Matthew Johnston Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Happy Dad is an easy-to-drink hard seltzer with low carbonation, simple and refreshing flavours with no strange aftertaste. Founded in June of 2021, they are one of the most followed alcohol brands on social media with over 1.5 million followers (www.happydad.com).

Mississauga, Ontario

Notable DJ Events:• Happy Dad Hard Seltzer Friends & Family Ontario Launch• Yorkville Murals• Red Bull Summer Patio Party• Get On My Level Official Afterparty• The Ballroom Bowl Cinco de Mayo• Red Bull Christmas Party• Red Bull Halloween Party• Best Buy Christmas Party• Canadian Tire Christmas Party• Burger Priest Openings• Toronto Maple Leafs Alumni Charity Game• Toronto Subaru Club Annual Hyper Meet• Blue Mountain Opening Days• Ontario Walk & Roll to Cure FSHD• Ontario Hockey Federation (OHF) Provincials• Recipe Unlimited Conference

Toronto, Ontario, Canada

Founded in 1987, Red Bull has been giving wiiings to people and ideas. They entered the Canadian market in 2004 and have grown rapidly continuing to be the #1 energy drink in Canada along with all of North America (www.redbull.com).Responsibilities:• Implemented a regional marketing and sales plan centred around the event vehicle• Acted as the primary point of contact between Red Bull and third-party partners for supported events, ensuring seamless communication and successful collaboration• Took on the role of leading and delegating tasks for brand Student Marketeers (Brand Ambassadors), ensuring effective event execution and brand promotion• Collaborated with the Media Network and Programming teams to identify content opportunities for social channels

Brampton, Ontario, Canada

With over 55,000 employees, 29 snack brands, Frito-Lay is one of the most popular snack companies in North America. With products including Lay’s, Doritos, Cheetos, and many more, Frito-Lay has a diverse product line delivering high-quality snacks to pantries all over the world. (www.fritolay.com).Responsibilities:• Identified changing customer needs through a constant review of the highest-selling products• Developed assigned accounts relative to sales volume, market share, product distribution, and space allocation• Sold and executed national and local promotions, soliciting placement of incremental marketing equipment, displays, and racks• Managed inventory to ensure balanced accounts and fresh products for customers

Toronto, Ontario, Canada

Castle Kitchen Foods was founded in 2013 with a mission to create great-tasting, healthy food that everyone can enjoy, regardless of food restrictions or allergies, Castle Kitchen Foods markets products for the retail, foodservice and online sectors that are sold throughout North America (www.castlekitchenfoods.com).Responsibilities:• Communicated and coordinated planogram execution with store management• Established and maintained proper high-traffic displays, resulting in increased sales• Configured and arranged up-to-date advertising and marketing displays• Provide market feedback and insights to help improve marketing and sales strategies

Mississauga, Ontario

Matt and Steve's was founded in 2000 with the product "THE EXTREME BEAN™". Since then, they have been growing by manufacturing and marketing their products in the retail and foodservice sector that are sold throughout North America (www.mattandsteve.com).Responsibilities:• Administered and supervised comprehensive inventory management to guarantee seamless product flow and mitigate disruptions in the supply chain• Implemented a cutting-edge inventory system, enhancing accessibility to product SKUs and facilitating streamlined shipment processes• Amplified operational efficiencies by developing production logs and optimizing ordering systems • Printed, picked and packed items for shipment within North America through Shopify

Mississauga, Ontario, Canada

• Created and developed checklists that improved safety and product quality• Helped with deliveries, packaging, and shipments• Trained staff on material handling and safety protocols

Mississauga, Ontario, Canada

• Worked in a production line handling raw material• Inspect machinery to ensure smooth flow on the production line• Maintained a clean and sanitized work area under food safety guidelines

Diploma, Electronic Music Production

Bachelor Of Commerce - Bcom, Marketing/Marketing Management, General

Activities and Societies: DECA U Guelph Delegate