• Responsible for the global creative lead for the Golf Division of Wilson Sporting Goods Co. • Works cohesively with Marketing, Innovation, Social Media & Sales Teams to align the visual voice of the brand• Oversees and collaborates with a team of full time designers and image specialists for brand consistency• Manages project workflow daily to assess and define the scope of work & key milestones for the creative team• Dictates photography direction for onsite and studio… Show more • Responsible for the global creative lead for the Golf Division of Wilson Sporting Goods Co. • Works cohesively with Marketing, Innovation, Social Media & Sales Teams to align the visual voice of the brand• Oversees and collaborates with a team of full time designers and image specialists for brand consistency• Manages project workflow daily to assess and define the scope of work & key milestones for the creative team• Dictates photography direction for onsite and studio photography shoots for athletes, models & products• Experience with developing commercial scripts, storyboarding TV spots and art directing commercial shoots• Defines product cosmetics, campaign visuals, packaging, in-store & digital solutions on a global scale• Communicates daily with outside resources and vendors internationally for product, graphic & digital needs• Manages budget spends while still pushing for superior creative and trend setting solutions Show less

• Promoted to Art Director• Managed design projects to be completed on time and within budget• Developed creative materials to support marketing strategies while maintaining brand consistency• Defined identity and graphics for the premium product lines that were launched on a global scale• Created campaign support materials for in-store p.o.p, product packaging, traditional and online advertising• Collaborated with designers in a fast paced environment while producing… Show more • Promoted to Art Director• Managed design projects to be completed on time and within budget• Developed creative materials to support marketing strategies while maintaining brand consistency• Defined identity and graphics for the premium product lines that were launched on a global scale• Created campaign support materials for in-store p.o.p, product packaging, traditional and online advertising• Collaborated with designers in a fast paced environment while producing high-level creative solutions Show less

• Promoted to Senior Designer• Balanced the responsibilities of designing for both the Golf and Racket divisions within Wilson• Collaborated with Art Directors, Marketing and Product Managers for feedback to ensure brand consistency• Designed marketing support materials such as catalogs, brochures, product packaging and digital materials• Developed recreational product identity and cosmetics on a global scale

• Founded by a small collective of designers and creative professionals• Specializes in areas of brand strategy, identity, marketing concepts, advertising and website development• Offers a collaborative agency experience by tapping into multiple creative resources

• Collaborates graphic conceptualization and execution with a small in house design staff• Responsible for account management, budget development and contracting vendors • Communicates creative direction and strategy to clients

• Art Director for a boutique agency that excelled in design and development of programs for the non-profit industry• Primarily focused in package and direct mail design for annual fund campaigns, membership retention and acquisition• Offered strategic branding solutions, marketing concepts and fully integrated design campaign platforms