Matt Peyton Email & Phone Number

Oak Park, IL, US

Chicago, Illinois, United States

• Leads the development and execution of comprehensive web and marketing analytics strategies for the organization’s newly reorganized B2C sales channel resulting in a 31% increase in direct channel sales
• Spearheaded the integration and maintenance of analytics tools (including Marketo, Google Analytics, Google Tag Manager, Google Consent Mode, and Google Search Console), leading to enhancements in data accuracy.
• Collaborates with cross-functional teams, including product development and senior leadership, to align marketing analytics initiatives with business goals
• Partners with IT to architect and manage the marketing team’s data warehouse
• Presents complex analytical findings to executive teams, translating data insights into actionable business strategies that contributed to strategic direction

Greater Chicago Area

• Developed daily, weekly, and monthly reports using SQL, R, and SAS to provide insights into campaign metrics and audience segmentation
• Designed and built automated dashboards to improve enterprise-wide decision making and KPI tracking
• Implemented a data QC process ensuring accuracy in all customer solicitations
• Developed a process to match incomplete external data with internal datasets, improving analysis and billing accuracy

Evanston, IL

• Led a cross-functional team in transitioning to a shared CRM and database across graduate programs
• Developed processes to ensure clean, accurate, and accessible data across various roles and programs
• Built customized dashboards and reports for marketing, admissions, and student services teams

Evanston, Illinois

• Oversaw Salesforce CRM, ensuring clean and accurate data collection
• Utilized R for data investigation, dashboard development, and ad hoc reporting to identify marketing opportunities
• Created Tableau dashboard to communicate school-wide student survey results to key stakeholders
• Redeveloped program website, resulting in 54% more pages viewed per session and 30% fewer bounces
• Modernized marketing efforts, transitioning to digital and growing leads by 93% YoY with similar budget
• Implemented Pardot for marketing automation and drip email campaigns to track prospect engagement

Greater Chicago Area

• Contracted role drafting passages and test questions that match specific standards in order to help teachers prepare their students for the ACT and SAT while meeting Common Core standards.

Greater Chicago Area

• Oversaw all marketing planning and collateral creation for manufacturing and distribution clients around the world
• Developed new business through advertising, email campaigns, trade show marketing, press releases, and targeted calling
• Produced monthly metric reports incorporating web analytics, calling leads, and email engagement to measure success

Greater Chicago Area

• Managed all copywriting projects for the rm including emails, websites, advertisements, press releases, brochures, and yers
• Drafted materials, conducted nal proo ng, and managed deadlines
• Streamlined systems to improve work ows, resulting in faster turnaround to customers and fewer errors

M.S., Information Design And Strategy, Data Science And Analytics

Ba, English, Journalism

Activities and Societies: Columnist and designer at the Indiana Daily StudentGraduated with Honors Notation