Johanna Rincon Barrera

Johanna Rincon Barrera Email and Phone Number

Corporate Communications | Culture | Community Engagement | Training and Development | Commercial Strategy @ Autonomo
Johanna Rincon Barrera's Location
Bogotá D.C. Metropolitan Area, Colombia
About Johanna Rincon Barrera

Professional with over 15 years of experience in Corporate Communication, Public Relations, Event production, Content Management, Training, and Customer Service within multinational companies.Skilled in strategically using communication to define and ensure integrated organizational performance, brand positioning and align productive and commercial processes.Goal-oriented and strongly committed to integrating wellness policies, social responsibility, and sustainable development.PROFESSIONAL OBJECTIVETo be part of a competitive and high-performance team motivated by challenges and open to the changes suggested by any market policy or strategy, seeking to sensitize private and government investment for the benefit of socially relevant groups.Proficient in strategic communication for:- Proficient in developing and executing comprehensive communication strategies.- Skilled in utilizing various communication channels and tactics.- Experienced in driving organizational change and enhancing brand perception.- Able to effectively convey key messages to internal and external stakeholders.- Proven track record of using communication as a strategic tool for positioning and reputation management.- Capable of analyzing market trends, stakeholder insights, and competitive landscapes to inform communication strategies.- Demonstrated ability to drive measurable results through strategic communication initiatives.

