I lead a consultancy specialized in branding, product development and business strategy, complemented by a robust national and international sourcing service for key products and brands.Committed to promoting and accelerating business, adapting to the dynamics of any market to guarantee the success and expansion of our clients.• Expert in product development and business strategy. Advanced analytics to uncover insights and drive informed decisions.• We promote businesses with innovative and strategic vision. Tailored solutions for process optimization and sustainable growth.• Committed to the growth and success of our clients. Streamlining operations to improve productivity and reduce costs.

As the Chief Product Officer (CPO) at Hannun, I played a pivotal role in steering the company towards a successful listing on the BME Growth stock exchange while also serving as a member of the executive leadership team.My responsibilities included overseeing the entire product strategy, from conceptualization to execution, ensuring alignment with business objectives and market trends. Leveraging a data-driven approach, I led initiatives to optimize our product portfolio, driving revenue growth and enhancing our competitive position.Furthermore, as a key member of the executive committee, I contributed strategic insights and collaborated closely with other department heads to align product initiatives with broader organizational goals. This cross-functional collaboration was instrumental in fostering innovation and driving overall business performance.Through effective leadership and strategic vision, I helped position Hannun as an attractive investment opportunity, ultimately facilitating our successful listing on the BME Growth stock exchange. This achievement reflects our commitment to delivering value to shareholders while further solidifying Hannun's position as a leader in the market.• Key in IPO: I led Hannun towards a successful IPOat BME Growth.• Product analytical strategist: From idea to market,aligning with goals and trends.• Leadership with vision: I positioned Hannun as an investmentattracts in the market.

Developing Mascotavegana, an online shop for vegan pet products, we took a comprehensive approach from conception to launch.First, we focused on creating an attractive brand identity that would connect with our target audience. This involved designing a logo, selecting brand colors, and crafting a message that communicated our commitment to cruelty-free and environmentally friendly pet care.Next, we embark on the design and programming of the website itself. We set out to create a user-friendly interface that would display our range of products in an attractive way, ensuring easy navigation and a secure purchasing process. Our team of designers and developers collaborated closely to ensure that the functionality and design of the website were aligned with our brand image.Project management played a crucial role in coordinating various tasks and milestones throughout the development of the website. We set clear deadlines, assigned responsibilities, and monitored progress to ensure the project stayed on track for a timely launch.Once the website was ready, we initiated a go-to-market strategy to raise awareness and drive traffic to Mascotavegana. This included targeted online marketing campaigns on social media platforms, email marketing, and collaborations with influencers and pet-related communities.Throughout the entire process, our focus remained on delivering a seamless shopping experience for our customers while promoting our values ​​of compassion, sustainability and animal welfare. Mascotavegana represents not only a commercial venture, but also a commitment to generating a positive impact on the lives of pets and their owners.• Founder and CEO of MascotaVegana, innovation in ecommerce of vegan pet products.• Promoting positive change in the care of pets with an ethical and responsible business model.• Collaborations with influencers and pet-friendly communities to enhance the reach.

- Official Distribution Partnership: Established a strategic partnership with Hill's Pet Nutrition to serve as the exclusive national distributor of their premium pet food products.- Comprehensive Distribution Network: Developed and managed a robust distribution network, ensuring nationwide availability of Hill's Science Diet, Prescription Diet, and other product lines across various retail channels and veterinary clinics.- Supply Chain Management: Implemented efficient supply chain processes to optimize logistics, warehousing, and inventory management, maintaining consistent product availability and minimizing stockouts.- Retail Partnerships: Collaborated with leading pet retailers and e-commerce platforms to expand the market reach and enhance customer accessibility to Hill's products.- Veterinary Collaborations: Worked closely with veterinary professionals and clinics to support the use of Hill's specialized dietary solutions, providing training and educational resources on pet nutrition.- Marketing and Promotions: Designed and executed targeted marketing campaigns to increase brand awareness and drive sales, utilizing both digital and traditional media channels.- Customer Service Excellence: Prioritized exceptional customer service by establishing dedicated support teams to assist retailers, veterinarians, and pet owners with inquiries and product information.- Sustainability Initiatives: Advocated for sustainable practices within the distribution network, aligning with Hill's commitment to environmental responsibility.

