Maura Johnston Email & Phone Number

Automotive Market Research. Experienced. Knowledgable. Advanced Product Research Manager---Manage quantitative and qualitative studies which take a variety of forms including: internet surveys, ethnographies, focus groups, concept, theme, and product clinics. Validate target customer, provide initial consumer feedback, determine target product offerings to maximize profit, provide input on design elements that resonate with potential target customers, validate stimulus imagery, test and provide feedback for marketing communications, pricing and overall appeal. My role is to design, quote and execute projects. Key steps to actionable results include: hypothesis development, sample plans, screening criteria, questionnaires, discussion guides, weighting, data analysis, reporting results in a compelling way, and making actionable recommendations to the organization. Other research experience includes: advertising development (all phases), customer relationship management, satisfaction studies, B2B, and buyer studies."The most important thing is not to stop questioning. One cannot help but be in awe when he contemplates the mysteries of eternity, of life, of the marvelous structure of reality. It is enough if one tries merely to comprehend a little of this mystery every day. Never lose a holy curiosity." -- EinsteinSpecialties: Automotive Market ResearchGlobal market research experience: U. S., Europe, Asia and Australia

Listed skills include Market Research, Automotive, Marketing Research, Qualitative Research, and 12 others.

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  Market Research

  Ford Motor Company

  Grand Marais, Mi, Us