Responsible for establishing Eaton as a valued brand in EMEA through developing and executing coordinated thought leadership and influence campaigns in close partnership with the teams for Eaton's Electrical, Hydraulics, Filtration, Vehicle and Aerospace businesses; managing the reputation of Eaton to ensure risks, issues and crises are mitigated and that the company image is enhanced across all activities; driving employee engagement communication for corporate and electrical sectors to deliver increasingly passionate and active personnel at work and within their communities

Developing and executing communications strategies that build Eaton’s image and reputation and increase understanding of its Electrical, Hydraulics, Filtration, Vehicle and Aerospace businesses, solutions and services across the region.Public affairs: Lead efforts to position Eaton with internal and external stakeholders (customers, competitors, government agencies and employees); manage and leverage key growth announcements through media activity to generate high brand awareness and media engagement. Brand reputation: Manage and react to crisis situations by providing advice, support and guidance to local HR, legal, EHS and operational teams; facilitate regional crisis communications courses to ensure awareness of and adherence to process to protect brand; lead media and company message training to ensure awareness of and adherence to process in dealing with the media.Thought leadership: Create and execute multimedia thought leadership communication campaigns to drive brand awareness and stakeholder engagement across the EMEA region and in targeted geographies.Digital communications: Build out Eaton's online brand through web, mobile and social media and facilitate more impactful customer experienceLearning & development: Develop, facilitate and moderate sales / marcoms / media trainings for a mix of sales and marketing leaders across all businesses to deliver a best practice organization that delivers strong brand awareness and demand creation

Responsible for the communication planning and activation for the host site of alpine skiing for the 3rd Winter Youth Olympic Games in Les Diablerets from 9-22 January 2020.Managing the communication, Look of the Games and protocol / guests during the events in Les Diablerets

Developing and communicating strong company messaging & driving Schneider Electric brand awareness and understanding through effective Industry Analyst Relations, Speaking Opportunities, demo centre usage and education programs to deliver strong thought & opinion leadership. Ensuring the deployment & marketing of key company-wide programs driving greater customer & partner intimacy, Energy education & student / university relationsKey Achievements•Chairman & CEO level speeches to governments & business; international activity as a public speaker•Sponsorship & hospitality, including the first title sponsorship of the Paris Marathon, driving customer & employee engagement via a team of 1,200 runners, significant brand visibility with 69% unaided awareness of the company’s association with the marathon•Online programs to drive education in energy efficiency, with, to date, over 340,000 registrations from 115 countries, and over 200,000 courses taken.•Corporate campaign concepts, planning & delivery, generating over 8bn impressions, close to €1bn in opportunities and adding over 7.5m names to our database over 3 years.•Major trade show and company-hosted events in 8 locations in 5 countries at the same time, covering 10,000m² of exhibition space, over 600 speaking sessions, 162 press interviews, coordinated by close to 500 SE staff, delivering 19,200 unique visitors worldwide and generated €526m of qualified opportunities•Transverse strategic alliance & technology partner program with over 30 partners signed worldwide

Leading the company on solution & segment marketing focus, planning & prioritisation, driving growth in customers, sales, profitability, ROI & brand awareness and creating demand through the design, creation and deployment of solution, segment and transverse marketing campaigns worldwide in all areas of the company.Key Achievements/Responsibilities:•Creation & deployment of Energy University to drive education in energy efficiency for all. To date, over 340,000 people have registered from 115 countries, over 200,000 courses have been taken and 90% would recommend.•Company messaging & content for and participation in key thought leadership events including the World Future Energy Summit (generating over 500 strong leads, 11 speaking opportunities, 20 press interviews & increased brand awareness)•Developed a new branding & approach for solution architectures within the company which has become a key differentiating factor for the company worldwide•Developed market communication prioritisation process across all divisions to deliver focused communication action, moving from a decentralised, low impact sales support model to a high impact demand creation campaign model

Support of 29 countries establishing a plan for sustainable & profitable OEM sales growth through developing & implementing market understanding, customer insight & analysis, organisational & competency development. The creation & deployment of a communication programme that creates and reinforces the image of Schneider Electric as a real solution provider in the eyes of our customers.Key Achievements:- Created and deployed a structured program to help countries drive their market understanding, organisational development and focus to best satisfy their customers and generate sustainable growth- Created a multi-function & multi-department project team to drive the development of the OEM communication plan- Delivered the first deep customer oriented internet site being deployed in countries worldwide- Created and implemented a new global OEM internal and external communication structure and programme- Created and deployed a global launch event for over 1000 customers to enhance their understanding and experience of Schneider Electric as a real solution provider, generating very high satisfaction levels and several million euros of business.

Key Purpose: drive the creation of a strong OEM application approach world-wide, whilst ensuring the development & deployment of application skills & knowledge and managing the facilitation of the global OEM community.Key achievements:- Developed and had business case agreed for the implementation of a new OEM business model to generate 80m€ incremental business, including the recruitment of 90 new application engineers across 7 countries which is now nearing completion.- Created and implemented the Global Application Business Plans (direction, focus, opportunity, offer, competition & tools) which assist countries in rapidly developing local actions plans. The 6 initial plans have now been developed into 35 local action plans in more than 10 countries.- Created a new “application” vision & presence at Initi@tive which has now become the standard for presenting a non-product approach in 2007.- Grew the Application Centre Community to over 500 people and developed and delivered the annual OEM Events enabling over 200 OEM experts from more than 40 countries to improve their knowledge and exchange, share and develop opportunities for improved customer satisfaction and growth.

Key Purpose:The creation, implementation and management of the strategies and plans to deliver a true customer marketing focus and drive demand & awareness across target industrial customer types and market segments.ResponsibilitiesManagement of a team of 4 to ensure the development, implementation & measurement of industrial customer & market segment strategies and plans for the UK market.Integration and management of the marketing and sales processes to deliver targeted customer and business opportunities.Development of the tools to create awareness & demand in the UK industrial market for the complete Schneider Electric offer.Work closely with the corporate Customer & Market division in France to develop & exploit OEM customer strategies and offers.

Key Purpose:To drive UK Marketing strategy development and integration whilst ensuring effective delivery of business plans and campaigns to agreed timescales and budgetsResponsibilitiesDevelopment, creation, management and communication of the UK Marketing Plan.Development and integration of Marketing and Business planning across the UK businessManagement of Business Planning (incl proposal guidance, advice & support) for the UK Executive Management TeamManagement of internal mktg. communication to ensure awareness & integration of UK Marketing capabilities, plans & activities

Key Purpose: the research, development, implementation of customer marketing programmes, to fundamentally change theway in which RS's customers' needs are addressedResponsibilities Definition and application of Customer Segmentation, Environment & Behaviour Research Development and implementation & measurement of targeted test marketing programmes Management of internal and external project teams, agency relationships and internal stakeholder managementKey Achievements Developed and delivered a profiling of the RS customer base by job function and purchasing mission. Established a process for customers' problems and needs identification and analysis

Key Purpose: the strategic development and portfolio management of RS's £40m Cable business across EuropeResponsibilities The design, development & implementation of: Pan-European supplier management - pricing & new product introduction programmes Budgeting, financial planning & performance reporting - marketing communication & product promotion programmes Catalogue design and content developmentKey Achievements Created strategic relationships with key European suppliers, to deliver sales growth and significant competitive advantage. Drove the successful integration and convergence of several suppliers, using the tools developed, not only at a product strategy and portfolio level, but also in terms of how the RS account is managed across borders