Johanna Rincon Barrera's Current Company Details
Autonomo

Autonomo

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Corporate Communications | Culture | Community Engagement | Training and Development | Commercial Strategy
Johanna Rincon Barrera Work Experience Details
  • Autonomo
    Sales And Marketing Consultant
    Autonomo Oct 2017 - Present
    Bogotá D.C., Colombia
    As a Sales and Marketing Consultant, I provide strategic guidance and support to clients in optimizing their sales and marketing efforts. Leveraging my expertise in market analysis, consumer behavior, and communication strategies, I develop tailored solutions to enhance brand visibility, among other core marketing objectives. Working closely with clients, I conduct comprehensive research to identify target demographics and competitive landscapes, enabling the development of effective marketing campaigns and sales strategies. Through my consultancy services, I empowered clients to achieve their sales and marketing objectives while adapting to evolving market trends and consumer preferences.
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  • Enowa
    Content Lead
    Enowa Nov 2023 - May 2024
    Arabia Saudí
    As a Content Lead, I supported shaping the organization's industry presence and communication strategy, focusing on engaging stakeholders and raising awareness about water conservation and sustainability initiatives in the unique context of the water industry. Collaborating with cross-functional teams, I develop informative content for digital platforms, positioning the water sector at NEOM as a thought leader and fostering positive relationships.- Communicated complex technical content to a broader audience, ensuring innovations and project readiness were presented in an accessible and engaging manner across internal and external channels.- Collaborated with the Innovation and R&D team to showcase advancements in patents, scientific research, and innovations within the water sector.- Facilitated alignment with UN Sustainable Development Goals (SDGs) to highlight the company's contributions to long-term water resource management and environmental protection.- Supported the delivery of a webinar series focused on the water sector's business model, covering innovation, resource efficiency, sustainability, and the circularity of water.- Engaged with subject-matter experts to strategically communicate ENOWA's commitment to achieving net-zero environmental impact.
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  • Immunotec
    Latam Business Manager
    Immunotec Jan 2023 - Oct 2023
    Colombia
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  • Immunotec
    Coordinadora De Marketing Y Comunicaciones
    Immunotec Oct 2021 - May 2023
    Bogotá, Distrito Capital, Colombia
    Transitioning from the role of Marketing and Communications Coordinator to Business Manager for four countries in South America, I spearheaded comprehensive marketing initiatives aimed at driving brand awareness, product knowledge, and business promotion within the region. Collaborating closely with business builders, I developed engaging content and marketing materials to support brand initiatives and ensure compliance with marketing regulations. Responsibilities:-Co-created a robust marketing and communications 360 strategy for the Colombia market, aligning monthly promotions, market segmentation, sales objectives, and product positioning to drive business growth.-Prepared detailed and strategic proposals and marketing plans to achieve core company objectives, leveraging my insights into market trends and competitor analysis. I provided valuable guidance on branding, communication techniques, and channel selection, ensuring effective strategies that resonated with target audiences. -Led the event communication strategy for the LATAM cluster, orchestrating international participation and forecasting assistance to maximize the impact of our presence in the region. Through my leadership and strategic vision, I contributed to the successful execution of marketing initiatives and the overall growth and success of the business across four different countries.
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  • Hinode Group
    Service And Communication Lead
    Hinode Group Jul 2020 - Sep 2021
    Colombia
    As a Commercial Analyst, my role allowed me to build a strong working knowledge of company procedures and protocols, providing valuable support to the marketing and sales teams while mitigating business risks and driving strategic initiatives forward.Responsibilities:-Managed and supported business risk mitigation efforts, working closely with stakeholders to identify potential risks and develop strategic solutions to address them. Through my efforts, I contributed to the development and implementation of protocols and procedures aimed at optimizing business operations and ensuring compliance with regulatory requirements.-Provided valuable insights into customer behavior and trends, facilitating informed decision-making and the development of targeted call-to-action strategies.-Conducted audits and provided "insight & feedback" reports to summarize the performance of assigned customer service teams and enhanced customer engagement to drive business growth.
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  • Autónomo
    Communication And Safety Consultant
    Autónomo Oct 2018 - Jul 2020
    Bogotá D.C., Colombia
    Developed strategic corporate communication initiatives, leveraged by methodologies such as agile methodologies, Management 3.0, and design thinking to drive innovative solutions and enhance organizational effectiveness.Provided expert guidance on communication strategy development and implementation, ensuring alignment with business objectives and fostering a culture of collaboration and creativity.Collaborated closely with stakeholders to identify communication challenges and opportunities, devising tailored approaches to address them and drive meaningful outcomes for the organization.
  • Isagenix
    Marketing Supervisor
    Isagenix Aug 2017 - Oct 2018
    Bogotá D.C., Colombia
    - Provided strategic guidance and business planning leveraging industry expertise and market trend predictions to drive organizational growth.- Designed and implemented marketing strategies for clients and sales teams, enhancing customer experience, loyalty and satisfaction. - Coordinated internal and external marketing initiatives encompassing welfare awareness, community relations and product training.- Supported event production efforts to increase sales force engagement, recognition, and business training, setting objectives to align with company goals.- Shaped the company's outward image and uncovered consumer insights to develop innovative marketing campaigns, attracting new customers and business builders.- Led the design and implementation of communication strategies for brand positioning, including PR, influencer negotiation, and brand activation.- Ensured strict adherence to ethical rules and policies in portfolio presentation and business development efforts.
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  • Connect Your Brand
    Disruptive Networker
    Connect Your Brand Feb 2017 - Aug 2017
    Bogotá D.C., Colombia
    -Built brand differentiation, through collective workshops that incorporated the participants of a product or service chain value.-Developed the creation and implementation of strategies to encourage collaborative work within organizations.-Contributed to the formation of collaborative work teams based on social and agile techniques such as Management 3.0, or Design Thinking.-Strengthened emotional connections between the client and the brand, based on experiential marketing actions.
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  • Isagenix
    Product Trainner And Communication Specialist Latam
    Isagenix Jan 2014 - Nov 2016
    Bogota - Colombia
    - Coordinated and promoted marketing programs aimed at acquiring and retaining product consumption, effectively supporting commercial objectives.- Developed comprehensive bespoke training programs to enhance customer experience, including demonstrations, referral training, meetings, conferences, and workshops, to empower commercial teams and drive sales growth.- Created training materials and systems in collaboration with subject-matter experts, ensuring effective knowledge transfer and skill development.- Introduced and positioned new product categories, conducting ongoing market analysis to identify positioning opportunities and measure monthly market share and potential.- Conducted product analysis to identify market trends and consumer preferences, informing strategic decision-making and optimizing product positioning strategies.- Implemented retention and consumption programs, optimizing information flow for internal and external stakeholders to drive customer engagement and satisfaction.
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  • Hgv Inversiones S.A.S.
    Brand Leader
    Hgv Inversiones S.A.S. Aug 2012 - Mar 2013
    Cartagena - Colombia
    - Oversaw purchasing and supply chain management functions, ensuring efficient operations and cost-effective procurement processes.- Provided support in accounting and human resources, contributing to streamlined administrative operations and organizational effectiveness.- Developed strategic initiatives for customer acquisition and brand positioning within a highly targeted market, driving business growth and market expansion.- Designed commercial strategies and conducted market research to identify growth opportunities and enhance competitive advantage.- Created unique and engaging content for client websites, enhancing online presence and brand awareness.- Achieved a 30% increase in operating base within the first 3 months of management through strategic planning and implementation.- Successfully increased customer base and retention by 40% within a 6-month period, demonstrating a strong focus on customer satisfaction and loyalty.
  • Usana Health Sciences.
    Distribuidor Independiente
    Usana Health Sciences. 2012 - 2013
    • Set and establish team goals for successful team building.• Provide training and content presentation on Business Plan and Product Benefits.• Understand the motivations and goals of team members to support their achievements and challenges.• Identify and maximize tools offered by the Company, as well as those developed by the team (Marketing Programs, Websites, Catalogs, Events, etc.).• Build business and product testimonials to drive effective presentations.
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  • Merck Group
    Communications Assistant
    Merck Group Jun 2005 - May 2006
    - Brand positioning.- Design, production and management of corporate strategies.- Coordinated activities aimed at corporate crisis management.- Supported the execution and launching of corporate and product campaigns, as well as supported the incorporation of Social Responsibility programs as part of the Organizational Culture.- Strategic support to different business units of the company in relation to communication projects.- Participated in the development of tools and techniques aimed at promoting the products of the Laboratory.- Took part on the promotion and development of activities aimed at supporting re-engineering and total quality processes proposed within the company.
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  • Novartis
    Communications Assistant
    Novartis Jan 2004 - Feb 2005
    - Strategic management of Internal Communication for the promotion of information per Business Unit.- Active participation and ideation of activities to promote Social Responsibility programs.- Supported the organization of events such as: conventions, congresses, press conferences, product launch campaigns and brand positioning.- Actively took part on the launch and standardization of guidelines for brand positioning.- Worked to constantly network with new clients and maintain relations with former clients. Also, communicated effectively with stakeholders, senior management, and team members.- Strategic alliances for the development of institutional campaigns such as: patient programs and company´s culture- Work alongside RRHH department to promote and support the execution of wellness programs.
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Johanna Rincon Barrera Skills

