Developed portfolio of Fiji hotel products and secured promotional rates in preparation for new brand launch.- Support sales staff of 10, creating processes and tools, providing technical support and increasing sale conversion by 32%.- On-board sales staff, train and coach staff in programs and best practices to ensure revenue goals are met.- Optimized campaign landing pages with A/B testing and user data insights, increasing conversion by 60%.- Created a lead nurturing program discovering an underutilized marketing channel to increase sales.- Automated “Welcome Home” process (end of buying cycle) resulting in a 62.5% increase in the number of Google reviews within 3 months.- Effectively executed multiple overlapping high impact campaigns demonstrating organization, time-management and attention to detail. - Enforced data entry standards to ensure accurate tracking and reporting.

Austin, Texas Area

Teamings is the first full-service meeting solutions provider to really focus on what makes meetings truly successful, the objective. We provide you with the right technology, configured to focus your people on your meeting's objective. Highlights:- Worked with hotel partners to secure conference and incentive accommodation. - Planned the sales/marketing integration process with the goal of creating a marketing funnel that was a true extension of the sales funnel and a loyalty engine to drive referrals.- Developed new website and lead generation programs, turning a 100% Cold Call business into a lead generation machine. - Conducted client experience interviews to gather in-depth testimonials, quantitative market research and uncover customer journeys. - Developed personas and lead nurturing workflows for each vertical’s specific pain points to guide them down the funnel.- Created demand generation webinar program which resulted in a 43% decrease in the Average Sale Cycle Length of the leads. Manage Sales/Marketing Integration;Manage Demand Generation;Create Content (blogs, e-books, landing pages, success stories, webinars/webcasts, downloads, e-mails, whitepapers);Manage Social Media;Manage Ad Buys;Edit and Manage Website;Create/Follow Marketing Process;Inbound Marketing;Outbound Marketing;Manage Databases;SaleForce Administration;HubSpot Administration;Create and Oversee Promotional Events;And Other Duties As Assigned.

Austin, Tx

Sacramento, California Area

In addition to managing promotions at RADIO 94.7 and being the Digital Marketing Specialist at Entercom, I was also promoted to Promotion Director of Star 106,5 in the summer of 2013. This was an amazing opportunity that allowed me to help build another new brand in Sacramento under the direction of yet another amazing Program Director! This experience really widened my marketing breadth, introducing me to another target demo with different needs, wants and lifestyles. I also had more opportunities to meet with clients, explain the various tools and promotions and find ways to make our resources work for their marketing objectives. With more responsibilities, I was compelled to improve my organization and time management skills. I ultimately created an organization system that gave me and my team the tools we needed to get our jobs done effectively and efficiently.

Sacramento, California Area

In addition to my duties as Promotional Director for KKDO and KBZC, I was also the Digital Marketing Specialist for six of the leading Sacramento radio stations. In this capacity, I operated as an asset to our local marketing and sales teams. My resourcefulness and ability to develop creative and digital marketing strategies was cited as a reason for this promotion. Act as lesion between corporate and our local marketing and sales teams; Act as lesion between legal department and local marketing and sales teams; Deliver dynamic and effective digital ideas and content; Advance innovative digital campaigns and brand principles that drive web traffic, social metrics and database growth; Track Social Networking efforts across six brands; Ensure flawless execution across digital touch points; Engage internal resources, third-party assets and personnel to support marketing efforts; Advance digital marketing knowledge via regular team meetings; Oversee sales campaigns to ensure compliance with contest rules and company policy; Explore new brand-building opportunities; Act as digital asset expert for local marketing team; And assist clients with Social Network analysis.

