Montse Jodar work email
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Montse Jodar personal email
Strong native digital business management in an innovative & agile environment gained running a business as a CEO in a startup combined with a solid and holistic career in top FMCG developing different roles within Marketing and Sales/Trade for over +15 years.Strengths: Vision, strategic and innovative approach. Performance and results-driven with the ability to make things happen. Skills: Business and Marketing Strategy, Digital Transformation, Innovation, Communication and Brand Management, People Management, Leadership, Ability to transform data into insights to drive value Business Administration Bachelor (Pompeu Fabra) and Masters in Marketing (ESADE) and Masters in Internet Business -MIB- (ISDI). Native Spanish and Catalan, and fluent in English.
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Chief Marketing OfficerGrupo CacaolatBarcelona, Ct, Es
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Chief Marketing OfficerGrupo Cacaolat Dec 2022 - PresentSanta Coloma De Gramenet, Barcelona, Es -
Member Of Executive BoardUmanresa-Fundació Universitària Del Bages (Fub) May 2021 - PresentManresa, Barcelona, Es -
Mentor And Teacher In Master Internet Business (Mib) And Other Programs (Dibex, In-Companies...)Isdi Sep 2016 - PresentMadrid, Madrid, EsMentorship to students along all programs to develop a real business and digital transformation project -
Head Of DigitalGrandvision Spain Jul 2020 - Sep 2022Barcelona, Catalonia, EsResponsible for the digital transformation and the omnichannel strategy of the company in Spain. Developing new projects to contribute to the growth and new business for the company -
International Marketing Manager - Digital SolutionsRoche Jan 2020 - Jun 2020Switzerland 🇨🇭 , ChDeveloping Digital Solutions to create the new integrated personalized Diabetes management ecosystem.Contributing Roche Diabetes Care to transform the traditional business into the new health arena. -
CeoSkingdom Oct 2018 - Nov 2019Barcelona, Barcelona, EsSkingdom is a native digital company born with the aim of revolutionizing the skin care market through the personalization of treatments as they are created with only the active principles that each skin type needs. The personalization of the treatments is made by an unique algorithm created by the best dermatologists. We want to build the "intelligent skincare" with Skingdom products: 1). Powerfull because they are personalized and only carry the ingredients that your skin needs. 2). Natural clean beauty: free toxic (parabens, mineral oils, silicones) and eco-friendly 3). Simple: 3-step routine use 4). Honest and transparent 5). Smart price: full treatment for 49€ -
Marketing ManagerIdilia Foods Jun 2016 - Sep 2018Barcelona, Spain, EsResponsible to development&growth of 3 brands: Nocilla (spreads), Paladin (cocoa drinks) and Mesura (sweetener)Full accountability & ownership on Strategy, Innovation, Communication, Design, Pricing & Activation of these brands. -
Marketing ManagerBalancelabs (Pharmaceutical Esteve & Calidad Pascual) May 2015 - May 2016Reporting to the General Manager, I am responsible for definition and implementation of Consumer Marketing strategy: target definition, brand positioning, communication, digital strategy (including e-commerce), innovation pipeline, packaging, pricing policy and trade activation.BalanceLabs is a joint venture between Esteve and Calidad Pascual.
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Marketing Martini Manager Southern EuropeBacardi Nov 2014 - May 2015Pembroke, BmReporting to Martini Marketing Director Southern Europe (Spain, Portugal, France, Italy and Greece), responsible for:- Iberian vermouth category, developing Martini brand. Expand my last role to Portuguese market. . Martini is the biggest brand in the company portfolio in Iberia.- Launch a new premium segment for the brand for all Southern Europe regions (concept definition, strategy and launching plan, pricing and promotion, P&L) -
Group Product Manager MartiniBacardi Apr 2012 - Nov 2014Pembroke, Bm- Responsible for the Martini Brand in Spain.- Strategy development along with defining the Marketing Plan in order to accomplish brand objectives like: target volume, P&L, image values and digital KPIs.- Responsible for all brand activations: execution-trade, digital, PR, consumer research, etc. - Budget control and management as well as analysis and measurement of the ROI of the carried actions.- Responsible of external sales force of 8 people and a national Brand Ambassador- Coordination and management of a team of four people: follow up of all projects and actions as well as personalised development of their talent and skills.
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Brand Manager LaysPepsico Sep 2008 - Mar 2012Purchase, New York, Us- Strategy and Marketing Plans development for all for Premium and Value brands (Artesanas, Gourmet, Baked, Al Plato, Santa Ana) in Iberia. - Responsible for innovation projects for Lays and Sunbites: identifying and follow up of new innovation opportunities, running all new products launches phases: concept development, industrial-R&D development, positioning, segmentation and tactical actions of the MKT mix.- Definition and execution of the accurate consumer actions in order to ensure the growth of the brands. Control and management of the budget as well as analysis and measurement of the ROI.- Management and follow-up of the P&L for the brands assigned in order to introduce corrective measures if required.- Mentor and support a team of two in their projects and actions. -
Trade Marketing ExecutivePepsico Jan 2007 - Sep 2008Purchase, New York, Us- Analysis, identification and quantification of new business opportunities for trade channels. - New products launches adapted to the needs of different trade channels: carrying out market research, R&D development, P&L analysis, coordination among different operative departments like factory, buying, planning, etc. - Responsible for the Revenue Management Project of the Non-organised channel. - Management projects of Category Management.
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Marketing Fundamentals ProfessorUniversitat Oberta De Catalunya (Uoc) Sep 2005 - Feb 2011Barcelona, Barcelona, EsManagement of classes of 60-80 students taking Business Administration Bachelor. -
Product ManagerGallina Blanca 2003 - 2007Hospitalet De Llobregat, Barcelona, Es- Carrying out the strategic and operative marketing plans for the category of products assigned.- Running all phases for the assigned projects: concept development, industrial-R&D development, positioning, segmentation and tactical actions of the MKT mix.- Management and follow-up of the P&L for the category of products assigned in order to introduce corrective measures if required. -
Executive AccountKantar Worldpanel España 1999 - 2003London, Gb- Management of the research tasks for the clients assigned: design and negotiation of proposals, regular analyses and presentations, management of internal processes. - Design, implementation and enforcement of budgets and Marketing plans for each account.- New business development: searching and adding new customers to my account.
Montse Jodar Skills
Montse Jodar Education Details
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IsdiData Management Executive Program (Daex) -
IsdiMaster Internet Business (Mib)
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Foxize SchoolDigital Marketing
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EsadeMarketing
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Universitat Pompeu FabraBachelor Of Business Administration
Frequently Asked Questions about Montse Jodar
What company does Montse Jodar work for?
Montse Jodar works for Grupo Cacaolat
What is Montse Jodar's role at the current company?
Montse Jodar's current role is Chief Marketing Officer.
What is Montse Jodar's email address?
Montse Jodar's email address is mo****@****ahoo.es
What schools did Montse Jodar attend?
Montse Jodar attended Isdi, Isdi, Foxize School, Esade, Universitat Pompeu Fabra.
What are some of Montse Jodar's interests?
Montse Jodar has interest in Runnig, Economic Empowerment, Pádel, New Business, Environment, Digital Trainning, Poverty Alleviation, Sports, Ski, Human Rights.
What skills is Montse Jodar known for?
Montse Jodar has skills like Marketing Comercial, Estrategia De Mercadotecnia, Marketing Management, Customer Insight, Brand Management, Mercadotecnia, Marketing Strategy, Strategy, Marketing, Business Strategy, Estrategia, Management.
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