Corporate Communications Health And Safety Advice Management Customer Service Stakeholder Engagement Corporate Social Responsibility Risk Monitoring Organizational Culture Journalism Environmental Leadership Social Media Strategic Planning Marketing Communications Marketing Strategy Team Leadership Public Speaking Marketing Public Relations Marketing Multinivel Venta Directa Design Thinking Nutrition And Wellness Comunity Management Web Content Writing Blog Marketing Corporate Blogging Social Media Communications Social Media Integration

Johanna Rincon Barrera Education Details

Frequently Asked Questions about Johanna Rincon Barrera

What company does Johanna Rincon Barrera work for?

Johanna Rincon Barrera works for Autonomo

What is Johanna Rincon Barrera's role at the current company?

Johanna Rincon Barrera's current role is Corporate Communications | Culture | Community Engagement | Training and Development | Commercial Strategy.

What schools did Johanna Rincon Barrera attend?

Johanna Rincon Barrera attended Universidad De La Sabana, Universidad Internacional De La Rioja, The University Of Salford, Universidad De La Sabana.

What skills is Johanna Rincon Barrera known for?

Johanna Rincon Barrera has skills like Corporate Communications, Health And Safety Advice, Management, Customer Service, Stakeholder Engagement, Corporate Social Responsibility, Risk Monitoring, Organizational Culture, Journalism, Environmental Leadership, Social Media, Strategic Planning.

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