Medicanimal.com is part of Kokoba Group Ltd. and they are leaders in the UK online pet market and second in Europe. With a turnover of more than 100 M €, it has 3 warehouses in Europe, and sells through 6 countries (England, Spain, France, Germany, Holland and Austria).Integrated in the team as a Consultant in the Business and Marketing Department, as Category & Private Label Manager, I was responsible for:- Creation and development of their own brand: search, negotiation and management ofsuppliers.- Elaboration of the business plan, management of the design and supervision of more than 260 skus own brand.- Define and supervise the overall product strategy: category development, new product incorporation, cataloguing and general optimization of the catalogue.- Measurement, analysis and continuous monitoring of rotation, margins and net contribution.- Coordination of product and price variables in the promotional campaigns andtracking their effect on sales.

- Program Implementation Leadership: Led the successful implementation of a new management software across all business units, including two pastry shops, two cafes, a production workshop, and a pastry school.- Process Review and Improvement: Conducted a thorough review and restructured key business processes to enhance efficiency and effectiveness. - Sales Management: Streamlined the sales processes, ensuring seamless integration with the new management system. - Purchasing System: Optimized the procurement procedures to ensure timely and cost-effective sourcing of ingredients and supplies. - Stock Control: Established robust inventory management protocols to maintain optimal stock levels and reduce waste. - Production Oversight: Implemented production control mechanisms to monitor and improve output quality and consistency. - Cost Management: Introduced comprehensive cost control measures to track and manage expenses effectively. - Traceability: Ensured full traceability of products from raw materials to finished goods, complying with industry standards and regulations.By overseeing the integration of the new management program and refining operational processes, I have contributed to Pastelerías Pathelin's reputation for excellence and operational efficiency, supporting its growth and continued success as a leading pastry brand in Málaga.

Tiendanimal, a leading pet care and services retailer based in Málaga, is the number one online petshop in Spain, and has significantly expanded its presence over the years. As of 2024, Tiendanimal operates 64 stores in Spain and one in Portugal, with plans to continue growing rapidly, adding approximately 15 new stores annually​Working in the Bussines and Marketing Department, with 4 people in my team, as a Product and Brand Manager my mainly role was:- Benchmarking of product and price.- Develop all the range product: searching suppliers, negociating and managing providers.- Negociate all the conditions and terms with all the suppliers (discounts, promotional activity,new entries ...)- Assist with the development of the annual marketing plan and for controlling advertising,promotion and sales in accordance with the annual marketing plan.- Responsible for preparing product forecasts, and constantly monitoring inventory levels toensure supply timelines.- Develop, manage and implement marketing plan and activities that generate profitable volumegrowth and support brand building, looking for opportunities to improve the categories.- Manage launches and re-launches preparation and implementation, according to agreed plansand within assigned budget.- Create and develop the OEM brands, 360o concept.- Managing and delivering product go-to-market plans.- Set the global pricing policy: setting margins and positioning against competitors.

Professional advisory and management service for the companies in the sector of supply of building materials.The objetive is to reduce the purchasing department costs, through outsourcing partially or completely.- Updating rates and articles.- Calculate gross margin and propose prices and promotions.- Prepare dossiers for special operations.- Find new products- Negotiate with providers.- Audit the real situation about purchases in the company.- Advisory in recruitment for new providers and sales opportunites.

Manager and partner, creating the first database with providers united information for the ceramics and construction materials warehouses.• Design the entire online platform, together with the technical director.• Negotiating with suppliers and groups to get into the platform.• Marketing.• Analyzing the technical and sales reports.• 400,000 items and more than 300 top-level manufacturers signed in the first year.• Support from the main associations, institutions and purchasing groups in the sector: ASCER, ANDIMAC, BIGMAT, GAMMA, etc.

A leading group in the construction materials distribution sector.• Analyzed, reviewed, and improved department processes, reducing department costs by 60%.• Managed stock control and average replenishment time, reducing inventory by 30% and decreasing supply times from 20 days to 7.• Negotiated with suppliers and managed supplies for national and international projects (e.g., Málaga Metro, Málaga Airport, Gibraltar Airport, “Covirán” supermarket chain, national “Toyota” dealerships, national “Burger King” chain, Cuba Airport).• Implemented and monitored ISO9001 standards in the purchasing department, serving as an internal auditor to control quality indicators.Other roles held during this period:• (2009 – 2011) Grup Gamma S.L.: Member of the national strategic committee.• (2009 – 2010) Sales Manager.• (2001 – 2002) Head of the IT Department.• (2000 – 2001) E-commerce Area Manager.

Inside Appropriations Department: Development administrative works, as cumplimentation DUA for the tankers. Implementation of samples letters, documents and worksheets for the tankers control and tracking.