Michelle Panzera Email & Phone Number

Miami, Florida, United States

New York, New York, United States

As the Marketing Director at Alley, I define strategic initiatives and develop the Alley brand through robust content, account based marketing (ABM), client relationship management (CRM), and demand generation campaigns. I work to position Alley a leader in the publishing media space where we specialize in product management, development, and design for high-volume publishers.

Charlotte Metro

At Ally I worked as the consumer finance strategy lead to produce content that educates and empowers Ally readers to take control of their finances. I defined strategic initiatives for the consumer finance program to grow our brand, our mission, and our reach. Behind the scenes I drove synergy between the content program and the various products that we supported to work towards and efficient and integrated strategy.

Charlotte, North Carolina, United States

At Financial Independence Group (FIG) I worked to develop content strategy for both FIG and the financial professionals that we supported. I consulted with a book of financial professionals to build their story and mission through a robust and effective content strategy to integrate seamlessly with the CRM, event marketing, and social media campaigns our team designed and implemented to foster growth and build the brand of each financial professional we supported.

Provided freelance graphic design and copywriting services including: logo design, brochure layouts, biographies, SEO writing, editorial writing, copyediting, and content strategy services.

Palm Beach Gardens

At Raymond James I supported the marketing efforts of SOUND Wealth Management Group to build their brand with an account-based marketing action plan that included: events, multi-media campaigns, CRM initiatives, and content strategy. These marketing campaigns effectively built relationships, increased brand recognition, and drove sales through marketing touchpoints that were seamlessly integrated into our prospecting and customer relationship management approaches.

West Palm Beach, Florida, United States

At Wells Fargo Advisors I supported three financial advisor teams with client relationship management (CRM), account opening and maintenance, stock quotes, seminars, and marketing touchpoints.

Palm Beach, Florida, United States

At Merrill Lynch I supported Royal Palm Wealth Management by managing their CRM and marketing initiatives, account opening and maintenance, stock quotes, seminars, and events.

Palm Beach Gardens, Florida, United States

At Chase Bank I worked as a relationship banker to drive sales, provide customer service, manage risk, educate clients, and provide financial solutions. I also worked with key partners such as financial advisors, business bankers, and loan officers to foster an integrated experience with various Chase Bank products and services.