Sacramento, California Area

Being the Promotion Director of a new radio station was a great learning experience because I was able to assist with the creation and development of a new brand. I also created and executed marketing campaigns which helped our brand go from being a relativity unknown frequency to one of the top rated radio stations in Sacramento. In this role, I was described as 'a triple threat,' educated and hard-working with excellence people-skills. One of my accomplishments involved creating a social media marketing campaign that doubled our on-line following. Time after time, my innovative thinking and project execution put my talent in the spotlight. I also created an innovative campaign that not only markets our brand, but deepens our connection with our customers, provides an interactive sponsorship for our clients and supplies us with valuable market research to improve our brand. This text based campaign also increased engagement on our social media platforms and traffic to our website. This idea was the first of it's kind. It was highlighted in an industry on-line magazine and picked up by several radio stations around the country. Create and execute marketing and promotional campaigns for our station and our clients; Conduct and analyze market research; Website maintenance; Manage other digital assets; Graphic design for web and print; Organize the promotional campaign calendar; Act as a liaison between the radio station and its listeners; Plan events; Produce videos; Create on-line content; Write proposals; Act as a liaison between the programming and sales departments; Oversee the promotions staff and interns; Manage talent; Maintain working relationships with clients, record labels and promoters; Oversee contesting and prize fulfillment; Maintain files; Regulatory compliance.

Sacramento, California Area

In the beginning, I worked as a brand ambassador, promoting various radio stations and our clients 'on the streets'. After a short time, I advanced and adapted the position to meet changes in the industry. My main duties included graphic design, contest management, social networking and digital content creation. Assist in the development and execution of marketing campaigns and promotional requests for various clients; Website maintenance; Digital assets maintenance; Social media presence for various brands; Assist with event planning; On-line contesting; Graphic design; General office duties; Prize fulfillment; And on-site promotions.

Sacramento, California Area

I secured a freelance position at BareBones Workwear to gain retail marketing experience. BareBones WorkWear is a locally owned work wear retail establishment with five stores and a growing web presence. Through this position I am able to learn and implement retail marketing techniques I wouldn't have through media marketing alone. Such techniques include SEO, SEM, display methods, point of sale standard, retail marketing strategies, and database building without the power of mass media. Create weekly graphic promotional e-mails; Create promotional graphics for promotional campaigns; Manage Facebook Page; Create and manage social campaigns; Manage Google Ads; Manage store listings across digital touch points; Create case studies for vendors; Create store signs, snips and templates; Design merchandise labels and packaging; And create one-sheets for outside sales team.

Sacramento, California Area

Here I performed general office work for the nonprofit association, CAPPS. I managed the member database and took care of both accounts payable and receivable. I created direct mail pieces, newsletters, press releases and letters to state legislators. I was also solely responsible for website content. Additionally, I assisted in planning the association's annual conference. Managed member database; Author, compile and send direct mail and newsletters; Wrote letters to legislators and press releases; Accounts payable; Accounts receivable; Reception; General clerical duties; Website maintenance; Scheduling; Assist with the planning of an annual conference.

Sacramento, California Area

Working for ASI, Inc. as the college radio station manager was a wonderful leadership opportunity. In this role, I was described as determined and committed to excellence while still being able to maintain a friendly and easy going nature. I took on large projects and changed the program from a glorified social club to a meaningful student program with actual learning opportunities. Notably, I built our website, started an on-line stream, started an underwriting (sales) department to fund the creation of six paid student positions, started a station magazine, brought in professions to mentor students and ensured nearly every professional interest could be developed with this student program. Most importantly, I ensured the program provided a fun and interesting way to be involved with the university, which helps with student retention. Oversee the daily activities of the student run radio station; Recruiting, supervising, managing and training 50 volunteers and 7 paid employees; Developed and ensured the implementation of station programs, policies and procedures by regularly evaluating the needs of the station, staff volunteers, students and listeners; Act as a liaison between students, ASI, Inc and university administration; Planning weekly meetings and presentations; Find learning opportunities for students; Maintain studio equipment; Write and update procedure manuals; Write and update job descriptions; Read, understand, summarize and explain complicated technical and legislative regulations to supervisors and staff; Marketing; Promotions; Sales; Website maintenance; Audio production; And budget management.